Millennials, also known as Generation Y, were born between the early 1980s and late 1990s. They are often considered tech-savvy, diverse, open-minded, and interested in work-life balance.
Millennials have grown up with advancing technology and have been greatly affected by globalization and economic trends. This generation is known for their use of social media and their focus on environmental sustainability and social issues.
In 2023, millennials will be turning anywhere from 42 to 27 years old.
Generation Y is another term commonly used to refer to millennials. It was coined as the successor to Generation X and is based on the idea that this generation follows the previous one in the sequence of generations.
The exact reason for referring to this generation as Generation Y is not entirely clear. Still, one possible explanation is that it indicates the generation that follows Generation X in the alphanumeric sequence of generations.
It is worth noting that the term Generation Y is less commonly used today, with millennials being the more widely accepted and recognized term.
The generation that comes after Millennials is Generation Z, also known as Gen Z or the iGeneration.
Millennials refer to individuals born between 1981 and 1996. They are characterized as the generation that came of age around the turn of the 21st century.
Millennials witnessed the rise of technology, such as the internet and social media, and experienced major events like 9/11 and the Great Recession.
On the other hand, Generation Z, also known as Gen Z or the iGeneration, typically refers to individuals born between 1997 and 2012. They are the generation that grew up with smartphones, social media platforms, and instant access to information.
Gen Z individuals are often described as diverse, tech-savvy, and focused on social justice and sustainability issues.
The big cloud computing boom began in the early to mid-2010s. Businesses started using cloud computing for data storage, backup, and hosting. Cloud infrastructure allowed these companies to scale their IT resources without investing in costly hardware. Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more
Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. However, it’s not a secret—most travel services or products already use this strategy quite successfully.
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand