Halloween’23 Social Trends Recap 🎃

Latest Social Media Updates 🗞️

1. You can now edit your messages on Instagram for up to 15 minutes after sending them. So, if you spot some embarrassing typos or errors in your message, you no longer have to panic!

2. TikTok will soon be available for beta testing on Apple Vision Pro. You didn’t see that coming, did you?

3. Threads are all over the place to seek attention. Users spot Threads in their Facebook feeds after it was seen in horizontally scrolling module in Instagram.


Instagram is rushing through to release a series of features in Q4. After including polls in reels and comments, Instagram has made live collaborative carousel posts.

They also added the ability to share a Story with multiple group lists at once. Now, you can better curate who sees your updates.

Hmmmm, this is something your team can experiment with this holiday season!

Gold Nuggets & Resources🖊️

1. 21 Instagram Story Ideas + 5 Expert Tips For More Views & Engagement

2. How To Find Old Tweets & Access Twitter Historical Data For Any Twitter Profile

3. How To Conduct An In-Depth Facebook Audit

Track your favourite influencers without chasing them for authentication ✅

We heard you loud and clear! We are happy to tell you that we have further simplified influencer tracking. You can add the handles of a particular influencer now in the Account Watchlist section, under the Listening & Campaigns tab.  

Explore now

ChatGPT Prompt Idea (copy this for later 😉): Write [number] Black Friday campaign ideas for [your brand niche]. The audience comprises [target segment]. Here are some sources for inspiration [examples]. Here’s what our brand does[explain in 2 lines about your brand].




Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms (Holiday Special) ✨

Analysis of Chanel’s social media accounts

Instagram: With 5,772 total posts and over 59 million followers on Instagram, Chanel excels at keeping their audiences engaged.

YouTube: Chanel has 2.4 million subscribers and 1,389 videos. And they’ve generated over 708 million views, proving how effective their YouTube marketing strategy is.

Facebook: Not just on YouTube and Instagram, Chanel has spread its magic on Facebook page with over 23 million likes on their page. 

Twitter (now ‘X’): While they have over 13 million followers and a total of 4,218 tweets, there has been barely any activity in recent times, subsequently resulting in less than 1,000 engagements.

What makes Chanel’s social media strategy successful?

Chane’s SMM strategy is a perfect mix of classic charm and edgy engagement. From captivating videos to Insta-worthy images and amazing collaborations, Chanel has nailed the social media game with a touch of luxury and playfulness that makes us want to join the ride!

Want the Chanel’s blueprint? 🔍 👉 Read the full case study

Halloween’23 Trends Recap 🎃

Halloween is the real brand finale of who can be the most creative! This year, even individuals didn’t shy away and twerked in all glory to the Benjamin Deli trend. Yes, that’s the name if you have been struggling to find it. 😛

Social media was flooded with spooktacular memes and vines online. While others shared iconic Halloween charms like pumpkins, ghosts, and even classic film scenes to add to the vibe.

We did what we were supposed to, and here’s a glimpse:

  • Total number of posts shared: 18.3M
  • Total posts shared at peak hour: 6.87M
  • Total impressions: 343.90B
  • Sentiment Score: 85(Positive: 42%, Neutral: 51%, Negative: 8%)

Top trending posts

Must-see Campaign 👀

Come As A Clown, Eat Like A King” campaign

Tweet Tip ✨


Meme Squad 💪


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