What does Mid mean in social media slang?

In social media slang, Mid is a term used to describe something that is of average quality or mediocre.

It’s a shorthand critique that suggests something isn’t terrible but is far from excellent—essentially, it’s just okay.

The rise of Mid in online vernacular

“Mid” has carved out its place in the online lexicon, especially among younger internet users. It gained traction in communities centered around music and gaming, where fans and players are often vocal about their opinions.

The term has since spread to broader social media use, becoming a common way to express a lukewarm reaction to anything from the latest album drops to meme trends.

Examples of Mid in social media posts

You might scroll past a tweet that reads, “That new series everyone’s talking about? Kinda mid, to be honest.” Here, Mid succinctly conveys the tweeter’s opinion that the show is nothing special.

Or, in a product review, a commenter might say, “The graphics are mid at best,” indicating that the visual quality doesn’t impress them. These examples show Mid in action, providing a quick and easy way to rate something without going into detail.

Related Terms

Latest Posts

Brand Strategy: Sephora Gets “Skin Obsessed”

Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:

Read More »

The Role of Social Listening in Managing Online Communities and Memberships

B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience.  And a surprising 48% of B2B businesses use community-led growth.  Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right.  Too many treat social media like a megaphone instead of a conversation.

Read More »