Table of Contents
Latest Social Media Updates 🗞️
1. TikTok witnessed people spending over half their time consuming content longer than one minute. It seems like TikTok will be the new YouTube in the coming days.
2. After struggling with big advertisers, TwitterX plans to introduce a cheaper basic tier for verified organizations and ad credits to encourage brands to sign up.
3. LinkedIn announced a line of customization and creation tools for its newsletter feature. You will be able to capture new newsletter analytics related to demographics as well.
HIGHLIGHT
Wanted your too-aesthetic Instagram stories up and running beyond 24 hours? Well, your wish is in the making.
Instagram is testing a My Week feature. As the name perfectly sums it up, My Week will let you keep your stories alive on your profile for up to a whole week.
Be ready to flaunt it on stories beyond a day now! 💅
Gold Nuggets & Resources🖊️
2. How To Make A Reel On Instagram In 4 Easy Steps
3. TikTok Analytics Guide 2024: Essential Metrics & Tools To Track
Track Influencer Marketing ROI With Tagging ✨
Have multiple influencers onboard for different holiday campaigns? Well, assess the ROI of influencer groups by using tags in the Account Watchlist.
Under the Listening & Campaigns section, head to Account Watchlist. Import your list of influencers. Then, select the checkboxes next to influencers to group them and assign the tag.
Now, you can compare which tagged group contributes the most to your engagement drive.
ChatGPT Prompt Idea (copy this for later 😉): Write [number] Holiday campaigns for [your brand niche]. The audience comprises [target segment]. Here are some sources for inspiration [examples]. The goal of these campaigns is [conversion, brand awareness, UGC, etc.].
WEEKLY TRENDS FOR YOU
Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy
Analysis of Coca-Cola’s social media accounts
Instagram: Coca-Cola enthralls a vast community of 3 million loyal followers on Instagram, captivating them with visually stunning imagery and engaging storytelling.
YouTube: With over 4 million subscribers, 5,600+ videos, and over 5.6 billion views, Coca-Cola’s marketing strategy on YouTube is a delight.
Facebook: Coca-Cola’s once impressive 108.37 million following on Facebook has dwindled as the brand reduced its usage in recent months, resulting in a decline in engagement and an absence from the platform.
Twitter (now ‘X’): Coca-Cola maintains an active presence with a following of 3.3 million, 290.3K tweets, including 293 tweets within the past three months.
What makes Coca-Cola’s social media strategy successful?
It wouldn’t be wrong to say that every Coca-Cola post is a masterclass for even skilled marketers. They’re always on top of their game, responding in real-time and making us feel they truly care about us.
With every scroll, they authentically connect with us, leaving us with a profound sense of admiration. Coca-Cola’s social media presence is an absolute inspiration that will leave you wanting more.
Get your hands on Coca-Cola’s strategy. 👉 Read the full case study
GTA 6 Shake-Up🧐
After a decade-long silence, Rockstar Games just dropped the GTA 6 trailer. With 90 million views in a mere 24 hours, it has officially become the most-viewed non-music video ever. Talk about taking the gaming world by storm!
Ever since the release of GTA 5, fans have been thirsting for any piece of information about its highly anticipated successor. And let us tell you, this trailer does not disappoint! Get ready to be blown away as you join Lucia in her journey through the neon-soaked streets of Vice City. It’s Bonnie and Clyde on steroids.
GTA 5 already made waves with its mind-blowing 190 million copies sold worldwide, making it the second best-selling game EVER. And now, Take-Two Interactive is projecting an eye-popping $8 billion in net bookings by 2025 for GTA 6. That’s not just a game, that’s a mega-blockbuster in the making!
How could we miss this historic moment? Here’s how the trend unfolded on social media:
- Total number of posts shared: 1.1M
- Total posts shared at peak hour: 289.10K
- Total impressions: 5.2B
- Sentiment Score: 67(Positive: 17%, Neutral: 75%, Negative: 8%)
Did you mark your calendars already? GTA 6 is coming in 2025, and it will be one wild and nostalgic ride!
Top trending posts
Must-see Campaign 👀
“Properties so good, make everybody feel at home”
Tweet Tip ✨
Meme Squad 💪
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