How Do I Measure Hashtag Performance?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically.

To measure hashtag performance, you’ll need a hashtag analytics tool.

Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors.

Jump Links:

Why Should I Measure Hashtag Performance?
Which Hashtag Metrics Should I Track?
How to Measure Your Hashtag Performance

Why Should I Measure Hashtag Performance?

You should always aim to prove the effectiveness of your marketing campaigns. Here are a few great reasons to measure hashtag performance:

  • Measure Reach & Engagement
    • Learn how many people saw your hashtag
  • Identify Your Audience
    • Track the demographics of the people who use your hashtag
  • Segment Your Audience
    • A/B test your hashtags to find your desired audience
  • Identify Influencers
    • Find influencers that give you the best ROI
  • Competitor Research
    • Benchmark yourself against competitors
  • Sentiment Analysis
    • Track how people feel about your brand

Which Hashtag Metrics Should I Track?

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

Here are some hashtag metrics you can track:

  • Posts – How many people posted with your hashtag?
  • Users – How many unique users posted using your hashtag?
  • Engagement – How many likes, shares, and clicks did your hashtag receive?
  • Reach – How people’s feeds did your hashtag show up on?
  • Impressions – How many times did your hashtag get viewed (including repeat users)?

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How to Measure Your Hashtag Performance

Tracking your hashtag’s performance is easier than you may think. Here are X easy steps:

1. Get a Hashtag Tracking Tool – Start off by getting yourself a hashtag analytics tool like Keyhole

2. Input Your Hashtag – This can be your hashtag or a competitor’s hashtag

3. Select Your Platforms – You can measure your hashtag across any popular social platform

4. Wait! – Give your hashtag some time so you don’t make conclusions on a small time sample

5. Analyze Key Metrics – Using the metrics above, analyze your hashtag’s performance

6. Gain Insights – Keyhole will show you your hashtag’s top posts, related topics, top influencers, websites, and audience demographics

7. Create Reports – Report on your hashtag’s success to your key stakeholders

8. Do it all again! – Use what you’ve learned to launch your next hashtag campaign

Start Tracking Your Hashtags Now

To start tracking your hashtag analytics, start a free Keyhole trial now.


Related Articles:

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Top 15 Hashtag Analytics Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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