Imagine you’re scrolling through Instagram, admiring the stunning posts and reels, and suddenly you come across a profile that blows your mind! The content is exceptional, the witty captions, and the engagement is through the roof! You immediately hit the follow button and eagerly wait for their next post.
What if you could be that Instagram account that people can’t resist following? Yes, you heard it right! Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding.
But with so much content floating around, standing out can take time and effort.
Don’t worry, though! We’ve got you covered.
Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. However, in a sea of endless content, standing out can be a challenging task.
In this blog post, we’ll share 11 best practices that will help you get more Instagram followers. So, sit back, grab your poison, and let’s dive into the world of Instagram growth!
Why do brands run after getting more Instagram followers?
Why is having a massive Instagram following so crucial for brands? Let us give you the scoop!
Buckle up and get ready because a massive Instagram following could be the key to unlocking your brand’s true potential. Here are a few reasons why a huge Instagram following is so important for businesses.
1. Increased visibility and reach
With a large following, your brand’s posts are more likely to appear in people’s feeds, allowing you to reach a wider audience. This can lead to a significant boost in brand awareness and, ultimately, more sales.
2. Trust and credibility
A large Instagram following can help build your brand’s credibility, making people more likely to trust and choose your brand over competitors. This can help build brand loyalty and establish your brand as a leading competitor in your industry.
3. Collaborations and partnerships
Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. These partnerships help increase your brand’s reach and impact while building relationships with other businesses and influencers.
4. Valuable insights and feedback
By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience. This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram.
In today’s fast-paced digital world, having a massive Instagram following is more important than ever for businesses.
So why take the first step and start growing your following today?
With the right strategies and dedication, you could be well on your way to Instagram stardom and building a brand that stands out.
Top 11 best practices to grow your Instagram followers for businesses
Have you been struggling to grow your business’s Instagram account? Do you feel like you’re putting in all the effort but need to see the desired results? Fear not; we have some amazing tips to help you take your Instagram game to the next level!
1. Include Instagram reels in your content
Instagram Reels are a game-changer when it comes to increasing your reach and engagement. Don’t shy away from experimenting with different formats, styles, and layouts to find what works best for you!
These short, attention-grabbing videos are the perfect way to showcase your brand’s personality and creativity.
Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events.
They also use reels to feature user-generated content from their customers, which helps build a sense of community and engagement on their platform.
2. Embed Instagram feed on the website
Use social media aggregator platforms to add an Instagram feed embed on the website by seamlessly collecting, curating, and customizing your Instagram widget without any coding requirements. You can add exciting gamification elements to your widget and make your website more engaging.
To grow your Instagram followers, it is important that more people get to know about your social media existence, and for that, you can choose to add an Instagram feed embed on website that helps you in reaching the audience that visits your website.
Or it might also happen that people who are aware of your website, might not be aware of your Instagram profile. With a profile on your website, they can get to know about your Instagram presence. Also, people will know about your actual Instagram profile.
When your visitors see your brand-related Instagram content on the website, they engage more and feel connected because of the social proof they see.
If they like what they see, they end up following your account directly from the website, leading up to an increased follower count, making it a win-win situation.
Nike’s feed on their website features photos and videos of athletes wearing their products, as well as inspirational quotes and messages that align with their brand values.
By displaying this content on their website, Nike is able to create a more dynamic and interactive experience for their customers, while also promoting their products and brand message.
3. Cross-publish your content
Cross-publishing your content is a fantastic way to reach a wider audience. Use your very own social media tool Keyhole to schedule unlimited posts on multiple social media platforms.
This drives traffic to your Instagram profile and helps create a cohesive brand presence across all your digital platforms. A prominent social media handle MadOverMarketing, is the best example of cross-publishing. They are most active on Twitter and Instagram.
They have been using this technique for the longest time, where they post short funny yet impactful tweets and share their screenshots on Instagram.
Not only this, they also share users’ tweets on their instagram handle for more engagement.
4. Post user-generated content
User-generated content is another powerful tool in your Instagram arsenal. Encourage your followers to share their views, opinions, and experiences with your brand by reposting their content on your feed or stories. This increases engagement and helps build trust and credibility with your audience.
Brands like GoPro extensively use UGC to promote their product. They encourage users to share photos and videos people clicked using their products and post them using their #GoPro. This gets them immense traffic and helps them attract more users.
This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content.
5. Use potential hashtags
Now, let’s talk about hashtags campaigns. Don’t just use any hashtag; research and use the ones that have the potential to reach your target audience. Use a mix of creative, unique, popular, and niche hashtags to maximize your reach and visibility.
You can use platforms like Keyhole to track relevant hashtags and keep an eye on the current trends of how the social media market is working.
Coca-Cola ran a hashtag campaign #ShareACoke where they asked users to share their coke with their loved ones, family, or friends. This helped them engage with their customers on a personal level and improved their gross sales for the year.
6. Make a 20:80 ratio while posting content
A 20:80 ratio while posting content means that 20% of your posts should be promotional, while the remaining 80% should be educational, entertaining, or informative. This part of social media strategy helps keep your followers engaged and interested in your content.
7. Collab with creators & influencers
Collaborating with creators and influencers is a great way to tap into their audience and gain new followers. Reach out to relevant creators and offer to collaborate on content that aligns with your brand values and messaging.
Glossier has collaborated with beauty influencers like Emily Weiss, founder of Glossier, and skincare experts like Hyram Yarbro to promote their products on social media. These collaborations often involve sponsored posts, product reviews, and giveaways, which help drive traffic and sales to Glossier’s website and social media channels.
8. Run contests and giveaways
Running contests and giveaways is an excellent way to increase engagement and followers. Encourage your followers to tag their friends, share your posts, or create user-generated content to enter the contest.
Airbnb frequently runs UGC contests on Instagram to encourage its customers to share their travel experiences while using Airbnb. They typically ask their followers to post photos of their Airbnb stays, experiences, or adventures using a specific hashtag and tagging Airbnb’s official Instagram account.
Airbnb then uses the UGC entries to create promotional content for its Instagram page, website, and other marketing materials. This approach helps showcase real-life examples of travelers using Airbnb and encourages potential customers to book with it for their travel experiences.
9. Optimize your Instagram profile
Optimizing your Instagram profile is key to attracting new followers. Use a clear and recognizable profile picture, write an engaging bio that showcases your brand’s personality, and add a call to action that encourages people to follow you.
H&M is a global fashion retailer that uses their Instagram profile to showcase their latest collections, promote their sustainability initiatives, and engage with their audience. They optimize their profile by including a clear and concise bio that describes their brand, using a recognizable profile picture, and using their brand name as their username.
10. Make the most of Instagram ads
It’s time to make the most of Instagram ads to target your ideal audience and increase brand visibility. Use visually appealing graphics or videos and a clear call to action to drive conversions.
Parachute Home is a mattress and bedding company that uses Instagram ads to promote their products, build brand awareness, and drive sales. They make the most of Instagram ads by using high-quality user-generated content, engaging ad copy, and targeted messaging to reach their ideal customers.
11. Simply ask your followers
Last but not least, simply ask for followers! Encourage your followers to share your content, tag their friends, or leave a comment asking them to follow your profile.
Starbucks often runs seasonal campaigns that encourage their customers to share photos of their holiday-themed drinks or cups on Instagram. They may also repost user-generated content on their own Instagram page, which can help to amplify the reach of their brand and build a sense of community around their products.
So, there you have it, our top 11 tips to grow your Instagram followers for businesses. Incorporate these into your Instagram strategy, and watch your follower count soar!
Bottom Line
Having a massive following on Instagram can be a game-changer for businesses. It can increase your brand’s visibility, build trust and credibility with your audience, open up exciting new collaborations and partnerships, and provide valuable insights and feedback.
However, growing your Instagram following takes time, effort, and dedication. It requires you to consistently create high-quality content, engage with your audience, and stay up to date with the latest trends and strategies.
With the right tools like Keyhole, you can build a following that drives business success and connects you with your audience on a deeper level. So go out there, get creative, and start growing your Instagram following today!
Frequently Asked Questions
1. How do I boost Instagram followers for my business?
Here are some tips and advice to help you get started:
1. Post high-quality content.
2. Use a branded hashtag.
3. Engage with your desired audience regularly.
4. Start collaborating with influencers.
5. Optimize your account and invest in Instagram ads.
2. Should I engage with my competitor's followers?
While it may seem counterintuitive, engaging with your competitor’s followers with caution can turn out to be a smart strategy to attract new followers. You can start by adding value to their conversations while engaging in a respectful manner.
3. How to select the content types for my audience?
First, understand their interests, research their requirements, and identify their preferences and pain points. Tailor your content accordingly, keep a track of engagement rates to measure the success of your content, and adjust new content as needed.
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