Rihanna’s Fenty Moment 💄

Hello there, ✋

It seems like Meta was fed up seeing Twitter stealing the spotlight! Meta has been making some serious noise for the past two weeks by launching a series of updates you must check.

Meanwhile, Rihanna sets the stage on fire during Super Bowl halftime by promoting her brand in the most unconventional way possible!

Continue reading Social Media Keynotes further to know more about crazy happenings from mid-Feb!

News Flash⚡

Latest social media updates you wouldn’t want to miss:

1. Meta rolls out Meta Verified accounts for Instagram and Facebook for $12 on the web and $15 on mobile per month.

2. Instagram introduced broadcast channels for creators to connect and interact with their followers at scale.

3. YouTube added performance insights for Shorts and a new moderator role with expanded moderation actions for live chat.

Value Stack 💰

Here are a few gold nuggets and must-have resources that are bound to make your life easier:

1. Creator Vs. Influencer Marketing: How To Calculate Their ROI

2. 8 Growth Tactics For More Instagram Followers

3. TikTok Analytics Guide For A Viral Growth

Try Now ✨

Check out how you can onboard multiple influencers into different campaigns to monitor their individual performance using Keyhole. 

Success Stories🎊

Know how MELT Atlanta managed multiple high-end influencer campaigns with Keyhole

Background: MELT Atlanta is a premier full-service agency that amplifies major brands through collegiate athletes and athletic events.

Problem: One of MELT’s projects involved working with the Olympic athletes that form part of the #CokeFamily at the PyeongChang Winter Olympics and simultaneously getting ready for Tokyo 2020.

Process: Keyhole helped the MELT team to optimize influencer campaigns through Account Tracking, Hashtag Tracking, QuickTrends, and Reports.

Result: With Keyhole, MELT could focus on recapping the number of impressions and reach for the hashtag every week. They saved their time and energy on campaign success, ensuring they were nurturing and managing their influencer program correctly.

Read the full case study

What’s Trending? 💫

Super Bowl is not just NBA athletes competing, it also includes brands battling for their epic marketing moment. But this year, Rihanna wore the marketing crown with an unconventional promotion of her makeup line, Fenty Beauty.

The brand rose to the charts during Super Bowl’s halftime when Rihanna reapplied makeup. What followed next was historic! We tracked Fenty in Keyhole from Feb 07- Feb 15 and the results spoke for themselves:

-Total number of posts shared: 186.7K

-Total posts shared at peak hour[Feb 12; 7:30 PM EST]: 46,000

-Total impressions: 469.4M

-Sentiment Score: 79

-Earned in media impact value in the first 12 hours: US$5.6 million [Forbes]

All of these for zero dollars! Indeed, Rihanna proved that she is as good at marketing as her singing.

Epic Campaign⛺

A marketing campaign glimpse that’s worth your time:

Tweet Tip ✨

Next time you need help finding a thread topic, refer to these golden ideas shared by Hassan Ahmed.

By Hassan Ahmed

Meme Squad 💪

Fresh stock for meme-loving marketers:

By Girls in Marketing

Lovin’ it? 💛

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