Marketing automation tools keep cropping up as customers’ needs continue to evolve.
The sharp marketer or business owner knows the value of keeping up with new trends. Unfortunately, while this keeps your marketing effective, it takes so much of your time that you have no time to focus on other important functions that need your attention.
What is a small business without huge marketing budgets to hire big teams supposed to do?
Using marketing automation tools is the answer to doing it all effectively.
As marketing evolves, so have the marketing automation tools.
To help you pick out the best marketing automation software, here are 16 tools that you should try out if you’re looking to ease up on some of your marketing functions.
Table of Contents
1. HubSpot
HubSpot’s inbound marketing tool will turn your outbound leads into inbound ones.
What makes HubSpot great is that it’s powerful enough for the expert marketer and easy enough for someone just starting out in marketing.
How is that so?
Thanks to the simple visual board, you can craft as simple or as sophisticated automation conditions as you want, from setting simple email list autoresponders to setting up your sales funnels.
Better still, you can integrate your blogging and content tools with HubSpot marketing and automate your content creation so you can delight your customers with the content they want.
Marketing analytics are also available to view on the platform, so you can tell whether your marketing efforts are paying off or not.
Pricing: There are three packages; the Starter package at $50/mo, the Professional package at $800/mo and the Enterprise package at $3,200/mo.
HubSpot marketing automation tool is the solution you need to scale your marketing efforts. From attracting visitors to your blog, Hubspot lead scoring, to making more sales.
2. Constant Contact
Looking to automate your email marketing? Check out Constant Contact.
This tool comes with unique features that will make your email marketing do so much for your business.
Already have a list of leads saved somewhere on an Excel sheet or your Outlook and want to reach out to them?
Upload them into Constant Contact in a matter of seconds.
In addition, you can use Constant Contact’s email list-building tools to build up onto your email list in-person, from your website, from Facebook, and more.
Once you upload your contact list, you can set the tool to handle autoresponders, unsubscribes, bounces, and update inactive emails automatically.
Here’s the best part…you can send as many emails as you want every month.
You also have access to real-time tracking tools that will give you reports on who’s opening, clicking, and sharing your emails.
Pricing: There are two plans; EMAIL starting at $20/mo and EMAIL PLUS starting at $ 45/mo.
Constant Contact takes your email marketing beyond the inbox. You can do more including online surveys, events, give away coupons, and more all from the same platform.
3. ActiveCampaign
Imagine sending fewer emails than you are right now, but getting twice the results.
ActiveCampaign will help you do exactly that through its site messages feature. This feature lets you send targeted messages to your website visitors as soon as they interact with your website.
ActiveCampaign allows you to automate your contacts and manage your email list within its CRM software, ‘Deals’. You can add notes to contacts, set up appointments and send direct messages to your contacts all from Deals.
Pricing: The Lite plan is $9/mo, The Plus plan is $49/mo, The Professional plan is $129 /mo, and the Enterprise is $229/mo.
ActiveCampaign is one of the most flexible all-inclusive email marketing automation tools. It brings together your marketing automation, email marketing, and customer relationship management, all in one place.
4. InfusionSoft / Keap
Tired of using one tool to manage your leads, another to send emails and yet another to send your monthly or weekly newsletter?
Bring all these tasks into one place with InfusionSoft, now Keap.
This tool is useful for small businesses and solopreneurs looking to increase leads, revenue, and customer acquisition without having to spend so much time—or many different tools—to do it.
With InfusionSoft you can automatically collect leads and keep in touch with them based on their behavior. For example, you can set the tool to send email reminders to customers who added items to their shopping cart but did not checkout.
Move your leads along your sales funnel using InfusionSoft pre-defined automatic marketing campaigns such as sending out birthday offers and re-targeting old customers with new offers.
Pricing: Price starts at $79/mo to $199/mo depending on the number of emails you want to send.
InfusionSoft will help you save time by having all your, CRM, email marketing, eCommerce and marketing tasks in one place.
5. Messente
Marketers looking to streamline repetitive processes will appreciate Messente’s powerful SMS marketing automation capabilities.
Messente allows you to easily create automated SMS campaigns, send personalized messages to your customers, and track their engagement with real-time analytics.
This tool is useful for small businesses and solopreneurs looking to increase leads, revenue, and customer acquisition without having to spend so much time—or many different tools—to do it.
In addition, Messente offers a range of marketing automation features, including custom workflows, contact segmentation, message scheduling, and more.
These features enable you to tailor your messaging to specific audiences and optimize your campaign performance.
Pricing: Pricing for Messente starts at $25 per month for 1,000 SMS messages, with custom pricing available for larger volumes.
With Messente your marketing team can streamline their workflow and focus on creating engaging content while leaving the tedious task of SMS campaign management to the platform.
6. Campaigner
Nurture your leads and increase your sales with Campaigner.
The better you nurture your leads, the more repeat customers and brand advocates you’ll have.
This is certainly no mean feat even for the expert marketer. But with Campaigner, you can automate this process through triggered campaigns and events.
The tool has an Experiment feature that lets you test your subject lines, conduct A/B testing and test the effectiveness of the contents of an entire email.
Once you’re sure what will work best, use the tool’s intuitive drag and drop builder to create powerful emails and automate functions such as email scheduling and auto-responding.
You can also connect your eCommerce store to Campaigner and drive more sales.
Pricing: Price starts at $19.95/mo for 1,000 contacts, $40.95/ mo for 5,000 contacts, $119.95/ mo for 25,000 contacts, and $449.95/ mo for 100,000 contacts.
Campaigner is a good tool for a small business that is trying to make a name in the industry and increase sales in the process.
7. Autopilot
Autopilot stands out as one of the most visually appealing marketing automation software in the market.
Keeping up with your customer journey can be quite tasking, but with an automation tool like Autopilot, it can soon be a breeze.
With Autopilot you can capture new leads from your website, blog or app then create personalized messages to nurture these leads.
Autopilot makes it possible to automate repetitive tasks such as assigning leads, booking appointments, following up on leads, and educating subscribers.
Pricing: Price starts at $49/month for 2,000 contacts, $149/mo for 5,000 contacts and $249/mo for 10,000 contacts.
Autopilot will let you take your customers through the journey from the moment they become a lead until they are an advocate.
8. FluentCRM
If you have a WordPress site and you’re tired of paying “success taxes” or excessive amount of monthly fees, look no further than FluentCRM. Despite being a WordPress plugin, FluentCRM is the ultimate solution for all kinds of email marketing needs.
This plugin lets you build and grow your email list with advanced forms and you can send email campaigns, newsletters, and more with an intuitive block builder or you can simply use the old-fashioned drag-and-drop editor.
Not just that, you get to see almost everything you need to know about contacts and segment them into appropriate categories to discover the person behind the email address. Essentially, this means you can run sophisticated automation funnels using FluentCRM and automate a mammoth amount of repetitive tasks effortlessly.
Additionally, FluentCRM tracks everything about your email campaigns so that you can discover your email marketing efforts at a granular level and make data-backed decisions.
Pricing: FluentCRM is free to get started. However, we recommend that you buy the pro for $129 as it enables all features and integrations a WordPress user may need.
9. Dialog Tech
Wouldn’t it be nice to know how your leads react to your marketing messages as you engage them on the phone, Skype or other voice technology platforms?
Previously Ifbyphone, Dialog Tech is a unique voice-based marketing automation tool that lets you automate all your voice interactions. It makes possible to track how these interactions are beneficial to you.
This tool has features including keyword call-tracking, conversation analytics, in-call scoring, phone surveys, caller-profile data, geolocation routing, reverse lookup, voice broadcasts, SMS, and more.
These features will help you boost ROI with call automation and analytics.
Pricing: Get in touch with Dialog Tech to get a quote.
You no longer have to track calls manually thanks to Dialog Tech. Now you’ll be able to easily tell how many leads you got in touch with via the phone and how those customers reacted after hearing certain keywords.
10. GetResponse
GetResponse is an all-in-one marketing automation software. Think email marketing, webinar hosting, landing page creation, automated sales funnels, and CRM in one dashboard.
There are some pretty nice features that will make automating your email marketing and autoresponders pretty simple.
You can also automate your CRM, eCommerce store, and list building process to efficiently manage your customer data and interactions. Moreover, creating automated landing pages is also simple and easy with these tools. For instance, if you are looking for a Canada email list building tool, there are various options available that can help you to build a targeted email list and grow your business.
GetResponse is a powerful marketing machine that will help you grow your audience, promote your services, and sell your products.
Pricing: Price starts from $15/month for a list size of 1,000 contacts, to $1,199/mo for a list size of over 100,000 contacts.
GetResponse is an easy-to-use excellent all-around marketing platform for any small or mid-sized business.
11. Appy Pie Automate
Appy Pie Automate is your go-to platform for simplifying and optimizing your business processes, whether you’re a well-versed entrepreneur or stepping into the business world for the first time.
It offers a user-friendly yet powerful automation solution that caters to a broad spectrum of needs, ensuring that both beginners and tech enthusiasts can find value.
Appy Pie Automate takes pride in its intuitive design, featuring a drag-and-drop interface that demystifies the automation process. Whether you need to automate email campaigns, customer service responses, or social media interactions, Appy Pie Automate makes it straightforward.
Additionally, with seamless Salesforce integrations, your CRM processes become more efficient, aligning sales and marketing efforts effortlessly.
Pricing: The standard plan is priced at $12/month.
Appy Pie Automate stands as a cornerstone of efficient business management, empowering you to streamline operations and focus on growth.
12. Drip
Running an eCommerce store is hard work. There’s just too much work to be done. But, you can automate most of this work.
Drip is one of the few marketing automation tools that focus mainly on eCommerce stores.
You can use Drip to put any eCommerce marketing strategy in motion including email marketing, multi-channel marketing, A/B testing, email campaigns, one-off emails, among others.
Pricing: Price starts at $49 for 2000 contacts.
Drip is great when you want to personalize your eCommerce marketing campaigns. The analytics feature is also quite useful.
13. Mautic
Mautic is an open-source marketing software that’s relatively new in the market, but still compelling. It’s especially a favourite among high tech companies.
Mautic has three major features geared to make lead generation easier. The social media marketing feature allows you to interact with audiences on various social media platforms, conduct social listening and collect leads from social mentions, hashtags and keywords.
The email marketing feature enables you to send personalized emails to your business leads. You can use it to create forms so that you can build your email list.
Develop drip marketing and manage your campaigns using the campaigns feature. This feature allowes to automate lead generation and lead nurturing process.
Pricing: Price is available upon request.
Mautic lets you integrate and personalize all your digital properties and channels so that you can provide your customers with a seamless customer experience.
14. Engagebay
Ditch data silos and multiple platforms with EngageBay’s all-in-one marketing, sales, and customer support software.
With EngageBay, you get a suite of powerful marketing tools, including email marketing, drip campaigns, lead scoring, marketing automation, triggered and triggered campaigns, and so much more.
You can capture leads with stunning lead capture forms, and manage them directly in the CRM. Launch personalized nurture campaigns based on leads’ actions and behavior.
Pricing: EngageBay starts at $12.74/month for 500 contacts and $84.99/month for advanced features and unlimited contacts. EngageBay also offers a free-forever plan.
Your marketing team doesn’t have to worry about mundane repetitive tasks as EngageBay’s visual workflow builder can help automate both simple and complex tasks with ease.
15. CloudTalk
CloudTalk is a cloud-based call center solution designed to streamline phone operations without traditional hardware. It boasts over 70 call features, helping companies enhance their communication methods and improve the effectiveness of their sales and customer service teams. The platform also supports global business expansion by offering access to phone numbers from 160 different countries.
The software’s seamless integration with various Customer Relationship Management (CRM) systems reduces the need for manual data entry, promoting efficient workflows. This functionality allows businesses to provide personalized customer interactions, ultimately boosting customer satisfaction and loyalty.
The key features include Interactive Voice Response (IVR), Power Dialer, Call Flow Designer, Call Monitoring, and Smart Dialer.
Pricing: CloudTalk provides a 14-day trial at no cost. After the trial, there are several subscription options, including Basic, Expert, and Custom plans. These are available at monthly fees of $25, $30, and $50, respectively.
16. MailChimp
MailChimp provides businesses with awesome email marketing features to take away the stress of building emails on the fly.
MailChimp is the best platform for gaining the benefits of email marketing, which is effective for contacting prospects and keeping in touch with customers in a bid to increase sales.
With this tool, you can easily automate your welcome emails, use in-built email templates to personalize your emails, monitor how your leads and customers are engaging with your emails, and target specific behaviours.
You can also use the tool to create targeted ad campaigns, send postcards, build your landing pages and collect reports and analytics.
MailChimp allows you to set trigger emails based on specific actions such as the sign-up date and website activity.
Pricing: MailChimp is free for up to 2,000 contacts. Paid plans start from $9/mo to $299/mo depending on your total number of subscribers.
Mailchimp is a dependable tool for the marketer looking to automate their email marketing campaigns effectively.
These are just some of the amazing marketing automation tools that exist to make marketing easier for you and your team.
Of course, you don’t need them all. So before you settle on any of these tools, determine which marketing tasks you need to automate.
By automating your marketing, you’ll have more time to focus on other efforts that will increase your company’s ROI.
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