Like many other social media platforms, Twitter has been useful for people in many ways. It is a great place for information dissemination, advertisement, and research.
The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform!
But knowing how to use it correctly is essential to get the best out of it. For instance, while Twitter currently has 280 characters of space available, it doesn’t mean you have to use it totally.
It is advised that one’s post should not be less than 100 characters as tweets of this length or shorter have a 17% greater chance of engagement than longer ones.
Also, while you may want to bombard your followers with promotional content about your company, the 80/20 rule is advised to get the best out of Twitter. This means 20% promotional content is okay to get your products across, as 80% of information or knowledge-impacting content will keep them around to see the 20% promotion.
While there is no one way fits all approach for all Twitter accounts, the general rule is getting engagement which can then be converted to whatever the account owner needs. In this article, we’ll discuss what’s the best time for sharing posts on Twitter.
Table of Contents
- How to detect the best time to post on Twitter
- What are the best times to post on Twitter?
- Best time to post depending on the day
- Best time to post for maximum exposure
- Best time to post for likes and retweets
- Best time to post for consumer goods sellers
- Best time to post for media businesses
- Best time to post for financial businesses
- Best time to post for technical businesses
- Best time to post for healthcare industry
- Best time to post for education industry
- Best time to post for entertainment and recreation sector
- Find your best time to post on Twitter using Keyhole
- Conclusion
- Frequently Asked Questions
How to detect the best time to post on Twitter
Different Twitter accounts have different times that are great for posting content. Therefore, it is essential to know what to look out for when trying to learn the best time to post on your account.
Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter:
- Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.
- Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly.
- Monitor your engagement and posts, as only your account data can tell you the best time to post on the account.
- Post consistently to have a solid online presence.
- Check your Twitter analytics for information.
- Keep trying different approaches until you get the best
- Polish your technique and get the best of it!
- Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.
- Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly.
- Monitor your engagement and posts, as only your account data can tell you the best time to post on the account.
- Post consistently to have a solid online presence.
- Check your Twitter analytics for information.
- Keep trying different approaches until you get the best
- Polish your technique and get the best of it!
What are the best times to post on Twitter?
There is no one-fit-all approach to determining the best time for posting. However, research has been done using available data, and some deduction has been made as to when it is best to post depending on certain factors.
For instance, there are better times to post on different days. You can also determine the time to post depending on the type of content you run on your account and your target audience. The purpose of a tweet can also decide when it should be published. Knowing all these details, millions of people worldwide managed to get a dream job from childhood.
Social mentions indicate how your target audience perceives you as a brand. Are they talking negatively about your customer service, or are they happy with your latest feature updates?
Moreover, social mentions give away a handful of insights. Some of them are:
Best time to post depending on the day
Different days have what they are known for. For instance, Fridays, Saturdays, and Sundays are freer for most people than Mondays, Tuesdays, Wednesdays, and Thursdays. This is because most workplaces close early on Fridays and do not open on Saturdays and Sundays.
Unlike what many may think, weekends are not such productive days to post for maximum engagement. However, the education sector gets good traffic these days, and it is advisable they post between 5:00 pm to 9:00 pm.
So, if you must post on a Saturday, you can schedule your tweets between 9:00 am to 10:00 pm. A must-post tweet should be planned between 9:00 am and 12:00 pm.
Furthermore, the best time to post on Monday is around 8:00 am to 4:00 pm, and for Tuesday is around 9:00 am to 4:00 pm.
The best time for Wednesday is 8:00 am and 3:00 pm, and Thursday is between 8:00 am and 1:00 pm. As Friday officially kicks off the weekend, the best time for posting on Friday is 9:00 am to 12:00 pm.
Best time to post for maximum exposure
The purpose of a particular tweet can also dictate when it should be posted. For instance, posting content that aims to reach more people at certain times is advisable.
You should publish a post you want to use to gain more clicks around 2:00 am and 3:00 am, as the highest number of clicks comes between 2:00 am and 4:00 am.
However, a post you publish around 9:00 am to 1:00 pm will likely get the fewest clicks.
Best time to post for likes and retweets
If you want your post to be liked and retweeted, publish it around 8:00 pm and 11:00 pm.
Research has shown that 9:00 pm is the best time for a tweet posted in the US to receive likes and retweets. Between the three hours mentioned above to guarantee you a high number of likes and retweets, 9:00 pm and 10:00 pm are social managers’ favorites.
Best time to post for consumer goods sellers
Apart from targeting when to post, depending on the day and reasons for posting, another thing to be targeted when posting is what the post is about.
For instance, Twitter is also an avenue for sellers to promote their goods, offer customer services, and spread positive reviews. However, Twitter is not only meant for goods; you can also use it to get your services across.
Therefore, there are times when each good, service, or industry thrives the best on Twitter, which has been researched and the result compiled.
For instance, the best day to post is Sunday. If you want to maintain a constant content calendar, including promoting and sharing knowledge about consumer goods, the best day to post is Sunday.
Best time to post for media businesses
As with many things, the media has moved from its traditional source to different online platforms.
For instance, many media houses now have websites and social media pages where they share their news, get ideas constantly, monitor conversations, and broaden their reach.
Therefore, it has become more important for media businesses to know the best time for posting their content.
The best day for media businesses is Thursdays and Fridays. This makes Thursdays and Fridays their only posting time. Posting from 7:00 am to 4:00 pm has also shown great turnouts. Saturday is the worst day to post content for media businesses.
Best time to post for financial businesses
As with media businesses, financial businesses have also taken a bite in technology, making Twitter a global space for interested players.
It has also become famous for discussing the things happening in the financial world. Like hashtags, financial symbols that can work in search and exposure have also encouraged this growth.
Therefore, Twitter is a place to be if you want your financial businesses to grow globally, breaking geographical restraints.
However, this can only happen if you have a team of social media experts available with a strategy to handle the differences and varieties of groups or multiple local accounts with a constant tone.
The best time to tweet for financial businesses is between 8:00 – 5:00 pm on Tuesdays, Wednesdays, and Sundays. Among these days, Tuesday is the best day to post on Twitter for financial businesses, while Saturday is the worst.
Best time to post for technical businesses
Unsurprisingly, people in tech have seen Twitter as a platform to pitch their tenth and make their own. The platform is built with technology and has many tools to help people make a robust Software as a Service (SaaS) space.
As with other businesses and sectors, there are great days and worst days for SaaS Twitter. Working hours are the best times to post on Twitter, making 7:00 am to 1:00 pm on Tuesdays to Fridays the best time to post.
But Tuesdays and Wednesdays give the most results these days. Meanwhile, Saturday is the worst day to post on Twitter for SaaS businesses.
Also, you should always post optimal things on your account to keep your content relevant and visible to the targeted audiences.
Many SaaS businesses have relied on video content and use an explainer video company to help them produce high-quality and professional videos. This proved to be an effective way to attract the audience’s attention and boost their conversion rates.
Best time to post for healthcare industry
Twitter has become a mini health center tutorial and consultation platform. Some experts have made it a duty to drop meaningful health advice, tips, and nuggets on the platform to help people manage their health.
Similarly, online clinics have made diagnoses and recommendations on the platform, making it easier and simpler for people to get health services at their fingertips and serving as a first point of contact before the hospital.
Some health providers also use Twitter analytics tools to provide answers, regulations, and customer service to their customers. Therefore, it is not surprising 21.6% of Twitter users are health-related businesses.
The best days to post health content on Twitter are Mondays to Fridays, between 8:00 am to 3:00 pm.
Best time to post for education industry
The engagement level for the education sector is scattered in bits throughout the week, making Wednesdays and Saturdays the best day, from 8:00 am to 9:00 pm. The best day remains Saturday, while the worst day is Sunday.
What are education institutions doing on social media, you may ask? The answer is a lot! Schools and formal education institutes use Twitter to connect with their students, keep in touch with their alumni, disseminate information, and reach out to parents.
Best time to post for entertainment and recreation sector
As thought by many, Twitter isn’t a space swarming with entertainers. Instead, people in the entertainment industry prefer its counterpart, Instagram. For instance, Instagram is built for images, making it an ideal place for celebrities as their growth is based on their appearance.
Also, Instagram has more people than Twitter as it is more relaxed than the latter, where the talks are more serious. However, this does not mean Twitter is not accommodating to celebrities. There are still a large number of entertainers on the platform.
Therefore, research has shown that the best time for an entertainer to post is 8:00 am to 1:00 pm on Mondays to Fridays, with Fridays being the best day. However, the worst days for a recreation post are Saturdays and Sundays.
Find your best time to post on Twitter using Keyhole
Now you can schedule unlimited posts using Keyhole and it’ll recommend you the optimal times to post. It studies your data to recommend timings when your audience are most active.
You can access this from the Profile Analytics tab, under the Optimization tab. Just select your profile and date range and you’ll see the following:
- No. of posts
- Engagement
- Avg. engagement per post
- Impressions
- Engagement rate
- Optimal time to post
- Best time to post day wise
- Optimal post length
- Top hashtags by engagement
- Optimal number of hashtags
- Average engagement by day
The best part it is all done automatically. You are spared of all the hardwork and yet you’ll be able to enjoy maximum engagement opportunities with Keyhole.
Conclusion
Twitter is one of the most popular social media platforms of today. With over 450 million worldwide, Twitter has a broad base that can be tapped into for many things.
However, timing is one of the most important factors to consider to get the best out of your content. Hence, you should know the best time to post on Twitter and other social media apps for maximum engagement.
Take advantage of Keyhole’s 14-day free trial to learn more about your best time to post on Twitter. Don’t miss the chance to make your social media presence more visible!
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Frequently Asked Questions
Brands should keep track of social mentions because it enables them to monitor their online reputation, gain customer insights, and identify situations that require their immediate attention. The only way to keep up with emerging trends in your field and modify existing marketing tactics is by monitoring social mentions.
Your choice of social media channels for brand promotion and mentions depends mainly on your industry. However, including the top social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn is a good way to start. If you want to thoroughly understand how your brand is perceived online, monitoring all social media sites where your customers are active is crucial.
Social media monitoring tools use advanced algorithms and analytics to track social mentions across various platforms. These tools offer competitive benchmarking, sentiment analysis, and engagement analytics and can provide real-time insights into your social media presence. Social media monitoring solutions are real-time-savers as they automate the tracking process and send findings to their dashboard for your extensive review.