If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind:
- Facebook continues to be the most used social media platform by far.
- Almost 75% of high-income earners use Facebook.
- Facebook allows for granular targeting that other platforms can’t offer.
- Facebook is an excellent tool for lead generation.
However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools.
The official Facebook Analytics tool is no longer available after July 01, 2021. So, in order to measure your Facebook performance and engagement, you’ve to look for other tools.
On the other hand, Facebook analytics tool enables you to comprehend, contrast, and communicate your long-term progress. It helps you track important metrics, measure your Facebook page performance, and compare it with others.
So, what are the best Facebook analytics tools for 2024?
Looking at prices and differentiating features, learn about the top 17 Facebook analytics tools:
1. Keyhole
Use Keyhole to access public Facebook page analytics, whether it belongs to you or a competitor for the perfect optimization hacks. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type, and the best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.
To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.
Here are some features that make Keyhole best-suited for Facebook marketing:
1. Analyze your competitors and see what’s working for them
2. Track engagement-related metrics in a snapshot
3. Monitor your campaigns and know what your audience likes the most
4. Keep a tab on your most frequent and most engaging post types
5. Schedule unlimited posts to your Facebook page at your best time to post
6. Track your page mentions in one place
What our customers say
“I’ve been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.“
-Annelise L, Digital Strategist
“I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”
-Tasmy G, Online Communications Officer
Price: Starts at $89 per month
2. Brand24
Try Brand24‘s Facebook page analyzer to track metrics surrounding conversations across Facebook.
It gives a stream of your company’s mentions, but this Facebook analytics tool’s value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.
This helps you visualize the popularity of events and social campaigns.
Price: $119 – $299 per month
3. Brandwatch
Use Brandwatch to analyze a page’s fan base.
Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession, and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.
You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.
Price: $108 per month
4. Social Status
Automate your monthly Facebook reports with Social Status.
Social Status is an industry-leading social media analytics and reporting tool. Aside from providing full paid and organic breakdowns for your Facebook Pages, it also includes analytics and reporting for all the other major social media channels too.
Export boardroom-ready reports in PDF, PPTX, XLSX, and Google Slides with white label support and fully customizable report templates. Social Status also enables competitor analysis against any other Facebook Pages and the ability to report on the paid performance of your Meta Ad Accounts.
Price: Starting from $9/month
5. Social Champ
Start with Social Champ if you are looking for a comprehensive Facebook analytics tool along with an exemplary scheduling dashboard.
Track Facebook page post insights for major metrics like Audience, Impressions, Engagement, and Brand awareness in beautiful graphical representation. Monitor organic and paid traffic while optimizing your post’s performances in real-time with the best time to post features.
Repost or delete posts just like Facebook. Generate and download exclusive white-labeled reports in PDF, PPT, and CSV formats. Overview top posts and sort them on various metrics for a detailed analysis making Social Champ a must-have Facebook analytics tool.
Price: Starting from $29/month
6. Mention
Sign up for Mention to access its library of historical data, which updates every minute.
A variety of charts and graphs illustrate page analytics such as sentiment, engagement, and demographic information – ranging from age to ethnicity. Like other tools on this list, you can access data for any public page.
Price: $99-$179 per month
7. Facebook Insights
Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool.
Available for each page you manage, it has basic – yet essential – metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions, and engagement. It also offers fan demographic information, including gender, location, and language.
Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.
Price: Free
8. Oktopost
Quantify the financial impact of your social media strategies using Oktopost.
The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post”.
Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.
Price: Custom
9. quintly
Try out quintly to measure your pages against competitors.
You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.
Price: $449 per month
10. Rival IQ
Use Rival IQ – another competitive benchmarking tool for Facebook – to track opposing brands and measure your performance against theirs.
Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival is expanding their fan bases.
Price: $239 – $519 USD per month
11. SharedCount
Take SharedCount’s name literally.
Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.
Price: $40 – $640 per month
12. Emplifi
Try Emplifi if you need a comprehensive dataset above all else.
The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance.
For companies with a worldwide presence, Emplifi can segment data by individual brand and country.
Price: $200 per month
13. Sotrender
Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors.
On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.
Price: $69 – $389 per month
14. Sprout Social
Choose Sprout Social to monitor the numbers behind different Facebook page analytics in one dashboard.
It also offers an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.
Price: $249 – $499 per month
15. Vaizle
Try out Vaizle free Facebook analytics tool that allows businesses to track and measure key metrics of their Facebook business page through insightful visuals.
Vaizle is a powerful Facebook analytics tool that provides businesses and marketers with the ability to track their Facebook page’s performance and engagement in real time. In fact, users can monitor and analyze their page’s key metrics, such as post reach, engagement, and follower growth.
Vaizle’s user-friendly interface and comprehensive reporting features make it an essential tool for businesses looking to improve their Facebook marketing strategy and increase their social media ROI.
Price: $29 – $299/month
16. Unmetric
Use Unmetric to guide your growth strategy through its reporting and historical analysis features.
Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, that help you determine how well past strategies worked for you and your competitors.
Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.
Price: Starts at $1,000 per month
17. Whatagraph
Gather all your social media data with Whatagraph’s Facebook reporting tool.
Built for marketing agencies and in-house marketers, Whatagraph saves your time by quickly creating streamlined Facebook reports or dashboards instead of building them from scratch. It even measures your Facebook strategy success, collects all your critical KPIs, and monitors your campaign performance.
Price: From $199 per month
The Final Verdict About These Facebook Analytics Tools
Some platforms should appeal to you, but the choice ultimately depends on:
- Getting features that help grow your Facebook footprint
- Measuring the metrics you value
- Staying within your budget
- Receiving a positive user experience
Use this list of 17 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.
Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram, and YouTube.
Frequently Asked Questions
How do you analyze Facebook post data?
Facebook post data can be easily accessed using Facebook page analyzers or any social media analytics tools. Here are the best ones:
1. Keyhole
2. Brandwatch
3. Buffer
4. Sprout Social
5. Unmetric
What is Facebook’s analytics tool called?
The native Facebook's analytics tool is called Insights. Available for each page you manage, it has basic - yet essential - metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions and engagement. It also offers fan demographic information, including gender, location and language.
Why are Facebook analytics important?
Facebook analytics are important to know if your Facebook marketing strategies are driving the expected results or not. A close watch on these metrics will help in improving impression, reach, and engagement.