Are you struggling to track your Instagram account’s growth? Do you want to create a monthly analytics report to monitor your Instagram performance?
That must be obvious! Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience.
However, just posting content on Instagram is not enough to succeed. It would be best to analyze your performance on the platform regularly to make informed decisions and improve your overall Instagram marketing strategy.
Analyzing your Instagram metrics can help you identify what works and what doesn’t for your account. With these insights, you can adjust your content strategy, posting frequency, and even your targeting. That’s why creating a monthly Instagram analytics report is essential to track your progress and make data-driven decisions for your account’s growth.
This blog will guide you through creating a comprehensive monthly Instagram analytics report using our free template. We’ll cover everything you need about Instagram metrics and how to gather and analyze the data. So let’s dive in!
What Instagram metrics should you be tracking?
Instagram metrics are the key performance indicators (KPIs) that measure your account’s performance on the platform. These metrics help you understand your audience’s behavior, the effectiveness of your content, and the overall impact of your Instagram marketing strategy. Here are the most critical Instagram metrics to track:
Follower growth: This metric shows how many followers you’ve gained or lost over a specific period.
Engagement metrics: These metrics measure how much engagement your posts receive in terms of likes, comments, and shares.
Reach: This metric shows how many unique accounts have seen your posts.
Impressions: This metric shows how many times your posts have been seen in total.
Saves: This metric shows how many users have saved your posts to their collections.
Click-through rate (CTR): This metric measures how many users click on your bio link or call-to-action (CTA) button.
Hashtag performance: This metric shows how many impressions and engagement your posts receive from hashtags.
You can also track any other metrics relevant to your Instagram marketing strategy. But these, in specific, will help you gain valuable insights into your Instagram account’s performance and make informed decisions to grow your audience.
How to gather Instagram data
Now that you know which Instagram metrics to track, let’s dive into how to gather the data you need to create a comprehensive monthly analytics report.
Instagram Insights: Instagram Insights is a built-in analytics tool that provides data about your account’s performance. To access Instagram Insights, you need to have an Instagram Business account.
Third-party analytics tools: Several third-party analytics tools are available that offer more in-depth insights than Instagram Insights.
Manual tracking: If you don’t want to use Instagram Insights or third-party tools, you can manually track your Instagram metrics using a spreadsheet or document.
Step-by-step guide to creating a monthly Instagram analytics report
Here’s a step-by-step guide to creating a monthly Instagram analytics report:
Step 1: Determine your goals
Before you start creating your report, you need to identify your Instagram goals. Determine what you want to achieve from your Instagram account, such as increasing brand awareness, driving traffic to your website, or boosting engagement rates. Once you post is ready, schedule it to your optimal posting times using Keyhole. Unlike other tools, you can schedule unlimited posts on Keyhole.
Step 2: Collect your Instagram data
To create a monthly Instagram analytics report, you need to collect data from your Instagram account. You can use Instagram analytics tools to gather your data. These tools provide in-depth insights into your Instagram account’s performance, such as engagement rates, follower growth, and demographics.
Step 3: Analyze your data
Once you’ve collected your data, analyze it to identify your account’s strengths and weaknesses. Identify the type of content that performs well, the best times to post, and the optimal frequency of posting.
Step 4: Create your monthly report
Using the data you’ve collected and analyzed, create a monthly report that includes key metrics and insights about your Instagram account’s performance. Your report should include the following:
- Follower growth
- Engagement metrics
- Top-performing posts and content types
- Accounts reach
- Impressions
Step 5: Review and adjust your strategy
Review your monthly report to identify areas for improvement. Adjust your Instagram strategy accordingly based on the insights you’ve gained from your report.
How to use our monthly Instagram analytics report template
Creating a manual Instagram analytics report can be time-consuming. But we have prepared a free template that will eliminate all tracking hassles.
Here’s how to use it:
1. Open our free monthly Instagram analytics report template. You can customize the template to suit your needs or create a new one from scratch.
2. Input your Instagram metrics data into the appropriate fields in the template. Include the date range for the month you’re reporting on.
3. Analyze the data and identify any trends or patterns. Look for areas where you’re excelling and areas where you can improve.
4. Use the insights you’ve gained to make informed decisions about your Instagram marketing strategy. For example, if you see that your engagement rate is low, you may want to experiment with different types of content to see what resonates with your audience.
5. Write a summary of your findings and recommendations. This should include a brief overview of your performance, areas where you’re doing well, areas where you need to improve, and specific actions you plan to take to improve your performance.
Best practices to get the most out of your Instagram analytics report
If you’re not using a third-party tool to track your Instagram metrics, creating a manual Instagram analytics report can be time-consuming. To make sure your report is accurate and informative, here are some best practices to keep in mind:
1. Track your metrics consistently
To get an accurate picture of your Instagram account’s performance, it’s important to track your metrics consistently. This means tracking your metrics on the same day every week or month and using the same measurement tools each time.
Consistent tracking will help you identify trends and patterns in your data and make more informed decisions about your Instagram marketing strategy.
2. Track both quantitative and qualitative metrics
When tracking your Instagram metrics, it’s important to track quantitative and qualitative metrics. Quantitative metrics, such as follower count and engagement rate, can provide insights into your account’s growth and engagement.
Qualitative metrics like comments and direct messages can provide insights into your audience’s behavior and preferences.
By tracking both metrics, you can get a complete picture of your account’s performance and make more informed decisions about your content and targeting.
3. Analyze your data and draw insights
Once you’ve tracked your metrics, analyzing your data and drawing insights is important. Look for trends and patterns in your data, such as changes in engagement rate or follower growth, and identify areas where you excel and need to improve.
Use the insights you’ve gained to make informed decisions about your Instagram marketing strategy, such as experimenting with different types of content or targeting a new audience.
Bonus: What can you get extra from using Keyhole?
Keyhole is a powerful tool that provides valuable insights for your Instagram analytics. By using Keyhole, you can gain a deeper understanding of your audience, monitor your brand’s performance, and track the success of your Instagram campaigns.
With Keyhole, you can track the accounts of your brand and competitors for competitor analysis. Compare and benchmark metrics so you know if you are on the right track or still need to tweak your existing strategies.
Its profile optimization feature is another fantastic add-on you must try. From finding your top-performing content to scheduling unlimited posts and finding the best times to post, Keyhole is your ultimate ally in Instagram marketing. It also lets you track UGC related to your brand, you can identify top-performing posts and gain insights into what resonates with your followers.
Rather than feeding all data in sheets, you can just create beautiful reports or track metrics right away from Keyhole’s dashboard. By leveraging these insights, you can optimize your Instagram strategy and achieve that fame you only dreamed about.
Conclusion
Creating a monthly Instagram analytics report may seem daunting at first, but it’s essential to tracking your account’s performance and making informed decisions about your Instagram marketing strategy.
By defining your objectives, tracking your metrics consistently, using a spreadsheet or template, tracking both quantitative and qualitative metrics, and analyzing your data, you can create a comprehensive report that provides valuable insights into your account’s performance.
Remember to use our free monthly Instagram analytics report template to make the process easier and more efficient. And if you need help understanding your metrics, feel free to seek the help of a social media marketing expert or take a course to improve your knowledge.
With the right tools like Keyhole, you can create a comprehensive monthly Instagram analytics report and take your account to the next level. Happy tracking!
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Frequently Asked Questions
What metrics should I include in my monthly Instagram analytics report?
You should include metrics such as follower growth, engagement rates, demographics of your audience, top-performing posts, and content types.
Can I create a monthly Instagram analytics report without using third-party tools?
Yes, you can manually collect data from your Instagram account to create a monthly analytics report, but it can be time-consuming and less accurate.
Is it essential to track my Instagram account's performance?
Yes, tracking your Instagram account's performance is crucial to identify areas for improvement and make informed decisions to achieve your goals.
How can I improve my Instagram account's performance?
You can improve your Instagram account's performance by analyzing your data, identifying areas for improvement, and adjusting your Instagram strategy accordingly.
