You need social media monitoring tools for three main reasons:
- To get quality audience data.
- To take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI.
- To save time, as all your social media analytics are available to you in one platform.
But it begs the question: which social media monitoring tool is the best for your brand?
It can be tough to pick one — with so many enticing promises from each solution.
Related topic: Top 25 Social Media Analytics Tools: The Definitive Guide
What you need is a resource that provides you with quality insights about each tool.
Well, look no further; here’s a guide showing you the top 25 social media monitoring tools that are worth considering:
6. Google Alert
15. Social Mention
20. Sprout Social
25. Union Metrics
Keyhole’s analytics are used by brands like Google, Alibaba, L’Oreal, H&M and Mashable.
Keyhole’s social dashboard feature gives you an instant rundown of what your brand’s health looks like; you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks.
If you’re looking for a tool that gives you insight into what’s going on in your customers’ minds, Keyhole is the tool you need.
It provides you with the following key features:
- 24/7 monitoring of the performance of keywords, URLs, topics, hashtags, @mentions and more around your brand, audience, and industry.
- Access to the best and most relevant influencers for your brand and exclusive information about their engagement rates, reach, etc.
- A stunning, in-depth visual representation of your brand’s social performance.
- Broad, historical, and deep real-time views of global conversations, topics, and influencers driving your market – all in the same spot.
- A social analytics platform to monitor sentiments around your brand and oversee your overall brand health.
Even more, Keyhole gives you access to historical data about your brand or campaign’s performance on Facebook, Instagram, Twitter and YouTube.
Plus, in-depth competitor benchmarking and insights are available in all plans. Keyhole helps you easily compare your brand accounts and campaigns against that major competitors.
Plus, you can also track mentions of any brand or keyword across news, blogs and forums.
Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
Price: Starts at $179 USD per month. View pricing here.
BrandWatch helps you dig out relevant data from blogs, forums, and even social and news/review sites. Basically, this tool tells you what your customers are thinking.
You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with that of several competitors, find out what topics your audience are mostly interested in, observe the sentiments about your brand, and see your audience demographics.
It also provides a data visualization tool that lets you bring your data to life; your data can be represented in the form of graphs that make hard stats and numbers easily understandable for every team member.
Price: Varies based on mentions per month and historical data access.
Want to know what’s drawing your audience’s attention? Then you need Buzzsumo.
This tool shows you which content is getting the most shares for specific topics. Knowing this allows you to determine what your users prefer to see in your industry.
Price: $79 – $499 USD per month.
Glean.info gets you audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites.
Similar to Keyhole and BrandWatch, this tool also lets you see your share of voice on social — the percent of your brand’s mentions against that of your competitor’s.
Here’s what’s even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site.
They monitor all new posts on 2000 fake news sites and alert you when your brand gets mentioned; this helps you handle bad press before things get out of hand.
Price: Varies based on your needs.
Digimind provides a beautiful visual representation of your brand’s social performance.
For example, here’s an image showing American Airlines’ trend on social in seven days.
This tool also allows you to monitor your own social media posts and run competitive analysis — checking how your brand and/or product stacks up against industry rivals. You’re also able to access your data via Digimind’s mobile app.
Price: Get in touch with Digimind for pricing.
6. Google Alerts
Google Alerts is super useful for you if you’re looking for a basic monitoring solution.
It scans through the web and tells you when your brand or product gets mentioned. You can choose which sources you want to be receiving alerts for — whether blogs, news sites or forums —and the languages you want to get alerts for.
Hootsuite isn’t just a social media management software; this tool also provides social insights by monitoring relevant conversations on social media.
It helps you measure the impact of your social media campaigns by separating conversions from your paid and owned media. It also gives you the option to choose what to monitor by filtering out conversations by keyword, language and location.
Price: Free — custom pricing per month.
Falcon.io is another great tool that helps you monitor your brand’s impact on social.
This platform is for social media marketer that helps them with social listening, customer engagement, content marketing and audience management. It’s social listening feature will help you can monitor influencer and directly engage with them, monitor your brands and stay on top of your trends
Falcon.io supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter.
Price: Falcon.io offers three service packages: starter, pro and premium. Please contact the vendor for more detail.
From tracking brand mentions to monitoring campaigns in real time, Meltwater shows you critical conversations about your brand on social media.
This tool uses AI to help you listen to relevant social media conversations and make intelligent marketing decisions. Meltwater also runs your social media management; you can schedule posts to publish later.
Price: Contact Meltwater for pricing.
Sprinklr is not just a powerful social media management tool. It also provides a social listening feature that helps you gain broad, historical and deep real-time views of global conversations, topics, and influencers driving your market – all in the same spot.
Like many other similar tools, this software helps you benchmark your social media performance against that of your rivals. Even more, they also help you track likely crisis before they arise so you are able to make informed decisions.
Price: Contact Sprinklr to discuss a unique plan.
As the name implies, Mention helps you track conversations where your brand, product, industry, campaign and customers are mentioned online.
This keeps you abreast of important conversations around your business so you’re able to join in on these conversations when it matters the most.
It also lets you filter the conversations you want to monitor by language, source and date, and refine your alerts by adding or removing certain keywords.
Price: $29 per month — custom plans.
NetBase provides many customer experience features, of which social media monitoring is one.
This software uses a natural processing language engine to generate an accurate understanding of human language (customer data) at scale across 199 languages.
In NetBase’s own words: “You will gain deep understanding of customer preferences, passions, and behaviors to drive your customer experience initiatives and make smarter, faster business decisions.”
Price: Contact NetBase to discuss a unique plan.
From social media publishing to monitoring, Nuvi takes care of it all for you.
You can monitor more than just hashtags. This tool helps you monitor keywords, URLs, topics, social media handles and more.
Nuvi also gets you audience data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, Stack Overflow and an ever-updating list of 3 million+ blogs and RSS feeds.
Price: Contact Nuvi to discuss a unique plan.
Much like Buzzsumo, SharedCount tracks popular content in your industry. Just add a URL in the tool and it will show you how many shares the content has gotten so far.
You can also analyze URLs in bulk and export them as CSV files.
Price: Free — $450 USD per month.
15. Social Mention
Social Mention is a real-time social media analytics tool.
It collects and compiles user-generated content (UGC) from the web into a single platform. Let’s say we want to see the audience data around the #ArtificialIntelligence hashtag; Social Mention provides you with data-rich information about what’s going on around your query as seen in the image below.
It shows the ratio of positive to negative sentiments, the percent of reach, and the strength of your searched term on social media. It also shows the passion around your query; that is the likelihood that users will keep talking about your query repeatedly.
If you don’t already know, IFTTT stands for If This Then That.
It is an automation used to set up a simple set of conditional events, you know, if this (happens) then that (should follow).
You can setup this tool to alert you when your product, brand, competitor or any keyword at all is mentioned on certain industry RSS feeds.
Talkwalker provides a social analytics platform to monitor sentiments around your brand and oversee your overall brand health.
It also helps you spot out the best influencers for your brand and shows you their engagement rates, reach, etc.
This lets you understand the best influencers for your specific brand or product. This tool also gives you a 3600 view of your owned and earned social media content, including your brand, product or competitor mentions offline. All these help you account for what exactly comms bring to the table at your organization.
Price: $8,400 per year — enterprise pricing.
Awario crawls 13 billion pages everyday to get important data about your audience.
It has a social media customer support service that lets you be there right when your customers need your help.
This tool also provides an intelligent alert system that tells you when an important conversation is gaining popularity. This helps you prioritize customer support requests based on the impact they can have on your business.
Price: $29 — $299 USD per month.
ZoomSphere analyzes major social networks — Facebook, Instagram, Twitter, YouTube and LinkedIn — and provides you with over 150 different metrics.
This tool also provides you with competitor analysis so you can see how you rank compared to your competitors.
It also lets you set up your social media content calendar.
You can collaborate with your team on this tool and set when and where to publish your social media posts.
Price: A monthly fee of €400.
20. Sprout Social
Sprout Social provides a comprehensive tool for social media monitoring.
Their social dashboard feature gives you an instant rundown of what your brand’s health looks like — so you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks.
This tool also lets you into the minds of your prospects by showing you the keywords and hashtags they mostly associate your brand or product keywords with. Even more, it allows you to monitor sentiments and set up alerts for when critical conversations start getting popular on social media.
Price: $99 — $249 USD per month.
21. Followerwonk (Twitter)
FollowerWonk provides you with detailed audience data on Twitter.
You can find out anything with this tool: from who your followers are, where they’re located and the times they mostly tweet to the relevant influencers on Twitter that catch their attention.
Their most used feature is Twitter bio search. The Twitter profiles are all valid, current and refreshed every 30 days.
Anything else? Yes, this tool also provides amazing visualizations of your social graph to benchmark your Twitter results with others in the market.
Price: Free — $79 USD per month.
22. Iconosquare (Instagram and Facebook)
Iconosquare provides you with Instagram and Facebook audience analytics — so you get to know your audience on these platforms on a much deeper level.
This tool also helps you plan and moderate conversations across your Instagram and Facebook accounts. You also get to schedule and publish content automatically without having to babysit your content promotion all the time.
Price: 29€/mo — 59€/mo.
23. Audiense Connect (Twitter)
This is a tool from Audiense that provides you with detailed information about your Twitter audience.
From creating your own custom Twitter DM chatbots to tracking your performance on the platform, Audiense Connect does a great job helping you understand your customers so you can give them the content they really want.
Price: $31.25 — $758 USD per month.
24. Tailwind (Pinterest and Instagram)
With Tailwind, you can discover content ideas, schedule posts, monitor conversations, amplify your reach, and analyze your performance on Pinterest and Instagram.
You can also automatically optimize your posts to publish when your audience is most active on Pinterest and Instagram. More importantly, this tool provides rich analytics that help you monitor conversations and analyze your performance on Pinterest and Instagram.
Price: $9.99 USD per month — custom pricing.
25. Union Metrics (Twitter)
With Union Metrics twitter snapshot, you can measure the potential reach and impression to see how something spread.
Used by over 300,000 marketers, the software helps you monitor posts about your product, brand or industry in real time so you’re getting the full gist of relevant stories as they unfold.
Price: $23 — $159 USD per month.
The Final Verdict
Most marketers will go insane looking at the social analytics on each social network; it would be extra stressful when you’re trying to go from Instagram to Twitter to Facebook, etc looking at audience insights.
Your best bet is to pick a good social monitoring platform that suits your marketing needs; you have this list at your disposal all the time, so make proper use of it.
[Updated in August 2019, for a brand new Social Media Monitoring Tools comparison]