With more than 600 million active users, Twitter provides unparalleled opportunities for brands to:
- engage with their audience,
- track trends, and
- manage their online reputation.
However, only 30% of social marketers feel confident in the platform’s ROI, indicating a need for Twitter monitoring tools that can provide actionable insights and demonstrate value of the platform.
These tools enable marketers to gain real-time insights, monitor brand mentions, and optimize their strategies based on audience engagement.
In this article, we are going to talk about 8 such Twitter monitoring tools that can streamline your Twitter marketing strategies and help you make data driven decisions to enhance your brand’s visibility and effectiveness.
Importance of monitoring your brand on Twitter
Monitoring your brand on Twitter is essential for maintaining a strong online presence and effectively engaging with your audience.
Here are some more reasons why you should start monitoring your brand on Twitter:
1. Real-time engagement
Monitoring your brand on Twitter allows for real-time engagement with your audience. This immediate interaction helps build stronger relationships with customers by addressing their concerns and questions promptly.
2. Reputation management
Monitoring your brand can help manage its reputation by quickly identifying and addressing any negative mentions or misinformation. This proactive approach can prevent small issues from escalating into larger PR crises.
3. Trend identification
By keeping track of brand mentions and hashtags, marketers can identify emerging trends and topics of interest within their industry, such as selling digital products through Twitter. This insight allows brands to stay relevant and adjust their marketing strategies to align with current consumer interests, leading to more effective campaigns.
4. Competitive analysis
Twitter monitoring tools provide valuable data about your competitors, allowing you to analyze their strategies and audience engagement. By understanding what works for your competitors, you can refine your approach to gain a competitive edge in the market.
5. Measuring campaign effectiveness
Monitoring Twitter allows brands to track the performance of their marketing campaigns in real time. This data-driven approach enables marketers to make informed decisions and optimize their strategies for better results, ensuring a higher return on investment for social media efforts.
8 Essential Twitter monitoring tools for marketers
Here is a description of the top 8 Twitter monitoring tools for marketers along with their key features and pricing details. With this, you can make an informed choice about which tool is best suitable for your business needs. Let’s start!
1. Keyhole
Keyhole is a powerful Twitter monitoring tool known for its real-time analytics and hashtag tracking capabilities. It provides detailed insights into brand mentions, engagement metrics, and competitor analysis.
Keyhole’s intuitive dashboard allows marketers to track hashtag performance, sentiment analysis, and the reach of their campaigns, helping them make informed decisions based on actionable data.
Key Features
- Real-Time Analytics: Provides live data on engagement, reach, and impressions related to brand and competitor keywords.
- Hashtag and Keyword Tracking: Tracks the performance of specific hashtags and keywords across Twitter.
- Sentiment Analysis: Analyzes the emotional tone of mentions to assess public perception.
- Influencer Identification: Identifies and analyzes potential influencers for collaboration.
- Customizable Reports: Offers easy-to-export reports in PDF and XLS formats for data-driven decision-making.
Pricing
Custom
2. Hootsuite
Hootsuite is a widely used social media management platform that offers robust features for managing multiple accounts, scheduling posts, and analyzing social media performance across platforms like Twitter. Its comprehensive dashboard allows users to consolidate data from various social channels, providing insights into engagement metrics, audience growth, and campaign effectiveness.
Hootsuite’s social listening capabilities enable marketers to monitor brand mentions and industry trends, making it an essential tool for optimizing social media strategies
Key Features
- Social Media Scheduling: Schedule and publish posts across multiple social media platforms, including Twitter, from a single dashboard.
- Social Listening: Monitor conversations, hashtags, and trends to gain insights into brand sentiment and audience engagement.
- Customizable Streams: Set up personalized streams to track mentions, keywords, and competitor activity in real time.
- Engagement Tools: Respond to tweets and direct messages through a unified social inbox.
- Analytics and Reporting: Access detailed analytics on tweet performance, including engagement rates and hashtag clicks.
Pricing
30-day free trial
- Professional plan – $99 per month, managing up to 10 social profiles.
- Team plan- $249 per month, supports up to 20 social profiles.
3. TweetDeck (X Pro)
TweetDeck, now known as X Pro, is a powerful tool for managing multiple Twitter accounts simultaneously, making it ideal for users who need to monitor various feeds, track interactions, and schedule tweets in real-time. It offers a customizable dashboard that enables users to organize their Twitter activity efficiently, providing a streamlined way to engage with followers and manage content without switching between accounts.
TweetDeck’s real-time analytics provide immediate insights into post performance and audience engagement, helping users stay informed and responsive.
Key Features
- Customizable Columns: Create and manage multiple columns to monitor specific hashtags, keywords, mentions, and lists.
- Multiple Account Management: Easily manage and switch between different Twitter accounts without logging in and out.
- Scheduled Tweets: Plan and schedule tweets to be posted at optimal times to maintain a consistent online presence.
- Real-Time Updates: Receive instant updates and notifications for mentions, direct messages, and other interactions.
- Advanced Search: Use advanced search filters to find specific tweets, trends, and conversations.
Pricing
TweetDeck is entirely free to use, making it an attractive option for individuals and businesses looking for a cost-effective Twitter for beginners solution.
4. Brandwatch
Brandwatch is a social listening and analytics platform that provides deep insights into brand performance and consumer sentiment on Twitter and other social media channels. As an official Twitter partner, Brandwatch offers advanced tools for tracking mentions, analyzing trends, and understanding audience demographics.
Its powerful visualization and data segmentation features allow marketers to gain a comprehensive view of their social media landscape, helping them make informed decisions and optimize their marketing strategies.
Key Features
- Social Listening: Monitors millions of Twitter conversations to provide real-time insights into brand mentions and sentiment.
- Advanced Analytics: Offers detailed analytics on Twitter performance, allowing users to track engagement metrics, audience demographics, and competitor comparisons.
- Customizable Dashboards: Create custom reports and dashboards to visualize data and share insights with your team.
- Competitive Analysis: Track competitor activity and strategies to keep an eye on what they are doing that you are missing out.
Pricing
Plans starts from $800 per month
5. Sprout Social
Sprout Social is a social media management platform that offers a range of tools to help businesses manage their Twitter presence effectively. With Sprout Social, users can monitor mentions, replies, and direct messages, while its advanced analytics provide insights into engagement metrics and campaign performance.
The platform’s Smart Inbox consolidates messages from all social profiles into a single stream, making it easy to engage with followers and maintain a consistent brand presence across platforms
Key Features
- Advanced Analytics: Access deep insights into Twitter performance with metrics such as engagement rates, demographic breakdowns, and hashtag tracking.
- Social Listening: Monitor conversations and mentions in real-time to understand brand sentiment and identify emerging trends.
- Unified Inbox: Manage interactions across multiple Twitter accounts through a single, streamlined inbox.
- Custom Reports: Create presentation-ready reports with customizable branding to communicate social media performance to stakeholders.
Pricing
Free trial available
- Standard plan – $249 per month and includes five social accounts.
- Professional plan – $399 per month and adds features like competitive analysis and custom workflows.
- Advanced plan – $499 per month and includes tools such as chatbots and automated link tracking.
- Enterprise plan – Custom pricing and features tailored to specific business requirements.
6. Mention
Mention is a real-time monitoring tool that helps track brand mentions across Twitter and other social media platforms. It provides detailed analytics on audience perception and the impact of social media campaigns.
The tool’s sentiment analysis feature helps businesses assess the emotional tone of mentions, which can guide how they engage with their audience and manage their brand’s image
Key Features
- Real-Time Monitoring: Track brand mentions, keywords, and hashtags in real time to stay updated on all relevant conversations.
- Sentiment Analysis: Analyze the sentiment behind mentions to understand public perception and adjust your strategies accordingly.
- Custom Alerts: Set up alerts for specific keywords and receive notifications whenever they are mentioned online.
Pricing
Free trial available
The paid plan starts at $49 per month and includes two alerts and up to 5,000 mentions.
7. Agorapulse
Agorapulse is a social media management tool that provides users with an intuitive interface for managing all interactions across multiple social media platforms, including Twitter. With Agorapulse, you can monitor brand mentions, analyze audience engagement, and streamline communication efforts, making it an ideal choice for businesses aiming to enhance their social media presence.
Key Features
- Unified Social Inbox: Manage messages and mentions from Twitter in a single inbox.
- Social Listening: Track keywords, hashtags, and brand mentions to gain insights into trends and public sentiment.
- Publishing and Scheduling: Use a visual calendar to plan and schedule posts across Twitter and other platforms.
- Advanced Reporting: Access detailed analytics on social media performance, including metrics on engagement, reach, and audience demographics.
Pricing
Free trial
- Standard plan – $69 per month
- Professional plan– $99 per month
8. Talkwalker
Talkwalker is an advanced social media analytics platform that provides real-time monitoring and sentiment analysis across Twitter and other platforms. It is designed to help brands track conversations, identify trends, and manage potential PR crises. Talkwalker offers comprehensive analytics and AI-driven insights, making it a preferred choice for enterprises seeking to leverage data for strategic decision-making.
Key Features
- Real-Time Monitoring: Track brand mentions and hashtags on Twitter to get insights into audience engagement and sentiment.
- Sentiment Analysis: Utilize AI to understand the emotional tone of mentions.
- Trend Analysis: Identify emerging trends and viral content on Twitter. .
- Crisis Management: Receive instant alerts for potential PR issues.
Pricing
Free trial. Basic plan starts at $9,600 per year, offering access to 10,000 monthly results.
Final Words
As Twitter continues to evolve, it is crucial for you to stay attuned to emerging trends, such as the rise of Twitter Spaces, increased video content, and advanced AI-driven analytics.
These trends offer exciting opportunities for brands to engage with their audience in new ways. Monitoring tools play a crucial role in navigating these changes by providing real-time insights, tracking sentiment, and identifying trending topics.
By leveraging the capabilities of tools like Keyhole, which excels in real-time analytics and hashtag tracking, you can stay ahead of the competition and adapt your strategies to the dynamic social media world.
So, what are you waiting for? Start exploring Keyhole today.
Author Bio
Vaibhav as a content marketing specialist holds experience of 2+ years with key holding on content strategy, collaborations, content distribution, etc. In addition to this, he helps various SaaS websites to acquire high-authority backlinks.
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Ultimate Twitter Marketing Guide With Tips & Strategies
Frequently Asked Questions
1. Which tool can be used to monitor the chatter around your brand on Twitter?
Keyhole is an effective tool for monitoring brand mentions and tracking hashtags on Twitter in real-time, providing actionable insights and analytics to help manage your online presence.
2. Is Twitter analytics still available?
Yes, Twitter Analytics is available and provides detailed insights into your tweet performance, engagement metrics, and audience demographics to help optimize your marketing strategies.
3. Why is Twitter used as an effective marketing tool?
Twitter is an effective marketing tool due to its ability to reach a large audience quickly, engage users in real-time conversations, and provide insights into trends and consumer sentiment
