Hello there, ✋
Exciting news has been brewing in the world of social media lately.
Instagram is being sneaky and planning to overthrow Twitter’s supremacy. Word has it that it is working on a new text-based social network app called “Barcelona”.
Meanwhile, Twitter has been improving its video capabilities to enhance user experience and engagement. This seems like an honest effort on their end to compete with the video-centric giant.
On the other hand, netizens are mesmerised by #Cannes2023. We’ll talk about that shortly as well.
Stay tuned to Social Media Keynotes and be informed about the latest and greatest in the social media world.
Let’s begin! 🏁
Table of Contents
News Flash⚡
Latest social media updates you wouldn’t want to miss:
1. Instagram is working on a Twitter-like app called “Barcelona”. A temporary badge lets your followers know you are on Barcelona and sends them to your profile.
2. Twitter is working on the “Videos for you” section in the sidebar. This will draw attention to video content on the platform.
3. Instagram now allows users to search and share Giphy GIFs directly in the comment section, providing a new and fun way to engage with posts.
Highlight
Value Stack 💰
Here are a few gold nuggets and must-have resources that are bound to make your life easier:
1. 131 Astonishing Social Media Statistics Revealed[2023 Edition]
2. 6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy
3. When Is The Best Time To Post On Instagram?
ChatGPT Prompt Idea💡
Generate [number] of viral TikTok ideas about [company, product, services, etc.] with [amount] [annual/monthly] budget. The ideal audience consists of [profession] from [location].
Success Stories 🎊
Background: For more than 25 years, Sciton has been building sustainable yet high-performance laser systems. Serving consumers with sought-after aesthetic treatments such as BAREit and Halo, the company is recognized by several top names like ABC Entertainment, Fortune, and Cosmopolitan, to name a few.
Problem: The team manually tracked their social media profiles and connected with each sales representative for their post engagements. This created a challenge to determine the authenticity of their metrics. Also, managing official accounts was another time-consuming process because insights were minimal.
Process: Sciton added the social handles of their sales representatives into Keyhole. They could easily be grouped with performance comparison by category, region, posting frequency, and average engagement. With Keyhole trackers, they could monitor the sentiments by tracking public conversation around these products.
Result: Sciton got an all-in-one marketing suite with Keyhole. They could create product dashboards, tap into social listening features, and optimize their marketing strategies. Monitoring multiple nationwide representatives was also possible in a snap of a finger.
What’s Trending? 💫
The world of cinema has been buzzing with excitement since the 76th Annual Cannes Film Festival began on May 16th. This prestigious event is one of the most highly anticipated events in the film industry, drawing in over 200,000 actors, directors, filmmakers, and more each year.
#Cannes2023 has been trending on every platform for the past few days. The festival has already seen a star-studded lineup of films, with more than 4,500 journalists covering the event.
We tracked the popular hashtag’s performance and are excited to share the results with you.
- Total number of posts shared: 2.6M
- Total posts shared at peak hour: 728.4K
- Total impressions: 13.4B
- Sentiment Score: 96
Peak Campaigns 👀
Tweet Tip ✨
Learn from Tyler Speegle to optimise your marketing efforts:
Meme Squad 💪
Fresh stock for meme-loving marketers:
Lovin’ it? 💛
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