It’s that time of the day when you keep switching sides and get frustrated. You quickly pick up your phone, only to find a relatable TikTok that mirrors your current situation. You feel you are not alone in this everyday struggle. Needless to say, social media is adapting faster in addressing once-taboo topics like mental … Read more
Everybody knows the power of social media influence. For the past decade people have monetized their social media visibility, with businesses leveraging their social media presence to boost customer awareness and sales. However businesses choose to use social media, there’s one problem that affects everyone; managing multiple social media accounts can be challenging. Meta Business … Read more
We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media … Read more
Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more
When was the last time you bought something new online without checking the reviews first? We’ll take a guess and say that you probably don’t even remember. Whether ordering dinner, booking a hotel, or buying a new gadget, those stars and comments often seal the deal—or send you searching for another option. It’s not an … Read more
Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more
The metaverse might seem like a new concept, but did you know the term first appeared in 1992? Coined by Neal Stephenson in his science fiction novel Snow Crash, the word refers to a virtual space where humans interact with each other via avatars—a metaphor for the real world. Nowadays, the word metaverse refers to … Read more
The days when a simple social media strategy could set you apart from the competition are long gone. Today, especially on Twitter (aka X), the game has changed. To stay ahead, you need to put in much more effort into precise and thorough competitor analytics. The last thing you want is to manually slog through … Read more
If you enjoy creating content and are considering how you can leverage it to be an additional income stream, you are in the right place. TikTok, with a 10.4 billion user base and innovative features, offers countless opportunities for creators like you to turn your passion into profit. Whether you’re just starting out or looking … Read more