A meme (pronounced “meem”) is a cultural symbol or idea that spreads rapidly from person to person, primarily through the internet. It often takes the form of an image, video, or text, which is humorously altered to convey a particular message or sentiment.
Memes are a reflection of current events, societal issues, or shared experiences, and they can quickly gain popularity and then fade as they become outdated.
Meme is pronounced as “meem,” rhyming with “team.”
One classic example is the “Distracted Boyfriend” meme. It features a man looking at another woman while his girlfriend looks on disapprovingly. The image is often captioned with various humorous texts representing something new and shiny diverting someone’s attention from their current situation.
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:
B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right. Too many treat social media like a megaphone instead of a conversation.
On a platform with over three billion active monthly users, it can be challenging to stand out from the crowd, to say the least. Just uploading stunning visuals or compelling offers will no longer do the trick; you’ll also need to support these posts with hook-worthy captions that’ll make your audience pause and think about