#Cannes2024 Recap

Table of Contents

Latest Social Media Updates ?️

1. Instagram’s chief, Adam Mosseri, emphasized the importance of share rates in expanding reach, showing a shift towards user engagement over traditional metrics like watch time.

2. Instagram now lets you add notes to your feed posts for close friends and mutual followers to see! Instagram also hints that posts with notes might actually get a boost in the algorithm.

3. Twitter is set to hide post likes for user privacy and to promote genuine interactions, potentially impacting the platform’s algorithm.



Gold Nuggets & Resources?️

1. How To Create A Content Calendar For Your Business

2. How To Protect Your Content From Being Copied

3. 10 Tricks For Memorable Content On Social Media

Bonus: Download June Social Media Calendar Template[2024] for Free

Group your Instagram insights ?

Compare your daily, weekly, or monthly engagements. Change the metric view from engagement to reach or rate. Open your profile tracker under Profile Analytics. On the right, click on the Group by Week option above your Profile timeline.

Group Your Metrics


Nike’s Social Media Strategy: Campaigns & Statistics

Analysis of Nike social media accounts

Instagram: In the past 3 months, Nike received a staggering 8,832,062 engagements while posting only 58 items on their account.

Twitter: With 9,602,018 followers and 38,095 tweets, Nike maintains an incredibly active presence on Twitter. The brand enjoys consistent daily growth in its follower base. 

Facebook: Nike has 36,089,093 followers on Facebook, although they haven’t used the platform in the past few months.

YouTube: They published 52 videos, achieving 52.7 million views contributing to their total views of 434.5 million. 

What makes Nike’s social media strategy successful?

You can’t deny that Nike is killing it on social media. They do more than just distribute content, they actively encourage their followers to share their own experiences, too. They’re on top of the latest trends and collaborate with influencers who genuinely connect with their audience.

But what sets Nike apart is their customer focus. They invest time in building relationships, providing excellent support, and fostering loyalty. If you are looking to learn from a leader, Nike is a prime example to follow!

Read the full case study

#Cannes2024: Quick Recap ?

In case you missed it, the Cannes Film Festival 2024 was an absolute thrill from the very start! The French Riviera sparkled with star power as A-list celebrities like Bella Hadid and Selena Gomez soared down the red carpet, leaving us breathless with their exquisite style.

Our eyes were glued to the screen as “Emilia Perez” dazzled us with its cinematic brilliance, while “Girls Will Be Girls” pushed boundaries and left us craving for more.

Merlyn Streep stole the spotlight, earning a standing ovation and creating unforgettable fashion moments. Cannes started on 14th May and will continue till 25th May 2024.

We couldn’t help but ride the wave by tracking the results midway:

  • Total number of posts shared: 2.5M
  • Total posts shared at peak hour: 754.91K
  • Total impressions: 25.0B
  • Sentiment Score: 93 (Positive: 36%; Neutral: 61%; Negative: 3%)

Must-see Campaign ?

Tweet Tip ✨

Meme Squad ?

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