Table of Contents
Latest Social Media Updates 🗞️
1. TikTok is introducing ‘Sub Space‘ – an exclusive feature where live creators can connect and engage with their subscribers like never before.
2. Creators can now upload videos using the updated Studio app from their camera roll. YouTube is also testing affiliate product tagging and live-stream gift memberships to eligible creators.
3. Bluesky wowed with personalized Super Bowl feeds – one for the die-hard fans and another packed with Taylor Swift content. This was followed by a soaring number of users, reaching 4.8 million.
HIGHLIGHT
X remains a go-to platform for real-time chatter, with sports discussions thriving. Super Bowl LVIII broke usage records on their platform with the following stats:
-A 31% increase in impressions
-A 41% rise in user posts
-A whopping 75% surge in video views
compared to the previous year
Gold Nuggets & Resources🖊️
1. How To Enhance Your Profile With A LinkedIn Audit
2. How To Find Target Audience On Social Media
3. How To Measure Share Of Voice On Social Media
Bonus: Download the Social Media Calendar Template[2024] for Free
Schedule Instagram stories directly from Keyhole ✨
No more frantic posting! Engage with your followers even more by scheduling your stories in advance. Give your audience sneak peeks or fun updates via stories and post them at your desired time, every time.
Schedule your stories for free
ChatGPT Prompt Idea (copy this for later 😉): Write [number] Valentine ideas for [your brand niche]. The audience comprises [target segment]. Here are some sources for inspiration [examples].
WEEKLY TRENDS FOR YOU
Tinder’s Social Media Strategy: Matching Needs To Maximize User Engagement
Analysis of Tinder’s social media accounts
Instagram: Tinder posted 32 times in the last 3 months, showing fairly consistent activity on its Instagram account. The brand has 444,933 followers on this platform and 882 posts.
YouTube: Tinder posted just 10 videos in the last 3 months. However, the brand has 210.28 million views on all its videos combined.
Facebook: Tinder has 1.7 million followers on Facebook. However, this is not a platform the brand pays serious attention to. This makes sense, considering Tinder’s biggest audiences and users are GenZs and millennials who prefer other social media platforms.
Twitter (now ‘X’): Tinder is active on Twitter, though not as much as Instagram. The brand posted 24 times in the last 3 months. However, Twitter’s content strategy on Twitter works well, going by the rise in follower growth.
What makes Tinder’s social media strategy successful?
Tinder’s winning social media strategy combines heartwarming storytelling, interactive content, and hilarious engagement tactics.
Tinder keeps you entertained and connected like never before by teaming up with influencers, hosting exciting events, and embracing diversity.
Swipe right to such Tinder-like fame by diving deeper into their strategies.
SuperBowl LVIII 🏈
Oh boy! What a SUNDAY! This Super Bowl was indeed the most historic of all games. Did you know it set multiple records, including being the most-watched television show in history with 123.40 million viewers? It was also the longest game ever played as well.
One interesting aspect of the Super Bowl was the “Taylor Swift Effect.” Taylor Swift’s presence at a Kansas City Chiefs game in 2023 had a tremendous impact, and this time, it was no different either. In fact, AdVenture LP partnered with Keyhole; you can see the complete breakdown here.
Brands like Temu, Verizon(thanks to the Queen Beyonce!), Duolingo, and more capitalized on the Super Bowl’s massive reach. We couldn’t help but track the numbers right away:
- Total number of posts shared: 4.20M
- Total posts shared at peak hour: 2.14M
- Total impressions: 24.0B
- Sentiment Score: 65(Positive: 28%, Neutral: 57%, Negative: 15%)
Yes, yes, there’s more to it! We decided to share a detailed Super Bowl Recap in numbers here.
Top trending posts
Must-see Campaign 👀
Tweet Tip ✨
Meme Squad 💪
Lovin’ it? 💛
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