Marketing automation tools keep cropping up as customers’ needs continue to evolve.
The sharp marketer or business owner knows the value of keeping up with new trends. Unfortunately, while this keeps your marketing effective, it takes so much of your time that you have no time to focus on other important functions that need your attention.
What is a small business without huge marketing budgets to hire big teams supposed to do?
Using marketing automation tools is the answer to doing it all effectively.
As marketing evolves, so have the marketing automation tools.
To help you pick out the best marketing automation software, here are 16 tools that you should try out if you’re looking to ease up on some of your marketing functions.
2. Constant Contact
4. InfusionSoft / Keap
5. Zoho Campaigns
9. Dialog Tech
HubSpot’s inbound marketing tool will turn your outbound leads into inbound ones.
What makes HubSpot great is that it’s powerful enough for the expert marketer and easy enough for someone just starting out in marketing.
How is that so?
Thanks to the simple visual board, you can craft as simple or as sophisticated automation conditions as you want, from setting simple email list autoresponders to setting up your sales funnels.
Better still, you can integrate your blogging and content tools with HubSpot marketing and automate your content creation so you can delight your customers with the content they want.
Marketing analytics are also available to view on the platform, so you can tell whether your marketing efforts are paying off or not.
Pricing: There are three packages; the Starter package at $50/mo, the Professional package at $800/mo and the Enterprise package at $3,200/mo.
HubSpot marketing automation tool is the solution you need to scale your marketing efforts. From attracting visitors to your blog, converting more leads, to making more sales.
2. Constant Contact
Looking to automate your email marketing? Check out Constant Contact.
This tool comes with unique features that will make your email marketing do so much for your business.
Already have a list of leads saved somewhere on an Excel sheet or your Outlook and want to reach out to them?
Upload them into Constant Contact in a matter of seconds.
In addition, you can use Constant Contact’s email list-building tools to build up onto your email list in-person, from your website, from Facebook, and more.
Once you upload your contact list, you can set the tool to handle autoresponders, unsubscribes, bounces, and update inactive emails automatically.
Here’s the best part…you can send as many emails as you want every month.
You also have access to real-time tracking tools that will give you reports on who’s opening, clicking, and sharing your emails.
Pricing: There are two plans; EMAIL starting at $20/mo and EMAIL PLUS starting at $ 45/mo.
Constant Contact takes your email marketing beyond the inbox. You can do more including online surveys, events, give away coupons, and more all from the same platform.
Imagine sending fewer emails than you are right now, but getting twice the results.
ActiveCampaign will help you do exactly that through its site messages feature. This feature lets you send targeted messages to your website visitors as soon as they interact with your website.
ActiveCampaign allows you to automate your contacts and manage your email list within its CRM system, ‘Deals’. You can add notes to contacts, set up appointments and send direct messages to your contacts all from Deals.
Pricing: The Lite plan is $9/mo, The Plus plan is $49/mo, The Professional plan is $129 /mo, and the Enterprise is $229/mo.
ActiveCampaign is one of the most flexible all-inclusive email marketing automation tools. It brings together your marketing automation, email marketing, and customer relationship management, all in one place.
4. InfusionSoft / Keap
Tired of using one tool to manage your leads, another to send emails and yet another to send your monthly or weekly newsletter?
Bring all these tasks into one place with InfusionSoft, now Keap.
This tool is useful for small businesses and solopreneurs looking to increase leads, revenue, and customer acquisition without having to spend so much time—or many different tools—to do it.
With InfusionSoft you can automatically collect leads and keep in touch with them based on their behavior. For example, you can set the tool to send email reminders to customers who added items to their shopping cart but did not checkout.
Move your leads along your sales funnel using InfusionSoft pre-defined automatic marketing campaigns such as sending out birthday offers and re-targeting old customers with new offers.
Pricing: Price starts at $79/mo to $199/mo depending on the number of emails you want to send.
InfusionSoft will help you save time by having all your, CRM, email marketing, eCommerce and marketing tasks in one place.
5. Zoho Campaigns
Zoho Campaigns may be the new kid on the block, but it’s fast becoming a bigwig in the world of email marketing automation.
Zoho Campaigns has beautiful email templates, an easy-to-use editor, and fantastic automation tools that will make it easy for you to build your audience, run targeted email campaigns and increase your reach.
Zoho Campaigns is fast becoming popular among marketers because it’s easy to use. You get a checklist of what you need to do to create your first email campaign. The checklist updates with each task you complete.
Pricing: You can pay based on the number of emails (from $3/mo for 500 emails) or the number of subscribers (from $5/mo for 500 subscribers).
Automate your entire email campaign process including performance reports with Zoho Campaigns.
The better you nurture your leads, the more repeat customers and brand advocates you’ll have.
This is certainly no mean feat even for the expert marketer. But with Campaigner, you can automate this process through triggered campaigns and events.
The tool has an Experiment feature that lets you test your subject lines, conduct A/B testing and test the effectiveness of the contents of an entire email.
Once you’re sure what will work best, use the tool’s intuitive drag and drop builder to create powerful emails and automate functions such as email scheduling and auto-responding.
You can also connect your eCommerce store to Campaigner and drive more sales.
Pricing: Price starts at $19.95/mo for 1,000 contacts, $40.95/ mo for 5,000 contacts, $119.95/ mo for 25,000 contacts, and $449.95/ mo for 100,000 contacts.
Campaigner is a good tool for a small business that is trying to make a name in the industry and increase sales in the process.
Autopilot stands out as one of the most visually appealing marketing automation software in the market.
Keeping up with your customer journey can be quite tasking, but with an automation tool like Autopilot, it can soon be a breeze.
With Autopilot you can capture new leads from your website, blog or app then create personalized messages to nurture these leads.
Autopilot makes it possible to automate repetitive tasks such as assigning leads, booking appointments, following up on leads, and educating subscribers.
Pricing: Price starts at $49/month for 2,000 contacts, $149/mo for 5,000 contacts and $249/mo for 10,000 contacts.
Autopilot will let you take your customers through the journey from the moment they become a lead until they are an advocate.
Acquiring customers is one thing, but building a relationship with your customers in order to retain them is another.
Marketo is a good tool for the marketer looking for an easy way to manage leads and build a good relationship with their customer.
Pricing: Prices are available on request. However, Marketo offers a free trial that you can take advantage of to get a feel of the tool.
From acquisition to advocacy, Marketo will take care of all your marketing automation needs quickly and easily.
9. Dialog Tech
Wouldn’t it be nice to know how your leads react to your marketing messages as you engage them on the phone, Skype or other voice technology platforms?
Previously Ifbyphone, Dialog Tech is a unique voice-based marketing automation tool that lets you automate all your voice interactions. It makes possible to track how these interactions are beneficial to you.
This tool has features including keyword call-tracking, conversation analytics, in-call scoring, phone surveys, caller-profile data, geolocation routing, reverse lookup, voice broadcasts, SMS, and more.
These features will help you boost ROI with call automation and analytics.
Pricing: Get in touch with Dialog Tech to get a quote.
You no longer have to track calls manually thanks to Dialog Tech. Now you’ll be able to easily tell how many leads you got in touch with via the phone and how those customers reacted after hearing certain keywords.
GetResponse is an all-in-one marketing automation software. Think email marketing, webinar hosting, landing page creation, automated sales funnels, and CRM in one dashboard.
There are some pretty nice features that will make automating your email marketing and autoresponders pretty simple.
You can also automate your CRM, eCommerce store and list building. Creating automated landing pages is also simple.
GetResponse is a powerful marketing machine that will help you grow your audience, promote your services, and sell your products.
Pricing: Price starts from $15/month for a list size of 1,000 contacts, to $1,199/mo for a list size of over 100,000 contacts.
GetResponse is an easy-to-use excellent all-around marketing platform for any small or mid-sized business.
Tired of your leads falling off halfway through your sales funnel?
Then consider using LeadSquared to align your marketing and sales efforts to reduce your lead leakage.
LeadSquared will take your leads down your sales funnel faster through an automated lead capturing process, responsive landing pages, drip marketing and segmentation.
Understand your leads better through behavioural insights, and marketing insights collected through LeadSquared.
Pricing: Plans start at $200 for 5,000 contacts, $600 for 25,000 contacts, and $1,800 for 100,000 contacts.
Make lead collection and engagement easier by using LeadSquared and increase your conversion rate.
Running an eCommerce store is hard work. There’s just too much work to be done. But, you can automate most of this work.
Drip is one of the few marketing automation tools that focus mainly on eCommerce stores.
You can use Drip to put any eCommerce marketing strategy in motion including email marketing, multi-channel marketing, A/B testing, email campaigns, one-off emails, among others.
Pricing: Price starts at $49 for 2000 contacts.
Drip is great when you want to personalize your eCommerce marketing campaigns. The analytics feature is also quite useful.
Mautic is an open-source marketing software that’s relatively new in the market, but still compelling. It’s especially a favourite among high tech companies.
Mautic has three major features geared to make lead generation easier. The social media marketing feature allows you to interact with audiences on various social media platforms, conduct social listening and collect leads from social mentions, hashtags and keywords.
The email marketing feature enables you to send personalized emails to your business leads. You can use it to create forms so that you can build your email list.
Develop drip marketing and manage your campaigns using the campaigns feature. This feature also automates your lead nurturing process.
Pricing: Price is available upon request.
Mautic lets you integrate and personalize all your digital properties and channels so that you can provide your customers with a seamless customer experience.
Any marketer working with funnels will appreciate Salesfusion’s ability to create custom digital conversations. These conversations can then be used to convert leads into customers.
Popular Salesfusion marketing automation features include lead scoring and nurturing, media planning, social media marketing dashboard, email templates, marketing analytics, SEO analysis, incoming traffic tracking and more.
Pricing: Starts at $1000 per month for 10,000 contacts.
Salesfusion will provide you with the right tools to help your marketing team send the right messages to the right leads at the right time without spending so much time on it.
iContact is a fully-fledged marketing automation tool that lets you do so much for your company.
With this tool, you can easily automate your email marketing, let it build your landing pages and provide you with comprehensive marketing analytics.
You will also love the social media automation tools that make it possible to automate your social media management tasks.
A unique feature that stands out is the access to strategic advisors who can help you optimize your email sending strategy and inbox delivery to maximize your conversions.
Pricing: iContact has two packages Base and Pro. The base price starts at $12/mo while Pro starts at $25/month for 500 contacts.
By automating most of your marketing tasks with iContact you’ll be able to grow your business and stand out from the competition.
MailChimp provides businesses with awesome email marketing features to take away the stress of building emails on the fly.
MailChimp is effective for contacting your prospects and keeping in touch with customers in a bid to increase sales.
With this tool, you can easily automate your welcome emails, use in-built email templates to personalize your emails, monitor how your leads and customers are engaging with your emails, and target specific behaviours.
You can also use the tool to create targeted ad campaigns, send postcards, build landing pages and collect reports and analytics.
MailChimp allows you to set trigger emails based on specific actions such as the sign-up date and website activity.
Pricing: MailChimp is free for up to 2,000 contacts. Paid plans start from $9/mo to $299/mo depending on your total number of subscribers.
Mailchimp is a dependable tool for the marketer looking to automate their email marketing campaigns effectively.
These are just some of the amazing marketing automation tools that exist to make marketing easier for you and your team.
Of course, you don’t need them all. So before you settle on any of these tools, determine which marketing tasks you need to automate.
By automating your marketing, you’ll have more time to focus on other efforts that will increase your company’s ROI.
Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.