Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. The right strategy, creative content, and regular interaction with the audience will help you reach the right crowd, spread brand awareness, and even generate quality leads.
But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. You can automate posting, pinpoint the relevant trends, and get actionable insights on your performance.
In short, a social media marketing platform with the right features can elevate the way people think about your brand — and that’s why every growth-focused business is investing in these.
One such popular choice is Rival IQ.
Rival IQ: A brief review
Rival IQ is a social media monitoring platform with instant social media analytics, competitor insights, and reports. Here, you can generate side-by-side reports on your top competitors and benchmark your efforts.
It also lets you run social post analytics where you can identify top trends and opportunities in your industry. You can pinpoint the top-performing content and uncover popular topics. Some other features include:
- Hashtag analysis
- Competitor tracking
- Social media audits
- Social listening
While these are some excellent features, Rival IQ has its downsides:
- The analytics are mostly limited to engagement metrics.
- The pricing structure isn’t agile for companies with growing requirements and can get quite expensive with added features.
- The setup is quite confusing for beginners.
- Most features are focused on analytics and can’t be used as an end-to-end solution for your social media campaigns.
Want an all-in-one platform that goes beyond these limitations and takes care of your every social media marketing need without burning a hole in your budget? There are some excellent Rival IQ alternatives you can consider.
Let’s get into it!
Top 7 Rival IQ alternatives for 2024
Here are some of the best Rival IQ alternatives you can look into:
1. Keyhole
First up is Keyhole, a real-time social media management tool that keeps you on top of every little detail of your online presence. One of the best Rival IQ alternatives, our platform goes beyond the vanity metrics and keeps your approach ROI-driven — we may be biased but for good reasons!
The best part about Keyhole is it can accommodate both SMBs and global brands. Its industry-best automation gives instant updates about the most granular changes in your campaign’s impact. All your brand mentions will be just one click away. Keyhole also monitors brand mentions, tracks competitors, and performs hashtag analytics.
Above all, what makes it an impressive Rival IQ alternative is while the latter doesn’t support LinkedIn, Keyhole can streamline LinkedIn campaigns among other platforms.
Key features:
- Profile and competitor analytics: An alternative to Rival IQ, Keyhole offers profile analytics across all major social media platforms. It also benchmarks your campaigns by assessing how your competitors are doing.
- Influencer tracking and sentiment analysis: You can identify the best influencers for your brand, calculate their organic reach, and examine their impact on previous campaigns. This Rival IQ alternative also tracks influencer performance in real time. Not only that, but Keyhole will also let you know every time your brand name gets mentioned and the emotions behind their words.
- Social media management: You can pinpoint the optimal posting time and maximize engagement on every post. Keyhole’s comprehensive dashboard will show all your data from all your social profiles in one place.
- Hashtag analytics and keyword tracking: Make your posts go viral with Keyhole’s accurate hashtag analytics. It will find you the most relevant hashtags and the best keywords, optimizing each post.
Platforms supported:
- TikTok
- YouTube
Pricing: Custom
2. Social Insider
Social Insider is another Rival IQ alternative popular for its accurate competitor analysis. You get in-depth social media listening insights and identify your competitor’s best-performing platform.
This alternative to Rival IQ analyzes our social media content based on topics, hashtags, and keywords. You can dive deep into customer conversation and assess your campaign’s impact.
Key features:
- Competitor intelligence: Create head-to-head comparisons with your contemporary brands and stay ahead of the curve.
- AI Instagram listening: Detect customer issues and identify your brand’s strengths to finetune your social media strategy. It lets you stay on top of customer preferences and design campaigns that appeal to their unique needs.
- Social media analytics and reporting: From Instagram reels to LinkedIn posts, identify your best-performing content. You can also measure follower growth, engagement, reach, impressions, clicks, and content types.
Platforms supported:
- TikTok
- Youtube
Cons:
- Not a very beginner-friendly platform.
Pricing: Social Insider offers the Adapt, Optimize, and Predict subscriptions at $82/month, $124/month, and $199/month. This Rival IQ alternative also offers a customizable Enterprise plan.
3. Sprout Social
Next up on our list is Sprout Social, another fan favorite among Rival IQ alternatives. Besides scheduling and posting automation, this platform finds the optimal posting time based on audience demographics.
You can process audience data on a scale and generate in-depth reports with performance insights. It measures your campaign’s impact and tracks sentiments behind audience interactions. This Rival IQ alternative also lets you track brand mentions and personalize marketing efforts accordingly.
Key features:
- Viralpost: This unique feature examines your audience’s engagement patterns, content velocity, and other elements and provides you with the best times to post.
- Hashtags and content suggestions: This Rival IQ alternative suggests the most relevant and trending content topics and hashtags to help you reach the right audience.
- Collaborative content calendar: You can plan and schedule social media posts across multiple platforms simultaneously. It also lets you collaborate with your team and other stakeholders on every campaign.
Platforms supported:
- TikTok
- YouTube
Cons:
- Social Sprout’s subscription prices are steep.
Pricing: The Standard, Professional, and Advanced plans are available at $249/month, $399/month, and $499/month. This alternative to Rival IQ also offers custom pricing for the Enterprise subscription.
4. Zoho Social
The list will be incomplete without mentioning Zoho Social, a stellar social media management platform with unlimited post scheduling, hashtag and keyword monitoring, and engagement tracking.
You can find key influencers in your niche, assess their past collaboration, and partner with the best ones. Zoho Social also runs sentiment analysis, letting you refine messaging and optimize future efforts.
Key features:
- Direct messages: Zoho space offers a single space to keep track of all your messages across social media platforms. You can add and manage emails, phone numbers, and websites for individuals sending you messages.
- Zia AI assistant: Zia uses ChatGPT capabilities and creates high-quality content, increasing publishing efficiency. It also proofreads and formats your content, saving time.
- Analytics: This Rival IQ alternative lets you assess your audience and find out elements like where they are from, the languages they speak, and the demographics they belong to. You can also track reviews and compare the positive and negative feedback to improve your performance.
Platforms supported:
- TikTok
- Mastodon
- YouTube
Cons: This Rival IQ alternative has a steep learning curve.
Pricing: Zoho Social offers the Standard plan at $15/month, Professional plan at $35/month, and Agency plan at $200/month.
5. Publer
If you are a small business looking for a simple but effective Rival IQ alternative, Publer is a scheduling and analytics tool worth your consideration. Here, you can craft, preview, schedule, and analyze your social media content with ease. It will identify your best-performing posts and let you repurpose them for other channels.
But the feature that adds Publer among the best Rival IQ alternatives is its easy-to-use content planner. You can schedule multiple posts across all major social media channels in one place. It also allows you to organize your social accounts in different workspaces.
Key features:
- Bulk scheduling and recycling: This Rival IQ free alternative lets you queue up to 500 posts. You can also repurpose your top content into other formats and use them for other channels.
- Link in Bio: Add unique links to your Instagram bio and website to increase your website traffic, get more followers on your other channels, and generate leads.
- Workspaces: You can manage different clients in different workspaces on Publer. Dedicated Workspaces allow your team to sort & organize each brand, business, or client you’re working on into separate digital environments.
Platforms supported:
- TikTok
- YouTube
- Mastodon
Cons:
- Not the best social media management platforms for large-scale businesses.
Pricing: Publer’s Professional and Business packages are available at $12/month and $21/month.
6. Quintly
The next Rival IQ free alternative is Quintly. Here, you can generate quality insights from all your social media accounts in one place. It also tracks performance across hundreds of profiles.
With Quintly, you can monitor competitors, inspiring brands, and potential clients and personalize and enhance your social media strategy. It offers an extensive range of different metrics to fit your unique requirements. This alternative to Rival IQ also lets you track influencers and manage their performance in one centralized platform.
Key features:
- Profile analytics: Track your and hundreds of other profiles in one comprehensive and customizable dashboard.
- Customization: Choose from 500+ social media metrics and 100+ customizable dashboards to set up an analysis that is uniquely yours. You can also create your dashboard with just a few clicks.
- Competitive analysis: You can monitor your top contenders in the industry and adjust your strategy accordingly.
Platforms supported:
- YouTube
Cons:
- Quintly is quite expensive if you only need to track a small number of profiles.
Pricing: This Rival IQ alternative offers pricing based on the number of users and profiles. Subscription packages start from $315/month which allows one user and tracks three profiles.
7. Tailwind
Last but not least, Tailwind is another great Rival IQ free alternative for small businesses. It simplifies your content creation efforts by offering post ideas and real-world examples. This social media management platform also assesses your business type, optimal times, and more to let you select the campaigns with the most ROI potential.
Tailwind helps you stay organized with a simple marketing plan. You will also get reminders to help you stay consistent with your strategy.
Key features:
- Copilot: Get an easy-to-follow and tailored marketing plan that helps you decide what to post, how to grow, and what to focus on next. It offers a calendar view of your plan for better comprehension.
- Automated scheduling and optimization: You can create and schedule your posts at optimal times on Tailwind.
- Ghostwriter AI: Tailwind creates ready-to-post marketing copies in seconds.
Platforms supported:
Cons: Tailwind only supports three channels.
Pricing: The platform offers its Pro, Advanced, and Max plans at $14.99/month, $24.99/month, and $49.99/month.
Final words
Rival IQ is an excellent option if you only need social media analytics. But to take your campaigns to the next level, you need a platform that can take care of your every social media need.
All the Rival IQ alternatives on our list have all the necessary features — but nothing handles a growing company’s social media campaigns as well as Keyhole does.
Our easy-to-use platform keeps you on top of every brand mention and social media trend and accurately benchmarks your performance against your competitors. It suggests the best hashtags, tracks influencers, and offers sentiment analysis as well.
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Frequently Asked Questions
1. What are some alternatives to Rival IQ?
There are several alternatives to Rival IQ available in the market. Some popular options include Keyhole, Quintly, and Sprout Social. These alternatives offer similar features like social media analytics, competitive benchmarking, and performance tracking. However, each alternative may have its unique strengths and weaknesses, so it's important to evaluate them based on your specific needs and requirements.
2. How does Keyhole compare to Rival IQ?
Keyhole offers a comparable set of features to Rival IQ, including social media analytics, competitive analysis, and performance tracking. However, there are some differences in terms of better user interface, relaxed pricing structures, additional functionalities, and custom report generation.
3. How does the pricing of alternatives compare to Rival IQ?
The pricing of alternatives to Rival IQ can vary depending on several factors such as the features offered, the number of users, and the level of support provided. It's important to compare the pricing models of different alternatives to determine which one best aligns with your budget and requirements.