Brand Strategy

gymshark social media strategy

Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Benjamin Francis and Lewis Morgan were only 20 when they co-founded Gymshark out of a home garage. Francis made clothes with a simple screen printer and a basic sewing machine as and when each order came in.  Today, Gymshark ships out orders to thousands worldwide and has offices in London, Mauritius, Denver, and HK. Gymshark’s … Read more

samsung social media strategy

Samsung’s Social Media Strategy: Widespread Reach With Curated Content

For the sheer size of their range, very few companies stand a chance in front of Samsung.  The Samsung Group conglomerate has dozens of affiliate companies under its banner. But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy … Read more