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Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more
While brands use several social media platforms to improve brand visibility and run marketing campaigns, Facebook remains the most popular among them all. Currently, the social media giant boasts 2.9 billion active users. Hence, businesses across industries focus on Facebook marketing to reach a wider audience and grow their consumer base. That’s why Facebook competitor … Read more
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. What is geotagging? Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was … Read more
Social Commerce is here to stay. Here are the best tactics to leverage social to grow sales, and make your products irresistible to your audiences.
Benefits of Creating a Facebook Business Page While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Ready to learn more? 1. Market to a Platform With … Read more
Finding influencers has become much easier over time — especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.
BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. “When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly … Read more
With influencer marketing and branded content continuing to surge in the digital marketing space, it’s no surprise that Brand Collabs Manager for Facebook and Instagram is being introduced. Previously only available to Facebook creators, it’s a new marketplace tool being tested with a select group of Instagram creators. What is Facebook Brand Collabs Manager? Facebook … Read more
Social media has radically changed the way people discover, consume, and share information about issues that matter to them. For nonprofits, that’s more than a good thing. Now your work, your impact, and your stories can get the recognition and attention they deserve. Social media for nonprofits gives you the chance to tell your brand … Read more