120 Social Media Post and Content Ideas

As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.

Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.

Continue reading “120 Social Media Post and Content Ideas”

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Hashtag Marketing Strategies to Engage Followers

Using hashtags effectively goes beyond casually plugging them into your tweets and posts.

On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. That’s why learning how to leverage tagged topics should be a priority for marketers.

Continue reading “5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences”

5 Best Christmas Hashtag Campaigns

Christmas for most is presents and jingles, but for social media marketers, it’s a season of frenzy. Social media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.

Continue reading “5 Best Christmas Hashtag Campaigns”

Miss Topsy? Here are the Top 3 Topsy Alternatives

If you’re a social media marketer, you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million.

Don’t hit the panic button just yet – you can still gather the Twitter data you need (tweets, impressions, share of posts and demographics) to inform your social media campaigns using these top 3 alternate tools.

Continue reading “Miss Topsy? Here are the Top 3 Topsy Alternatives”

3 Ways to Use Social Media to Amplify Events

Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?

If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”

Continue reading “3 Ways to Use Social Media to Amplify Events”

How to Create an Epic Twitter Hashtag Campaign

With over 79% of marketers in 2014 using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. As demonstrated by hugely successful Twitter hashtag campaigns by NBACharmin, and Amex, Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter Hashtag campaign? Here is a simple 4-step playbook to help you create amazing hashtag campaigns.

Continue reading “How to Create an Epic Twitter Hashtag Campaign”

7 Habits of Highly Effective Hashtag Marketers

Social networks have become an integral part of marketers’ lives today. While step 1 for new marketers is to engage easily-visible consumers periodically, here is a look seven different ways that sophisticated marketers use hashtag research and analytics to gain intelligence from social media.

Continue reading “7 Habits of Highly Effective Hashtag Marketers”