Women’s Day On Social!

Hello there, ✋

After the shortest & eventful month’s end, March kicked in with the celebrations of International Women’s day.

Brands globally celebrated with major social media campaigns yesterday and netizens seemed to leave no stone unturned in praising and criticizing them.

Amid this, one such controversy gave birth to #BoycottHersheys. Here’s what we tracked about it.

Over 58K+ posts have mentioned this hashtag as they partnered with a biological male to grace the occasion. You can read the complete story here.

There’s more! Continue reading further as we reveal the new round of updates from top social media platforms.

News Flash⚡

Latest social media updates you wouldn’t want to miss:

1. Messenger makes a comeback to the Facebook app for easy communication with peers and followers.

2. TikTok launches a new insights tool to discover popular keywords and their rankings.

3. LinkedIn introduces AI-powered “Collaborative Articles” to boost member engagement.

Value Stack 💰

Here are a few gold nuggets and must-have resources that are bound to make your life easier:

1. 8 Mistakes That Are Ruining Your Social Media Monitoring Efforts

2. 20+ Best Social Media Sentiment Analysis Tools For 2023

3. TikTok Engagement Rate Calculator & 9 Ways To Improve It

Try Now ✨

Check out how to add and authenticate accounts to your account watchlist on Keyhole.

Success Stories🎊

Background: TechMode is a B2B influencer marketing firm for tech brands. This London-based agency specializes in thought leadership content creation and influencer programs.

Problem: TechMode wanted a solution that automated hashtag and profile tracking in one place since monitoring them manually was time-consuming.

Process: TechMode added multiple influencers and tagged them appropriately for better categorization. They could compare each influencer’s contribution to a campaign using hashtag trackers.

Result: Keyhole’s automated reporting and influencer tracking sealed the deal for TechMode. They could access dashboards with comprehensive metrics in one shot. The team could further customize automated reports and share them with their clients each month effortlessly.

Read the full case study

What’s Trending? 💫

#InternationalWomensDay was celebrated on March 8, and brands hopped again onto this bandwagon with their campaigns.

We tracked this hashtag from March 7 to March 9 and came across striking numbers:

  • Total number of posts shared: 1.4M
  • Total posts shared at peak hour: 85.6K
  • Total impressions: 22.6B
  • Sentiment Score: 89

And that’s how you celebrate womanhood in the truest spirit, indeed! 💅🏻

Tweet Tip ✨

Learn from Sally how to repurpose your content like a boss:

By Sally

Meme Squad 💪

Fresh stock for meme-loving marketers:

Lovin’ it? 💛

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Put an end to manual legwork once and for all.