Hello there, ✋
Social media marketers are sweating hard!
While the summer is getting hotter, the actual steaming reason is the number of important dates in May asking for your devoted attention.
And that’s why we are here to give you all the inside scoop. From the big-fat Royal Coronation to the upcoming Cannes Film Festival and other festive celebrations, we bet you won’t run short of content for a while now.
Today, we’ll dissect the Royal rave on social media in this issue of Social Media Keynotes and everything in between so you stay updated to the minute.
Let’s get started! 🏎️
Table of Contents
News Flash⚡
- LinkedIn is testing out generative AI prompts for posts, making creating engaging content for your network easier than ever.
- Twitter is testing a new feature, the “Highlights” tab on profiles showcasing users’ best tweets.
- Facebook is rolling out a new feature encouraging users to mention other accounts or pages in their posts and comments.
Highlight
Value Stack 💰
Here are a few gold nuggets and must-have resources that are bound to make your life easier:
- How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)
- 10 LinkedIn Analytics Tools [Free + Paid] To Measure Your Engagement
- YouTube Analytics Guide 2023: Top Metrics & Tools To Grow Your Channel
Background: Barstool Sports is an NYC-based leading sports media company producing high-quality content to reach 66+ million users monthly. The Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, & other big athletic events rank Barstool Sports as the #1 most influential social media account.
Problem: The Barstool Sports team manually tracked hashtags and keywords related to the industry. The manual process didn’t work out since there were too many variables to track. Even after using some tools, Barstool Sports wasn’t entirely satisfied with their results.
Process: Barstool Sports added more than 50 trackers to monitor their campaigns. They also gauged sentiments around these campaigns to engage better with their audience. They could stay hyper-vigilant and keep a tab on the latest happenings in the sports world using Keyhole.
Result: Besides tracking campaigns, they could also audit their social media accounts growth. They could compare which source stood out for specific promotions. They actively participated and quickly covered small and big events with Keyhole’s real-time trackers.
The Coronation: Royal Buzz 👑
The world witnessed the sensational royal coronation of King Charles III and Queen Camilla on May 6. As per sources, more than 20 million people tuned in to watch King Charles III’s coronation, making it the most-watched TV event in recent history.
Netizens caught up with it and reacted to this royal affair. Creating quite a stir on social media, we decided to track the event closely.
- Total number of posts shared: 4.3M
- Total posts shared at peak hour: 2.15M
- Total impressions: 70B
- Sentiment Score: 66
A must-see marketing campaign 👀
Tweet Tip ✨
By Justin Welsh
Meme Squad 💪
Fresh stock for meme-loving marketers:
Lovin’ it? 💛
Share Social Media Keynotes with your favourite coworkers & friends and let them enjoy these handpicked insights as well. Follow us on social media for more exclusive Keyhole content.