The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Updated on January 11, 2021.

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics tools are your best bet to get your brand discovered

How? And which tool should you choose?

There are many great social media analytics tools out there, which means that finding the right one for your needs can get tricky.

To make things easier for you, this list will help in comparing the tools. We narrowed down our search to the top 15 Instagram analytics tools, including features and pricing.

But first things first, let’s dive into what are the Instagram metrics that may influence your decision. Then, you can choose the best tool for your brand.

Key Metrics to Measure

1. Keyhole
2. SocialFox
3. Brandwatch
4. Hootsuite
5. Iconosquare
6. Pixlee
8. Quintly
9. Rival IQ
10. Social Bakers
11. Sproutsocial
12. Squarelovin
13. Synthesio
14. Unmetric
15. Union Metric

Key Metrics in Instagram Marketing

Besides pricing and features, make sure that you choose an Instagram analytics tool that measures the metrics you need to reach your goals.

Here are basic explanations of some of the most important metrics to measure:

Related Topic: Reach vs Impressions: What’s the difference and why is it important?

A. Profile Analytics

These key metrics are available in most Instagram analytics tools. They will help you measure your performance over time, and unveil strategic insights to improve.

keyhole - instagram analytics - measuring follower growth

Follower Growth: The increase in an account’s follower number after deducting unfollower numbers.

Engagement Rate: The total amount of likes, comments and reshares that posts receive, divided by the total number of posts. This rate is restricted to given time periods.

Optimal Post Time: The best time to post depending on which times the highest engagements happened in the past.

keyhole - Optimal post time Instagram analytics

Optimal Post Filters: The ideal filters to use, typically based on which ones generated the highest engagement rate.

Optimal Hashtags: The best hashtags – as well as number of hashtags – to use depending on which ones got the highest engagement rates before.

Optimal number of hashtags instagram analytics

B. Audience Analytics

These key metrics will give you important information about your audience and how to best engage it.

Sentiment analysis Instagram Analytics

Top Followers: An account’s most followed and engaging followers.

Follower Age: Age ranges an account’s followers fall into.

Follower Gender: Gender ratio an account’s followers make up.

Follower Interests: Interests — ranging from sports to business — an account’s followers have.

Follower Location: The geographic locations an account’s followers have listed in their profiles. Depending on the Instagram analytics tool, tracked locations can range from country to city-level.

C. Hashtag and Keyword Analytics

These analytics are really important to get your brand and products discovered on the platform. If discoverability is your primary goal, make sure you follow these Instagram SEO tips.

keyhole dashboard - instagram tools

Activity Volume: Number of posts, over a given time period, made with a tracked hashtag or keyword.

Impressions: The number of times a post is displayed to users. Keep in mind that a user can see a post more than once, resulting in multiple impressions from a single user/

Reach: Unique people who received impressions of a post.

Engagement: The volume of likes and comments a post containing a tracked hashtag or keyword has earned.

Top Users: The Instagrammers who generate the highest reach, impression and engagement numbers per post using a tracked hashtag or keyword.

User Demographics: The gender, location, device use and other characteristics of users posting with a tracked hashtag or keyword.

Related Topic: 7 Important Instagram Analytics You Should Know.

Top 15 Instagram Analytics Tools

As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. Let us know what you think in the comments below.

1. Keyhole

Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your instagram marketing for better results.

For instance, you can see when your users are most active to improve your efforts for increased engagement.

Neil Patel describes the tool this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.” There are other great features it possesses as well.

For one, monitoring sentiments around your brand to oversee your overall brand health, as well as track web mentions.

Keyhole will also identify the influencers sharing Instagram posts with certain keywords or hashtags. This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

keyhole dashboard - instagram tools

Price: Starts at $44 USD per month. Try it for free with for 7 days.

2. SocialFox

SocialFox will simplify Instagram analytics for you.

This tool shows real-time Instagram analytics, allowing you to reflect on marketing results instantly with actionable insights.

Instagram Analytics Tools and Metrics = SocialFox

It provides a visual representation of your competitive analysis. And overall, it is a great tool to dive deeper into audience insights.

Price: Starting at $19 USD per month

3. Brandwatch

Brandwatch provides you with data regarding conversations about your brand, competitors and industry.

This tool searches the entire internet for reviews, comments and articles around your business. Particularly on Instagram, you can gauge how you stack up against your competitors in terms of the volume of mentions you’re getting compared to theirs.

Brandwatch allows you to receive email alerts about critical Instagram conversations. So, you can quickly spring into action when needed.

Price: Contact Brandwatch to discuss a unique plan.

4. Hootsuite

Besides helping you publish Instagram content directly, Hootsuite also lets you see critical analytics about your audience on Instagram.

Instagram Analytics Tools and Metrics - Hootsuite

Like similar Instagram analytics tools, Hootsuite helps you keep track of your customers, competitors and brand performance. Also, it provides visual reports of what’s working for your business and what’s not.

Price: Starts at $29 USD per month.

5. Iconosquare

This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.


Iconosquare shows you where your Instagram users come from and what languages they use. Pretty much like most of the other Instagram analytics tools, it tells you what works and what doesn’t for your Instagram audience.

A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics.

Price: Starts at $29 per month.

6. Pixlee

Pixlee is a platform that allows you to collect, curate, and share user generated content from happy customers and influencers.

The Instagram analytics feature displays an overall report on your social profiles. Specifically, it shows information on profile analytics posts as well as website views.

Instagram Analytics tools: Pixlee

Also, it allows you to build and export customized reports for more detailed insights.

Price: Contact Pixlee to request a demo.


As shown in the image below, provides you with metrics like most of the other Instagram analytics tools mentioned in this list offer.

The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram. This includes, the best performing content types, the most engaging photo filters and even the best times to post. tracks how much Instagram traffic is sent to your website and the engagement levels your stories get. Moreover, the platform allows you to export your data in a visually appealing format to keep stakeholders informed about your Instagram marketing performance.

Price: $99 to $399 USD per year per social profile

8. Quintly

Quintly offers you an Instagram analytics feature that helps you measure the follower growth of your account and that of your competitors. This can tell you how many unique consumers are finding your brand on the platform, compared to your competitors.


The software also comes with an Instagram content analysis feature, where you can see which content types perform best so you can always replicate success.

Price: from €300 Euros per month.

9. Rival IQ

With Rival IQ, you can run your Instagram competitive analysis in minutes.

You’ll be able to see the speed at which your competitors are gaining followers, how often they post, what their engagement rates look like, and their most engaging Instagram content.

Additionally, RivalIQ alerts you when a main competitor starts spending ad money on a post. This feature tells you what content performs great for your fellow industry players.

Price: $199 — $499 USD per month.

10. Socialbakers

Socialbakers helps you monitor and listen to conversations and topics that your audience cares about. This lets you know which content to create and how best to engage your audience to spike the right actions from them.


Like many other Instagram analytics tools mentioned here, this tool helps you identify sentiments around the posts on your searched keywords, hashtags or accounts. Also, you’ll be able to categorize posts by sentiments. So, you will always understand where to look and how to respond.

Price: Starts at $400 per month – custom pricing.

11. Sprout Social

Sprout Social is an Instagram analytics tool that gives you quality insights about your market and audience.

instagram analytics tools: sprout social

This tool lets you compare follower and engagement stats between brands on Instagram. It also gives you unlimited reports and data about specific posts, hashtags, keywords, audience and competitors.

All l this information will help you create and execute Instagram marketing strategies that really move the needle for your business.

Price: $99 — $249 USD per month.

12. Squarelovin

Squarelovin is another great Instagram analytics tools and visual content software.

Instagram Analytics: Squarelovin

The tool lets you track and compare engagement rates, follower numbers and content performance. Also, you can see the dates and times when your users respond the most with likes and/or comments.

Price: Free for a single account with post and €14.90 per month for a business account.

13. Synthesio

This tool provides you with social listening and audience insights.


Synthesio has a robust metadata about the content, author, and tone of mentions in its social listening platform, which can easily be filtered. This means that it provides an intelligent platform that analyzes conversations and figures out the sentiments around them.

On top of that, the tool supports 50+ languages and allows you to perform thorough competitive analysis research.

Price: Contact Synthesio to discuss a unique plan.

14. Unmetric

Much like all the Instagram analytics tools featured in this piece, Unmetric provides you with critical data about your Instagram market.


Also, it shows you which content performs best in your space, and discovers branded content almost as soon as they hit Instagram.

In addition, Unmetric helps you benchmark all your data against that of your competitors so you can measure your efforts on Instagram.

Price: Three plans available at the following price points: Free, $300 and $1000 USD per month.

15. Union Metrics

Union Metrics provides you with real-time insights from major social networks including Instagram.

Instagram analytics tools: union metrics

This tool provides similar analytics to most other Instagram analytics tools. These include impressions, reach, best performing content, new ideas for content and more.

Price: $49 — $199 USD per month.

The Final Verdict on Instagram Analytics Tools

Finally, it’s important that you pick the tool that not only suits your wallet but also tracks the metrics you need. So, try the tools out before deciding to pay for any of them and make a well-informed decision.

Moreover, when you try them, consider the following:

  • Which metrics are most important in your Instagram marketing strategy?
  • What do you need to report to your team, client, management or stakeholders?
  • Does the ROI of the tool make sense?

Best of luck in your search. As always, if you need an intuitive and comprehensive suite of social media analytics to step up your social media marketing and crush your goals. We are here to help.

Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. We give you convenient analytics to feel confident and competent in your marketing decisions. Start your free trial today and get the metrics you need.

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