In social media slang, Mid is a term used to describe something that is of average quality or mediocre.
It’s a shorthand critique that suggests something isn’t terrible but is far from excellent—essentially, it’s just okay.
“Mid” has carved out its place in the online lexicon, especially among younger internet users. It gained traction in communities centered around music and gaming, where fans and players are often vocal about their opinions.
The term has since spread to broader social media use, becoming a common way to express a lukewarm reaction to anything from the latest album drops to meme trends.
You might scroll past a tweet that reads, “That new series everyone’s talking about? Kinda mid, to be honest.” Here, Mid succinctly conveys the tweeter’s opinion that the show is nothing special.
Or, in a product review, a commenter might say, “The graphics are mid at best,” indicating that the visual quality doesn’t impress them. These examples show Mid in action, providing a quick and easy way to rate something without going into detail.
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say.
Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While it’s good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks