What’s Different This Pride Month?

Table of Contents

Latest Social Media Updates 

1. Instagram introduces new video ads that pause your scroll until you’ve watched them! It could feel like an interruption, so it’ll be interesting to see how it plays out!

2. YouTube is painting the town rainbow! They’ve got a whole collection of videos from amazing LGBTQ+ creators promoting diversity.

3. IG rolls out multiple updates to Broadcast Channels like Live broadcasts for members custom chat themes, and more for creators with over 10k followers. 

HIGHLIGHT

Overlay texts in IG carousel posts 

Gold Nuggets & Resources

1. 10 Instagram Hacks To Grow Your Business

2. 5 AI Tools For Social Media Campaigns In 2024 

3. Ultimate Guide To Social Media Image Sizes For 2024 Revealed 

Bonus: Download the June Social Media Calendar Template[2024] for Free

WEEKLY TRENDS FOR YOU 

Starbucks Social Media Strategy: Insights into Viral Campaigns

Analysis of Starbucks social media accounts

Instagram: Starbucks showcases a vibrant, Instagram-friendly aesthetic, notably with their Unicorn Frappuccino campaign. They’ve posted 240 times, with photos making up 45% and reels 48%, while carousel posts remain the most popular.

Twitter: With nearly 12 million followers, Twitter has become a key platform for Starbucks’ customer service. They’ve tweeted 57,000 times and gained 134,000 new followers. 

Facebook: Starbucks has seen significant growth on Facebook, recently adding over 710,000 followers. They maintain an average posting frequency of three times a week.

What makes Starbuck’s social media strategy successful?

Starbucks’ social media strategy rocks! They get fans involved, whip up interactive content, team up with influencers, and always respond to feedback. Their posts make you feel like you’re sipping coffee in the coolest spots.

It’s not just about selling—Starbucks brings the coffee experience to life. With hashtags and engaging content, they keep things buzzing. It’s a top-notch crash course in social media marketing!

👉 Read the full case study

Rainbows all around🏳️‍🌈

JUNE is here – the month when our feeds are vibrant, and you spot rainbows everywhere! While some big-name brands may have toned down their Pride Month support, others are celebrating in full color!

From tech giants like Google and Amazon to beauty moguls like MAC Cosmetics and Sephora, the whole gang is joining in on the celebration. Even creators are getting in on the fun, taking part in multiple LGBTQ+ initiatives and rainbow-inspired activities.

We tracked the “pride” keyword from May 31-Jun 05, and the results show we are woke more than ever before:

  • Total number of posts shared: 10.3M
  • Total posts shared at peak hour: 253.70K
  • Total impressions: 24.10B
  • Sentiment Score: 94 (Positive: 67%; Neutral: 29%; Negative: 4%)

Must-see Campaign 

Tweet Tip

Meme Squad

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