Key Performance Indicators (KPIs) are the metrics that gauge the success of an organization’s performance in achieving key objectives.
For social media, KPIs assess the effectiveness of marketing campaigns, helping to understand the return on investment and engagement with the audience.
KPIs are crucial in social media marketing as they provide insights that can directly influence strategy and execution.
They help marketers measure progress against goals, understand what resonates with their audience, and demonstrate the value of social media efforts in terms that stakeholders understand.
The most tracked KPIs in social media marketing include engagement rates, reach, impressions, follower growth, and click-through rates. These metrics help marketers understand how their content is performing, how far their message is spreading, and how effectively they are attracting and retaining their target audience.
Keyhole equips marketers with the tools to track the performance of their social media initiatives effectively. It provides a comprehensive analytics platform that offers insights into hashtag performance, campaign reach, audience engagement, and more, all in real time.
This enables marketers to stay agile, making data-driven decisions that enhance the impact of their social media presence.
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:
B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right. Too many treat social media like a megaphone instead of a conversation.
On a platform with over three billion active monthly users, it can be challenging to stand out from the crowd, to say the least. Just uploading stunning visuals or compelling offers will no longer do the trick; you’ll also need to support these posts with hook-worthy captions that’ll make your audience pause and think about