Hello there, ✋
After changing the bird logo to doge in the web version, Elon Musk did the most typical Musk thing ever. It is official that Twitter Inc no longer exists and is now merged with X Corp.
Meanwhile, the ceaseless talk about AutoGPT and new AI tools are some other things that have kept the netizens glued to their seats.
While being insanely active online will enlighten you with the most happening stuff, you surely run the risk of missing out on news that will affect your upcoming marketing strategy. That’s why Social Media Keynotes pops up twice a month to save you!
Without any further ado, here’s your copy of the April issue!
Table of Contents
News Flash⚡
Latest social media updates you wouldn’t want to miss:
1. Elon Musk has taken another bold yet unpredictable step by merging Twitter Inc. with X Corp.
2. Facebook launched advanced Stories mode to create stories with advanced photo and video data, including image quality, location, and the presence of people or animals.
3. LinkedIn unleashed verified badges to prove one’s identity and where s(he) works.
Bonus: TikTok has removed the 10-min long video duration option.
Value Stack 💰
Here are a few gold nuggets and must-have resources that are bound to make your life easier:
1. Ultimate Brand Monitoring Guide For Tracking Online Reputation
2. 25 Best Social Listening Tools To Stay Ahead Of Competition
3. Top Instagram Story Analytics For Leveling Up Your Gram Game
Try Now ✨
Stay ahead of the game with these social media monitoring tips using Keyhole’s Profile Analytics.
Success Stories🎊
Background: ShareChat is one of the leading video-sharing platforms in India, with 180 million monthly active users. The creator community in ShareChat is 32 million and counting. With 25+ million shares and 75+ million user-generated content, ShareChat has become a mandatory stop for leading brands like Google, OYO, Coca-Cola, P&G, Godrej, etc.
Problem: Despite having a tool, the ShareChat team failed to measure the impact of campaigns. It lacked vital analytics, and it was tough to collect them manually. Another menace was definitely managing thousands of influencers at once.
Process: With Keyhole, they could also generate campaign-specific reports and get an estimate of its performance. Using the social listening feature, they could also monitor brand mentions and conversations for better engagement opportunities.
Result: ShareChat could easily add multiple trackers, including their branded accounts, to Keyhole. They could manage 10,000 influencers and tag them for different campaigns. It also captured all mentions and was impressed with the amount of analytics they got on social during the trial. They really liked the performance comparison of their brand account as well.
What’s Trending? 💫
You must be noticing the gossips about ChatGPT and Bard on every social media. However, a new term called “AutoGPT” recently made a stellar entry into the chat.
But what is it? AutoGPT, or Autonomous GPT, is an open-source project that strives to make GPT-4 fully autonomous. The need for constant user inputs will be eliminated, making AutoGPT an indispensable self-serving AI tool.
We tracked the buzzwords from April 02 to April 12 and came across remarkable numbers:
AutoGPT
- Total number of posts shared: 32.9K
- Total posts shared at peak hour: 11.6K
- Total impressions: 122.1M
- Sentiment Score: 60
Do you think AutoGPT will ride the wave soon? Seems like it! 💪🏻
Tweet Tip ✨
Learn from Nick how to master the intricate art of market research:
By Nick Urso
Meme Squad 💪
Fresh stock for meme-loving marketers:
Lovin’ it? 💛
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