In today’s fiercely competitive world, your business’s success isn’t guaranteed by just being superior in quality.
You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting.
But with an extensive online presence, many big brands convert their online reach into actionable engagement. How? They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.
Mentionlytics: A Bird’s-Eye View
Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.
This platform works for almost anyone seeking to establish an online presence. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media.
Highlights of this tool include:
- Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites.
- Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads.
However, Mentionlytics also comes with a fair share of cons:
- The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. But the Pro option is quite pricey at $399/month.
- According to user reviews, limitations on the mentions feature and restrictions for keywords are some issues the platform faces.
- The platform’s video posting ability isn’t always optimal.
Mentionlytics is a solid social media management platform. But if you have budgetary constraints or specific requirements, here are the best Mentionlytics alternatives.
Top 7 Mentionlytics alternatives for 2024
Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics.
1. Keyhole
Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. This alternative to Mentionlytics helps businesses understand what their audiences care about and curate online content accordingly using social listening.
With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull. Our platform also uses easy-to-understand graphs and charts to present data in reports.
Key features:
- Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place.
- Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.
- Competitor analysis: With industry-specific insights and competitor analysis, brands can fill in gaps in their products and services.
Platforms supported:
- TikTok
- YouTube
Pricing:
Custom
2. Emplifi
With a clear-cut aim of optimizing a brand’s social journey, Emplifi is the next Mentionlytics alternative on this list. Working across a wide range of social channels and platforms, Emplifi helps brands schedule and publish content.
The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders.
Key features:
- Library of UGC content: Emplifi has an approved and ready-to-use library of user-generated content (UGC) that brands can use to connect with audiences.
- Customer intelligence solutions: Brands can gain relevant customer insights and curate effective social media marketing campaigns.
Platforms supported:
- Facebook/Meta for Business
- YouTube
Cons:
- While users praise the straightforwardness of the platform, some reviews lament the stripping back down of base features.
- There’s a lack of advanced export and post features.
Pricing:
There are different pricing plans for Emplifi’s Social Marketing Cloud, Social Commerce Cloud, and Service Cloud products. These plans range from Essential to Enterprise, with details available on request.
3. Zoho Social
Zoho Social is another platform that stands out among Mentionlytics alternatives due to the wide range of apps it integrates with. Brands looking to market their products and services across social media sites can use Zoho Social to schedule and post interesting content.
Zoho uses social media analytics and monitoring to help brands post the right content at the right time. It helps with collaboration and integrates seamlessly with other applications.
Key features:
- SmartQ predictions: This scheduling feature identifies the best times to post so the content gets maximum visibility.
- Brand health dashboard: Engagement rate and click distribution in one place for all your social media profiles.
Platforms supported:
- TikTok
- YouTube
Cons:
- According to user reviews, there is a steep learning curve and a slightly complicated user interface.
- Other cons are limitations in tagging features and minimal functionalities in the free version.
Pricing:
Having an unpaid trial version, Zoho Social doubles as Mentionlytics’ free alternative. The four main plans are Standard, Professional, Agency, and Agency Plus at $15/month, $35/month, $275/month, and $400/month.
4. Sprout Social
Next, we have Sprout Social, a Mentionlytics alternative offering brands social media management solutions. Sprout Social is good at using artificial intelligence and machine learning (AI and ML) to help businesses stay ahead of their competition.
Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.
Key features:
- Easy collaboration: With assistive tools, brands can work in teams to boost their social media via Sprout Social.
- Employee advocacy features: Making the most of employee reach to share carefully crafted content.
- Shared content calendars: This lets you plan ahead and optimally post content to social media platforms.
Platforms supported:
- YouTube
- TikTok
Cons:
- The platform tends to have a fairly high pricing range for their plans, which can make it less appealing for smaller businesses.
- There are limitations in posting features, especially on Instagram and LinkedIn.
Pricing:
There are three main plans: The Standard plan costs $249/month, and additional users can be added at $199/month. Professional and Advanced plans cost $399/month and $499/month, respectively. Enterprise pricing is available on request.
5. Brand24
Brand24 is a well-known alternative to Mentionlytics, and it is an AI-powered platform helping brands with customer insights and reputation management. This social media management tool helps businesses track mentions across diverse social media.
Monitoring and sentiment analysis are some of the features Brand24 offers. It also has automated reporting and collaboration tools.
Key features:
- Conversation analysis: Gathering data from online conversations and collating actionable feedback.
- Real-time insights: With insights drawn from 25 million online sources, Brand24 helps brands never miss a mention and make strategic decisions.
Platforms supported:
- YouTube
- TikTok
Cons:
- Users often quote high pricing as an issue detracting them from this platform, particularly for individuals and smaller companies.
- The platform might sometimes mix up names in hashtags and could have better sentiment recognition.
Pricing:
Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise. These are priced at $79/month, $159/month, $199/month, and $399/month.
6. Agorapulse
Another famous Mentionlytics alternative is Agorapulse, a platform for brands to monitor and collaborate over social media. This social media management service helps brands responsively interact with customers online.
With many industry-forward features such as social media listening and reporting, Agorapulse gets brands to spruce up their online marketing and impact.
Key features:
- Writing assistant: With AI-powered writing assistance, brands can come up with content, taglines, and captions in a fast and efficient manner.
- Social media inbox: A one-stop shop for all your paid and organic post comments, DMs, reviews, and mentions.
Platforms supported:
- TikTok
- YouTube
Cons:
- While the platform might have lower pricing options, there are some social media limitations.
- Some users report scheduling and functionality issues.
Pricing:
Agorapulse is a decent example of a Mentionlytics free alternative as it offers an unpaid one-month trial. Their paid pricing plans are Standard, Professional, and Advanced for $49/month, $79/month, and $119/month. They also have custom solutions for which you can get a quote on request.
7. Hootsuite
Hootsuite is our last alternative to Mentionlytics, and it makes for a strong finish. This social media management platform is adept at helping brands schedule posts, track engagement and mentions, and get actionable insights.
With scaleable content management, brands can augment their messaging and generate sales from their social media marketing.
Key features:
- Easy integration with other tools: Hootsuite lets you integrate many top applications and programs (for example, Canva).
- Simplified online advertising: Brands can manage all paid ads in one place with a user-friendly dashboard.
Platforms supported:
- YouTube
- TikTok
Cons:
- Separating clients into custom groups can be tricky.
- The higher pricing deters small businesses and individual entrepreneurs.
Pricing:
The starter Professional and Team plans cost $99/month and $249/month. You can get the Business package from $739/month onwards. For a custom Enterprise plan, you can get details on request.
Final words
If you want a robust AI-backed social media management platform, Mentionlytics fits the description well. With dynamic pricing options, it offers solutions for businesses of different sizes and needs. However, if you want to explore more options, you can check out the Mentionlytics alternatives above to learn more.
Ultimately, you must decide whether you want to compromise on features for a lower price. Or, if you can shell out a premium, consider a high-end platform. However, not all social media monitoring platforms make you choose between price and features.
Keyhole, for example, excels at offering highly specialized social listening and accurate sentiment analysis for reasonable price packages.
Are you wondering which plan would suit your social media monitoring needs?
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Frequently Asked Questions
1. What are some popular alternatives to Mentionlytics for social media monitoring?
Keyhole, Brand24, and Awario are popular alternatives that offer similar features and functionalities.
2. Do these alternatives provide comprehensive analytics and reporting capabilities?
Yes, these alternatives offer robust analytics and reporting features to track and measure social media performance, sentiment analysis, and other relevant metrics.
3. Which Mentionlytics alternative offers the most comprehensive influencer monitoring capabilities?
Keyhole is a Mentionlytics alternative that stands out for its extensive influencer monitoring features. It allows you to track and analyze the effectiveness of influencer campaigns, identify top influencers in your industry, and measure their impact on social media engagement.