Working with social media influencers is a rapidly growing and highly effective marketing tactic.
It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust.
The challenge, however, is identifying which type of influencer is best for your social media campaign.
Celebrity or Mega Influencers: 500K+ Followers
Celebrity or mega influencers are your traditional celebrities with hundreds of thousands or millions of fans.
This group includes tv and movie stars, athletes, models, musicians, or the occasional professional influencer who’s struck it big.
Best for: High-budget campaigns looking to reach a huge mainstream audience. Celebrity influencers are most likely to work with major international brands.
Mid-Tier Influencers: 100K – 500K
Social media influencers in this middle tier are what most people refer to when they’re discussing pure “social media influencers.”
They have hundreds of thousands of followers on at least one social platform, and they’re often popular just for their personalities, photos, or interesting lifestyles.
Best for: Medium-to-high budget campaigns aimed at a large, but slightly more niche audience. These influencers live off endorsements, so they’re still likely to command top dollar.
Micro-Influencers: 10K – 100K
Micro-influencers have a more moderate following, but often share a tighter bond with their audience. Their popularity is most often due to being highly personable and interactive with their audience.
Their content is more focused on a single genre, like fashion, sports, pop culture, or food, which makes them popular with a niche audience.
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.
Best for: Highly targeted campaigns targeted at a niche audience. These influencers are more likely to resonate with their niche audience, but they may be harder to find or sign to partnerships, and you likely need to work with more than one to make an impact.
Nano-Influencers: 1K – 10K
Nano-influencers are like micro-influencers, but with even fewer followers. Their audience is even more hyper-focused on one niche.
Best for: Low-budget campaigns targeted at an extremely niche topic. These campaigns will likely need to engage with tens or hundreds of nano-influencers to achieve considerable reach.
How to Identify and Track the Best Influencers for You
Keyhole offers influencer tracking tools that allow you to identify and measure the influencers that have the biggest impact on your brand.
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Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.