“Trending” refers to the phenomenon on social media and digital platforms where specific content gains rapid attention and becomes popular within a short period.
When a topic, hashtag, or piece of content is labeled as “trending,” it signifies that it’s currently being discussed, shared, or engaged with at a higher rate than other content.
On social media platforms, the term “trending” is used to highlight content that is gaining traction. Platforms employ complex algorithms to determine what’s trending, considering factors like the velocity of shares, user engagement (likes, comments, retweets), and the freshness of the content.
When users see a “trending” label, it indicates that the content is currently popular and resonates with a large audience on that platform.
For brands, influencers, and content creators, having content that is trending can be a game-changer. Trending content enjoys increased visibility, potentially reaching audiences beyond a brand’s or individual’s followers.
This surge in attention can lead to higher engagement rates, more followers, and even conversion opportunities. Moreover, trending content establishes a sense of relevance and timeliness, positioning the content creator as a key player in current discussions or cultural moments.
While both “trending” and “viral” indicate content popularity, “trending” refers to content that’s currently popular on a specific platform, often for a short duration.
In contrast, “viral” content achieves massive attention across multiple platforms and often maintains its popularity for an extended period.
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:
B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right. Too many treat social media like a megaphone instead of a conversation.
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