It’s no longer news; Topsy is dead.
Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened.
So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.
You need a Topsy alternative that can perform the same function it did – or go beyond it.
And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:
Keyhole is a great Topsy alternative — for several different reasons.
This tool shows you all the numbers you need to see to make critical marketing decisions. It also lets you monitor more than just hashtags.
Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums.
It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location.
Plus, you get a beautiful user interface that makes reporting a joy:
By providing quality social media analysis, Keyhole arms you with the relevant metrics you need about specific campaigns, hashtags, keywords, or social media accounts — on Twitter and other social media platforms.
You also have access to all this information beforehand so you can make an informed decision about whether or not you want to sign up for a free trial or perhaps a paid version of the software to access even more features.
Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
2. Union Metrics
Union Metrics is also one of the best Topsy alternatives you can use.
This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach.
However, unlike Keyhole, there is no free trial for this tool. But once you’re in, it shows you relevant metrics from your account(s), contributors, and followers in beautiful comprehensive visual representations.
All these metrics give you the much needed information you need to make smart marketing decisions. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it.
TweetBinder is another Topsy alternative worth mentioning here.
It is a social media tracking tool that helps you analyze and display powerful Twitter and Instagram metrics.
Like the other Topsy alternatives mentioned here, Tweetbinder shows you how impressions (potential impacts), reach, contributors (number of tweeters for a specific keyword, hashtag or mention), and many other important metrics.
This tool also shows you your most active brand advocates (or advocates of specific keywords or hashtags), retweeters, most popular tweeters, users with the highest impact, and even top photographers engaging with your keywords.
Also, TweetBinder allows you to get a free report of up to 500 tweets from ranging 7 days from your search date.
Topsy alternatives can be like Topsy (or even better)
So does life move on after Topsy? Yes.
All of these tools provide you with metrics that show in-depth data about your Twitter audience. Some of them are as good as Topsy and some are even better. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI.
If you’d like to learn more about Twitter analytics and tools pick any of the topics below:
Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]
Top 13 Twitter Analytics Tools
Top 25 Social Media Analytics Tools [Updated for 2021]
Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. We give you convenient analytics to feel confident and competent in your marketing decisions. Start your free trial today and get the metrics you need.