What if I tell you to brainstorm a posting calendar for an online banking company in the UK? What would be the potential ideas for a fintech?
You might come up with the most formal content plan ever. It might even reek of the old-school corporate vibe. What if I tell you that there exists a brand that has been making the most relatable content out there, that’s equally fun and engaging but it also caters to one of the most grueling matters of adulthood-Finances!
Monzo Bank’s social media handles bleed with comments that say their SM managers should get a raise. What a dream to live!
That means they have been doing something truly amazing to give a fun twist to an oh-so-serious topic like managing finances.
Now, how Monzo does it is what we are going to dissect in this blog today.
Analysis of Monzo Bank’s social media accounts
Started in 2016, Monzo is an online bank that helps people handle their money using a simple app. They offer personal and business accounts, allow free international transactions, and provide tools to track and manage spending.
Their range of personal financial services like budgeting, splitting with friends, getting you reward points, and more such “clever ways” to save you more money while spending is what is getting them more traction!
They even provide more standard banking options like joint current accounts, savings options, investments, pensions, credit cards, loans, etc. If you go through their website, you can easily guess their target audience. Yes, it’s genz and millennials!
Even though they weren’t the first online bank, people love them for their focus on solving real customer problems. The tone they use and the pain points they promise to solve give away that Monzo Bank is not the boring federation that our grandparents and parents trusted.
It has a whole new vibe around it that will tempt you to enjoy your life while not breaking the bank! The same energy flows into their social media handles. Here are the total followers Monzo Bank has on their main accounts:
- Instagram: 95.5K
- Facebook: 97.7K
- Twitter: 146.8K
- LinkedIn: 503K
- TikTok: 71.5K
- YouTube: 10.2K
Monzo’s Instagram account has 95.5K followers and has a lively coral tinge to it. The grids feature a cohesive color palette and fun design elements. They post a mix of engaging content here, from product showcases and user testimonials to handy financial tips and community engagement posts.
Their captions are light-hearted. They are hardly cluttered with any hashtags or any bulky text. It’s almost like browsing through your friend’s ID.
Their Facebook page has 89K likes and 97K followers, which is more than their IG followers. Here’s the peculiar thing, though.
Despite having more followers here, they are way too active on other channels than Facebook. While they did post quite consistently in 2023, they have hardly shared 3 posts this year. Ouch!
The coral grid follows from Instagram to TikTok for Monzo’s profile. Their official TikTok page has 71.5K followers and 1.4M likes. You’ll find snappy videos bursting with budgeting tips, clever hacks, and awesome features of their app, all presented in a super casual, relatable style that strikes a chord with youngsters.
Let’s just say that Monzo ate and left no crumbs on Twitter. Look at their bold cover image that’s capitalizing on the platform’s rebranding like no other brand did. With 146.8K followers on their official X page, Monzo is all set to fire with their warm wit here.
Though fun, Monzo still belongs to the fierce industry. So having a LinkedIn presence is no longer a matter of choice but a mandatory option. But they have managed to slay even harder here.
With more than 503K followers, followers watch out for Monzo’s dose of humor on the otherwise blue side of social media.
Last but not least, Monzo’s official YouTube channel has 10.2K subscribers and 90 uploads over 5 years. The content comprises “You Make Monzo, Monzo” campaigns and talks about the future of Monzo by their high ranks.
What makes Monzo’s social media strategy viral?
1. Money talk made fun
Monzo knows how to turn finance into a good time! They take complex money matters and make them entertaining, using humor and relatable situations that keep you smiling while you learn.
With trendy memes and pop culture references sprinkled throughout their posts, they make it easy to engage with topics that might normally feel a bit dull. Who knew budgeting could be this much fun?
Plus, their playful approach encourages followers to share their own money stories, creating a lively dialogue that turns financial education into a community event!
2. “We are in this together” type of messaging
At Monzo, it’s all about community! They create a warm and welcoming atmosphere where customers aren’t just account holders—they’re part of a big financial family.
By encouraging users to share their stories and experiences, Monzo highlights real-life applications of their services, making everyone feel included and valued. It’s like a friendly neighborhood, but way cooler!
Their campaigns often showcase the diverse voices within their community, celebrating different perspectives and reinforcing the idea that everyone’s financial journey is unique and important.
3. Easy-on-the-eye designs
Monzo’s social media is a feast for the eyes! With bright colors, clean layouts, and eye-catching graphics, their feed is as vibrant as it gets. It is banking made beautiful!
They use fun short videos to break down complicated info, ensuring that everything is not just informative but also super easy to digest. They constantly refresh their content to keep it relatable, making scrolling through their feed an experience in itself.
4. Top-notch customer service
When it comes to customer service, Monzo is on the ball! They use social media to connect with users in real time, responding quickly to questions and feedback.
They even reshare a lot of tweets. This makes customers feel heard and appreciated, building trust and loyalty.
Monzo turns potential complaints into opportunities for positive interactions, proving they really care about their community.
Their proactive approach includes sharing tips and FAQs, making sure users have the information they need at their fingertips. It’s like having a personal financial buddy who’s always ready to help!
Read More: Everything You Should Know About Online Reviews
Monzo’s social media strategy in a glimpse
Let’s get through the platform-wise breakdown of their social media growth:
1. Instagram
From July to Oct 2024, Monzo Bank got 358 average engagements per post with a cumulative of 5373 total engagements. The peak engagement happened in the mid week of July.
The follower growth is slow with daily growth in the low double digits. The most frequent post type is Reels but their carousel format seems to be working the best in terms of engagement.
Despite making up for just 7% of the content, Carousels are faring well when it comes to Monzo’s Instagram, yielding almost 5x engagement than reels.
2. Facebook
As we already pointed out, Monzo Bank is not too consistent on Facebook. Only one post has been shared on Facebook in the past 3 months.
They know where their target audience is actively scrolling so they concentrate their focus on platforms like LinkedIn, TikTok, and X.
Pay heed to this plateau of page likes count. Despite posting just one text post, their page likes count saw a quick rise and fall.
3. TikTok
Unlike other brands, Monzo believes in the “quality over quantity” notion for their TikTok page. They have posted 12 videos in 3 months and yet garnered 2.33 million views.
Follower growth on a day to day basis saw a good spike but in the past couple of days, it fell into a straight line with no major dips or spikes.
4. Twitter
Monzo is quite an active tweeter! They have tweeted more than 1.3K tweets in the past 3 months, gathering an impressive 463.8K and 2.4K in engagement.
Quite a rigged pattern when it comes to follower count! Monzo doesn’t have it easy and puts in lots of effort here. Their replies make up 99% of the tweets, proving that their customer service is always on the hunt to solve as many queries as possible.
5. YouTube
A similar analogy to that of Facebook follows here. Monzo has posted just one video that has yielded them a dismal 1.5K views and 17 likes when compared to their other channels.
Read More: What is Metaverse Marketing? 5 Key Strategies to Implement
Wrapping up
Monzo Bank has really cracked the code on social media, turning the sometimes boring world of finances into the lively talk of the town! They blend humor with relatable content, making learning about money feel like a fun chat with a friend rather than a chore.
In a world where traditional banks can feel stuffy and old-school, Monzo shines bright with its fresh and modern flair that resonates with Gen Z and millennials. They’ve turned social media into a platform to show that managing your money can be not only smart but also fun! With Monzo, banking isn’t just a task—it’s a shared adventure where everyone is trying their best to figure it out!
Want to see how your brand can capture the same magic as Monzo? Check out Keyhole’s social listening feature! With real-time insights into your audience’s conversations and trends, you can create engaging content that resonates and builds community. Start your journey today and watch your brand thrive!
