USA Today & Keyhole Partnered To Measure #AdMeter Super Bowl Ads [INFOGRAPHIC]

To many, the battle of the Super Bowl ads is just as interesting as the ‘Big Game’ itself. (I’m told that you need a license to use the SB term. We can’t afford it.)

This year, if you were watching the game, you’d agree that they were probably more interesting.  [I won’t lie, I was rooting for the Broncos, or at least a good game. <sigh>]

USA Today’s #AdMeter is one of the go-to sources for brands to understand how people reacted to their ads, how they performed against competitors, and whether the $4M they spent per 30 seconds this year was worth it. More info can be found on the Ad Meter Wikipedia page.

This year, USA Today partnered with Keyhole to measure the success of these ads, and the social buzz around them, and produced the following infographic:

USA Today Super Bowl Ad Meter

The infographic can also be found on USA Today and on


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

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