Ultimate Guide To Social Media Image Sizes For 2024 Revealed

In the bustling world of social media, visual content reigns supreme, capturing attention and driving engagement like never before. Did you know that posts with images produce 650% higher engagement than text-only posts? However, ensuring your images are optimized for each platform can be challenging, especially when recommended dimensions are constantly changing.

In this blog post, we’ll explore the importance of using the right social media image sizes and provide a quick and easy guide to help you make your visuals stand out and make an impact across various platforms.  

LinkedIn Image Sizes

LinkedIn is a professional networking platform commonly used by B2B brands and recruiters wanting to connect with industry leaders. Leverage this platform correctly and you can engage and connect with more professionals. It also serves as a centralized resume for the world’s workers which makes profile pictures more important than anywhere else. Since almost every professional is on LinkedIn, you can easily identify decision-makers for your campaigns.

Keyhole has a wealth of tools that can help you identify what’s trending on LinkedIn and other social media channels. Simply enter a topic or #hashtag to start your search.  

LinkedIn Profile Image Size

• 400 x 400 pixels with an aspect ratio of 1:1
• Maximum file size: 8 MB

LinkedIn Cover Image Size

• 1584 x 396 pixels with an aspect ratio of 4:1
• Maximum file size is 8 MB

LinkedIn Company Pages Image Size

• Logo size 300 x 300 pixels minimum
• 400 x 400 pixels maximum
• Maximum file size: 4 MB
• Cover image: 1128 x 191 pixels

LinkedIn Blog Post Link Image Size

• 1350 x 440 pixels

LinkedIn Life Tab Image Size

• Hero image size: 1128 x 376 pixels
• Custom module image size: 502 x 282 pixels
• Company photos: 900 x 600 pixels

LinkedIn Ads Image Size

• Company logo size for ads: 100 x 100 pixels
• Spotlight ads logo size: 100 x 100 pixels
• Spotlight ads custom background image: 300 x 250 pixels
• Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
• Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

Tips

• Cover photos are cropped differently on mobile and desktop so make sure you view your profile on both before finalizing
• When posting image updates to your company page, it’s best to use PNG or JPG images
• LinkedIn automatically crops and centers photos that exceed the recommended dimensions

2. Facebook Image Sizes

Facebook is one of the most widely used social media platforms and it requires careful attention to the size of your images to ensure optimal visibility.  Design and image dimensions are constantly updated, making it very challenging for anyone wanting to make the most of the platform. But to make it easier, we’ve categorized Facebook’s social media image sizes into the most common ones. 

Source: Flivv

Facebook Profile Image Size

Facebook profile picture sizes vary from device to device.

• For desktop: 170 x 170 pixels
• For mobile: 128 x 128 pixels

Facebook Cover Image Size

• For desktop: 820 x 312 pixels
• For mobile: 640 x 360 pixels

Facebook Timeline Photo and Post Image Size

• All Aspects: Images should be 2048 pixels wide.
• Square: Use 2048 x 2048 pixels for square images.
• Portrait: Opt for 2048 x 3072 pixels for portrait-oriented images.
• Landscape: For landscape images, go with 2048 x 1149 pixel

Facebook Stories Image Size

• 1080 x 1920 pixels with an aspect ratio of 9:16

Facebook Ads Image Size

Facebook Ads have various formats, and each has different design specifications. 

• Facebook Feed Ads: Recommended 1080 x 1080 pixels with an aspect ratio of 1.91:1 to 1:1 (minimum size 600 x 600 pixels)
• Right Column Facebook Ads: Recommended 1200 x 1200 pixels (minimum size 254 x 133 pixels)
• Facebook Marketplace Ads: 1080 x 1080 pixels with a ratio of 1:1
• Facebook Search: Recommended 1080 x 1080 pixels with an aspect ratio of 1.91:1 or 1:1 (minimum size 600 x 600 pixels)
• Facebook Messenger Inbox Ads: Recommended 1080 x 1080 pixels (minimum size 254 x 133 pixels)
• Facebook Stories Ads: 1080 x 1080 pixels with an aspect ratio of 9:16 (minimum width 500 pixels) 

Facebook Shared Image Size

• 1200 x 630 pixels

Facebook Event Image Size

• 1200 x 628 pixels, about a 2:1 aspect ratio

Tips

• Take advantage of Facebook’s circular profile picture display by using a square image that effectively showcases your brand
• Regularly update your cover photo to keep your profile fresh and engage your audience with new and compelling visuals
• Using an AI image generator for Facebook can optimize content creation, ensuring personalized, and consistent visuals, while saving time and costs. This approach enhances engagement and allows you to keep up with the newest trends
• Use recommended social media image sizes for the fastest load times

3. Instagram Image Sizes

If you want to make the most of Instagram, aim for a scroll-stopping masterpiece that captures the moment and has every pixel in the right place. You can upload images from various sources which generally means a wide mix of sizes. Still, as long as you stick with the platform’s specific image size requirements you’ll be able to maintain the aesthetic appeal of your posts.

To help you manage your social media posts, Keyhole’s Unlimited Smart Publishing and social media analytics ensure you maximize each post’s impact, whatever the platform.  

Source: Mike Murphy

Instagram Profile Image Size

• 110 x 110 pixels (upload size is 320 x 320 pixels)

Instagram Post Image Size (Feed and Photos)

• Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
• Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
• Square: 1080 x 1080 pixels
• Supported image aspect ratio: varies between 1.91:1 and 4:5

Instagram Thumbnail Image Size

• 161 x 161 pixels with an aspect ratio of 1:1

Instagram Stories Image Size

• 1080 x 1920 pixels (minimum 600 x 1067 pixels
• Aspect ratio of 9:16
• Maximum file size: 4GB

Instagram Carousel Image Size

• Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
• Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
• Square: 1080 x 1080 pixels at an aspect ratio of 1:1
• Aspect ratio: landscape (a.91:1), square (1:1), vertical (4:5)

Instagram Reels Image Size

• 1080 x 1920 pixels

Instagram Ads Image Size

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Instagram Stories ads: 1080 x 1080 pixels at an aspect ratio of 9:16
• Instagram Reels ads: 1080 x 1920 pixels at an aspect ratio of 9:16
• Instagram Profile Feed ads: 1080 x 1080 pixels with an aspect ratio of 1:1

Tips

• For the best looking Instagram images, upload images that are 1080 pixels wide
• Instagram automatically crops and sizes down social media image sizes that are larger than recommended
• To future-proof your feed and avoid pixelation, upload images that are as large as possible

Providing adequate focus to your Instagram captions is crucial for achieving success within Instagram’s algorithms.

4. TikTok Image Sizes

TikTok has become a popular short-form video platform where you can publish images and videos. Its primary focus is videos, however, you can use thumbnails to attract viewers. The platform is particularly popular among Gen Z and millennials and it’s become an arena where brands, influencers, creators, and tunes proliferate and thrive.

You can use Keyhole’s Influencer Analytics to help you decide which influencers are genuine and relevant to your industry.  

TikTok Profile Image Size

• 200 x 200 pixels (minimum 20 x 20 pixels)

TikTok Carousel Image Size

• 1080 x 1920 pixels with an aspect ratio of 9:16 or 1:1

TikTok Story Image Size

• 1080 x 1920 pixels

TikTok Ad Image Size

Social media Image sizes for TikTok ads vary depending on the ad format.

• Single Image ads: 1080 pixels by 1350 pixels.
• Carousel ads: Minimum width of 600 pixels and an aspect ratio of 1:1 or 9:16
• Branded effects: When creating branded effects, such as AR filters or lenses, TikTok provides specific guidelines and templates to ensure optimal image sizes.

Tips

• The ideal aspect ratio for vertical TikTok videos is 9:16 and 16:9 for horizontal videos
• Create compelling and attention-grabbing thumbnails for your TikTok videos to increase click-through rates and attract more views.
• Enhance your TikTok images with text overlays, stickers, filters, and effects to make them more engaging and shareable.

X(Formerly Twitter) Image Sizes

X (formerly known as Twitter) is best known for its minimal yet impactful posts. Great emphasis is given to image specification to maintain a visually appealing feed. Twitter analytic tools show that Tweets that include images typically get more likes, click-throughs, and Retweets, making choosing the right images crucial.

Source: Twitter

X (Twitter) Profile Image Size

• 400 x 400 pixels (minimum 200 x 200 pixels)
• Maximum file size: 2MB

X (Twitter) Header Image Size

• 1500 x 1500 pixels

X (Twitter) In-Stream Photos Image Size

• 1600 x 900 pixels
• Minimum size: 600 x 335 pixels
• Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop, 2:1, 3:3, and 16:9 on mobile
• Supported formats: GIF, JPG, and PNG
• Maximum file size: Up to 5 MB for photos and GIFs on mobile; up to 15 MB on the web

X (Twitter) Card Image Size

• Minimum size 120 x 120 pixels
• Supported formats: GIF, JPG, PNG
• Maximum file size: 1 MB

X (Twitter) Ads Image Size

• Single and multi-image tweets: Minimum 600 x 335 pixels
• Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
• App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
• Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
• Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
• Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Tips

• Experiment with various image formats, such as photos, infographics, and memes, to see which resonates best with your audience and drives the most engagement.
• Maintain consistency with your brand by including logos or brand colors in your Twitter images, helping to reinforce brand identity and increase brand recognition.

Using a Windows or Linux-based server gives you access to all relevant image data and allows you to choose the best resolution without compromising website speed.

Pinterest Image Sizes

Source: Marketingartfully

Pinterest is one of the web’s favorite referral link social media platforms. Keran Smith, Co-Founder & CMO at LYFE Marketing, says: “It gets tons of views from visitors worldwide, making it a successful hub for brands wanting to post content and link back to external websites, and drive traffic, leads, and sales.”

Pinterest Profile Image Size

• 165 x 165 pixels

Pinterest Cover Image Size

• Minimum 800 x 450 pixels

Pinterest Pins Image Size

• Aspect ratio: 2:3 (recommended)
• Square pins: 1000 x 1000 pixels
• Recommended size: 1000 x 1500 pixels
• Max file size: 20MB

Pinterest Collections Pins Image Size

• Aspect ratio: 1:1 (recommended) or 2:3
• Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
• Max file size: 10 MB

Pinterest Story Pins Image Size

• Aspect ratio: 9:16
• Recommended size: 1080 x 1920 pixels
• Max file size: 20 MB

Pinterest Ads And Carousels Image Size

• App install ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
• Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
• Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.

Tips

• Try to avoid using a portrait photo in the cover photo spot as a landscape photo with a 16:9 aspect ratio will work better
• If you want to create Pins with a different aspect ratio, know that Pinterest crops images from the bottom.
• Collections appear in feeds on mobile devices.

Wrapping up

There are lots of things to think about when creating visual content for social media such as ensuring any images you use don’t defy copyright laws and which tools to use to help elevate your social media images. To add to the equation, you must also get your social media sizes right. Why is it so important? 

• It avoids stretching and pixelation of your images
• Your photos will be optimized for each platform
• Audiences get to enjoy the full image
• You can use it to future-proof your content

By understanding the specific requirements, you ensure your content is visually appealing and engaging, make a lasting impression on your audience, and achieve your social media goals. 

Let Keyhole help you with all aspects of your social media marketing strategy.

Author Bio

Veselin Mladenov is a Digital Marketing and SEO specialist with 3 years of experience as a Content and Affiliate Manager of ThriveMyWay and more than 10 years in the field of corporate marketing and sales.

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