The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?
This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.
How can you do this? By making sure you curate an amazing experience before, during and after the chat. Most importantly, you’ll want to tell a good story and not just bombard your guests with information.
This perspective yields two immediate benefits:
1) It allows your Twitter chat to be relevant to your desired audience
2) It will encourage people to return to your chat and share it with others.
In this post, I’ll teach you 4 things:
Keeping in mind all of those elements, here are the top things you’ll need to flesh out your story:
Components to focus on
- How to purpose your chat to create a community around your brand
- How to choose topics that drive engagement and sales
- Best practice for choosing guests and where to find them
- How to boost chat engagement by focusing on your attendees
Keeping in mind all of those elements, here are the top things you’ll need to flesh out your story:
Components to focus on
1. Purpose of Your Chat
The objective of any great Twitter chat is to create a community around your brand. A community needs many different types of people involved for it to thrive. This is not a time to make a sale, rather it’s a time to be of service to anyone that comes in contact with your brand during the chat. Use this experience as an opportunity to help others. There will be plenty of time later to make a sale , for now, make a connection. What do you want the purpose of your chat to be? Finding new customers? Improving your current customer experience? Teaching customers how to utilize your product or service? Setting the intention of your chat with your purpose will make it easier to select a topic.2. Topic/Theme of the story (be specific, dig deep, use of hashtag that is simple)
The topic or theme of the story must be made clear. Instead of making the chat about a broad topic, use it to hone in on a specific aspect of your niche. For example, if your company creates courses to help first time homebuyers, you can select a certain aspect of that journey to discuss during your chat such as “getting financial paperwork in order” or “how to purchase homeowner’s insurance.” Your chat should indirectly allow your audience to dig deeper into your company’s mission and values. A quick way to pick your topic:- List out your business goals and divide them into categories.
- Line those categories up with the needs of your audience. Where do you see alignment?
- Make the connection and pick a topic.
3. Guests/Characters
The most important part of your story, are your characters – in this case, your guests. When creating a dinner party, you want to make sure there is a good mix of personalities and backgrounds to ensure that the conversation is robust and dynamic. The same goes for your Twitter chat. A good rule of thumb is no more than four primary guests, who will share their insight. The number of followers of each guest helps your numbers but you want to ensure that the guests mix well as individuals and as a unit. Allow each guest to reflect a different aspect of your brand to keep the conversation interesting. To find the right guest, search your current Twitter landscape and ask yourself these three questions:- Who are you following within your industry that you engage with on a regular basis?
- Who does your audience follow and why?
- Who does your audience share and engage with the most?
