Derived from the word “nepotism,” the term ‘nepo baby’ refers to individuals, often in the entertainment or business sectors, who have gained positions or opportunities primarily because of their familial or close connections rather than merit.
The term “Nepo baby” is a modern twist on the age-old concept of nepotism, which denotes favoritism based on kinship. With the rise of social media platforms, especially Twitter and Instagram, discussions around privilege and industry biases have become more pronounced.
“Nepo baby” emerged as a colloquial way to refer to beneficiaries of such favoritism, especially in the entertainment industry.
On platforms like Twitter and TikTok, “Nepo baby” might be used both critically and humorously. It’s often seen in discussions critiquing the lack of opportunities for self-made artists or professionals.
However, it’s also used in light-hearted memes or jokes, highlighting the sometimes obvious advantages some individuals have in their careers due to their connections.
Brands need to tread carefully when addressing or referencing the term. Using it flippantly might alienate audiences who feel strongly about the issue.
On the other hand, completely avoiding it might seem inauthentic, especially if a brand’s ambassador or partner is often labeled as such. The key is to approach the topic with sensitivity, authenticity, and a genuine desire to contribute positively to the conversation.
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say.
Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While it’s good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks