Social Media Marketing: What It Is And How To Build Your Strategy

How is your social media life going lately? All set? 

Good! You are taking it significantly to the following consecutive levels. If not, do not worry; we are here for you with a bundle of insights to help you stay more enlightened. 

Recently, we have encountered many social media disputes that have included a few queries yet to be answered. 

Most of them were based on social media and marketing. So how do they work together? Do you have any ideas about social media marketing? If yes, we are open for discussion, and you can connect with us at any time. 

But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies.  

Keep reading!

Table of Contents

What is social media marketing?

Are you excited to know about social media marketing? If yes, reading this paragraph helps you get a clear idea. Social media marketing uses applications like Facebook, Instagram, TikTok, and more to market the brand. It means promoting the business on any one of the potential platforms to gain more user traction, improve online presence and build brand reputation. 

If your target audience is younger generations, then to creatively promote the brand, experts say to take advantage of TikTok. Then, repurposing the viral content on other social media platforms will help improve the brand’s conversation. 

By knowing the importance of social media platforms, many digitally savvy marketers and businesses depend on SMM to create shareable content and stay socially active. Well, curating the right social media strategy helps marketers to build a strong social network by engaging existing customers and reaching new ones. Furthermore, businesses can try out many new ways to engage their potential customers using social media. And also, to ensure that their effort is worthy, they can use data analytics and monitor the performance.

Are you up for social media marketing?


SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. You can leverage these apps to buy and sell goods online. 

For instance, if you are a brand with a new product launch, you can promote it on any of these apps to make it seen by a massive crowd. This is called social media marketing. Connecting with customers using comments and direct messages is called SMM. Creating quality content to expose your brand’s reputation also comes under social media marketing. 

Working with social media apps requires the help of many social media analytics tools. In addition, you must have had good social media skill management to keep up online. 

What social media analytics tool will help you with an excellent marketing strategy? If yes, keep reading to know more!

Which tool should you opt for?

Keyhole is one of the best social media analytics tools that will assist you with tracking and analyzing your social media growth. 

It exposes your follower insights and other data related to your social media growth rate. Also, you can get to know the type of content that will gain the interest of your audiences. 

Why don’t you check out this great opportunity? It might work for you as well! 

Top tips to build a strong social media marketing strategy

SMM strategy planning is crucial because it will make your objectives clear and it will help you achieve your goals just like you expect it to happen. Keep reading to get enlightened about them in detail. 

1. Set your goals first

Social media works on goals. The planning itself begins with a proper purpose or objective. Per Sprout Social Index, the predominant goals of social media will include brand awareness(58 percent ) and engagement(42 percent). 

These goals resonate with the social media trend since there are a lot of challenges that are yet to come. 

When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents., etc. Many brands have already begun focusing on their goals and objectives. It might work for every brand in 2024. 

By working on the objectives, brands could build a good reputation and customer base. In addition, a larger community of customers will offer you an enthusiastic crowd. 

This is how you will work on building your social media strategies. At times, your top social media strategies will determine your goals. So keep your dedication driven to the campaigns. 

Do you want to know about a few top goals in detail?

If you are still curious about a few top social media goals, then we have compiled a few for your knowledge. Check it out! 

Goal 1: Brand awareness growth

Building your brand awareness means pushing your brand name out in front of more people. Making the world see your brand is where your brand awareness lies. So make sure you stop coming with promotional content. 

Instead, you can bring up content that adds more value to your objectives. 

Goal 2: Build an audience

Audiences? Of course, the heroes. Thinking about the audience before you do anything online or using social media is crucial. 

Growing your audience base will help you with a lot of conversions. No matter under which category your brand falls. Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. 

Goal 3: Better sales and conversions

Irrespective of your moves being online or through any direct CTA’s, your audiences will never try to buy anything accidentally. In that case, social media apps are the bridges to generate significant revenue. 

For instance, it might be anything that you like: your new product promotions, integration catalogs, social profiles, exclusive deals, etc. Use a link in bio tool to direct your audience to further information or promotions.

2. Create unique & engaging content

Engaging content should be your part when building a marketing strategy for your business. If you plan to create content, ensure which platform to use. Today’s Gen Z are more comfortable with using TikTok to create content that is too interactive and distinctive to improve your brand voice. Moreover, they use Trollishly to make their content go viral and even boost their status as an influencer with the content viral hit. So confidently choose one platform and explore the ideas and, with great inspiration, achieve your mission. 

You can create a wide range of content to engage the most potential audiences. Here are some ideas to create content:

  • Your content should educate your audience. 
  • Focus on sharing behind-the-scenes content.
  • User-generated content.
  • Sneak peek of new product launch.
  • Host contests and giveaways.
  • Participate in hashtag challenges and more.

One of the brilliant branding plans is to use the potential hashtag for your content to magnify your content presence. As a result, it brings more traffic to your website and encourages more users to engage with your content. 

3. Focus on your metrics

Do you have any idea of what metrics mean? What are the types of metrics you might come across? 

Metrics are the factors that will keep your strategy data-driven. Focus on the data that will stay more aligned with your data. So metrics are essential. 

Are you trying to know what these metrics mean? Keep reading!

Performance of Hashtags: Hashtags’ performance will indeed determine the performance of your content. This is analyzed by the number of users who search for your keywords. 

Engagement: this includes calculating the number of impressions and social interactions. Perhaps more like the social interactions in total divided by the impressions count. Using this, you can identify which ratio of people have noticed your interest in connecting with them. 

Clicks: Clicks are the count of clicks your content or profile has received on the whole.

Likes (both paid and organic): In the case of like, this factor is accessible for both paid and organic content. Even if organic engagement is gaining more results, a few brands still prefer ads. Knowing more about both will help you with better ad expenditures and investments. 

Reach: It is about the number of unique users who have visited your profile and content. This determines the reach of your work.  

Sentiment: This measures how the viewers respond to your brands, hashtags, and work. Dig deeper to know more about sentiment. 

This is not it. There are a lot of metrics that you might need to learn. So dive deeper using the help of Keyhole to get more of what you need to measure. 

4. Focus on target audience segment

Are you aware of who your audiences are? Do you know about their interests and expectations? Is it essential to know it all? The answer to all these questions is YES. 

Audiences, fans, viewers, followers, etc., are all the same. However, people crowd in different forms and names. So to respond to all the 5 WHs (who, when, what, where, and why) questions, you must know your audiences in detail. 

One best and most lively example is if you are in the travel sector, your type of audience will demand information and pictures about more unique places, people, and their whereabouts.

Only then your audiences will become your customers in the meantime. This type of gradual conversational marketing for brands will drive better growth.  

These types of information on social media will lure the attention of your viewers and fans. Are you now sure about why audiences are crucial to be focused on? 

 5. Competition is the key

One most significant clashing factors is that your competitors are already aware of social media applications and are using them. So it is imperative to always stay one step ahead always.

At times you can also learn from their success and strengths. It will help in developing your skills individually. 

Have you come across the term competitor analysis? If not, get to know about it now. Competitor analysis is more like researching to understand who your competitors are. You can mostly learn about the expectations of your niche or industry audiences. 

Rather than focusing on the dominant players, you can concentrate on the places that require more attention. 

‘Strike the rod when it is hot,’ so keep shooting at your opportunities because they won’t knock on your doors twice. 

6. Share content as timely as possible

Posting content at the right time matters a lot for marketers and businesses. So maintain your timeliness to increase the chance of making your content seen by a large audience. Well, updating the content frequently at the right time will make your followers look for what you will post next. At the same time, sharing the most resourceful content at the right time will do magic in terms of improving your brand’s conversation. 

If you want your content to be more impactful:

  • Schedule your content
  • Post at the right time
  • Make speedy response

You can use Keyhole’s publishing feature and schedule unlimited posts to your favourite social media platforms. Further, you’ll be able to analyze your best time to post, optimal post length, most engaging media types, top posts, etc.

7. Work with the right influencers

If you are a business, you already know the benefits of collaborating with influencers. If you choose the potential influencers, you can easily engage a whole new audience. More importantly, ensure to partner with influencers who have followers interested in purchasing your product or your business.

Hopefully, when the influencers share content for your brand, their followers will look over it. It will result in scaling up your brand’s conversation, improving brand trust, and building a strong brand reputation. 

Final words

Social media marketing has always been crucial and remains significant due to its efficiency. To create a good strategy, you must know about many things. We have mentioned a few of them for your reference above.

Please go through them and keep your social media handled more efficiently. You can also try Keyhole to stay updated with your social media metrics which will enhance your online performance in the future. 

The above insights would have helped you gain better ideas about social media marketing and the best ideas to build an SMM strategy. But we understand that it is insanely tough to be on your toes and track cross-platform analytics. That’s why we recommend using the all-in-one analytics tool, Keyhole. 

More than 100,000 marketers are already reaping benefits from its marketing automation. It’s your time to do so. Start for free and see it for yourself. 

Related Articles:

The 7 Most Important Social Media Marketing Metrics

Social Media Marketing 101 For Small Businesses

Frequently Asked Questions

1. How do I begin with a social media marketing strategy?

The following are a few bulletin points to consider when beginning with social media marketing:
1. Determination of goals
2. Resource evaluation
3. Audience identification
4. Creation and curation of content
5. Integration of marketing efforts
6. Schedule creation
7. Quality over quantity

2. What are the 4Cs of Social media marketing?

The four C’s of social media marketing include conversions, campaigns, communities, and challenges. Knowing them in detail is the key to the success of your social media marketing strategies.

3. What are the most critical elements of social media marketing?

A few most important elements of social media marketing include:
1. Product
2. Price
3. Place
4. Promotion
5. People

4. Why is social media marketing so important?

Social media marketing has become highly important because of its unlimited potential to help businesses to connect and interact with customers. At the same time, it lets businesses quickly gather customers' information. Connection, interaction, and collecting customer data are the three main marketing goals of the business. Well, SMM makes these processes so easier and takes your business to reach new heights.

5. What is viral marketing in social media marketing?

Viral marketing is a social media marketing strategy that helps to improve brand awareness at a rapid speed. Simply, it is cost-effective marketing to promote your brand's sales.

6. How to create an impactful social media marketing strategy?

If you want to create an effective social media marketing strategy, then make sure to follow the above steps. Start by choosing the platform, setting the brand's goal, and measuring the metrics. Also, perform competitive analytics and determine which content your audience loves to watch. In addition, share content that your audience like to watch and focus on sharing content during the active hours. And if necessary, include paid promotions.