In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. Boasting a global user base of 1.7 billion, it is now a sensation among the Gen Z crowd. Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable image and gain visibility.
From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Moreover, you get to use various advertising formats according to your brand to boost visibility.
However, TikTok has many business pages across industries. The key to cutting through this noise is to get more views and engagement on your content.
Building a profitable TikTok presence is not limited to jumping on trends and posting creative content. To help you here, we have compiled 11 best tips and tricks on how to get more views on TikTok.
1. Optimize Your Profile
Your TikTok profile is your brand’s representation on the platform. A thoroughly optimized profile can attract more followers and get more views on your content.
First, set a clear and recognizable profile picture. It could be your photo or the company logo if you’re representing a brand. Make sure it’s vibrant enough to grab attention.
Choose a memorable username that is cohesive with your brand and content style. Keep it consistent across your other social media accounts. It makes your profile recognizable and more discoverable for the interested audience.
You also need a short and engaging bio that tells viewers who you are and what your content is about. Run keyword research and add the relevant ones for better searchability. Finally, add links to your website or other marketing channels in your bio to boost traffic.
2. Create Captivating Content
High-quality content increases views and engagement on TikTok. So, creating authentic, consistent, captivating videos should be your priority.
Thoroughly understand your target audience to create relatable videos. Analyze audience data to gauge their interests and favorite trends. Remember, people only interact with campaigns they find relatable. So, address specific challenges through relevant trends.
To get more clicks on your TikToks, use attention-grabbing thumbnails. The first few seconds are the deciding factor in audience retention. Here, starting your video with an engaging hook is the best way to go. A very concise and attention-grabbing intro will entice the audience to keep watching.
TikTok videos are short, so make every second count. Keep your content brief and to the point. Aim for around 15 to 60 seconds.
Use different camera angles for better production value. Your TikTok should have vibrant colors and visuals to match the aesthetics of the platform. Add trending but suitable background music to complement the mood.
Encourage engagement by including strong CTAs in your TikTok videos. Ask viewers to like, comment, share, or follow your account.
To take your Tiktok videos to the next level , consider using professional video editing software. They make it easy to seamlessly integrate multiple camera angles, vibrant colors, and trending background music for maximum impact.
3. Leverage Trending Hashtags
Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. If used properly, the right hashtags:
- Make it easy for interested viewers to discover your content
- Boost visibility and views on TikTok
- Heighten the chances of going viral
Regularly monitor “Discover” or “For You” sections on TikTok to identify trending hashtags related to current events, challenges, popular songs, and other viral content. Competitor analysis can also identify hashtags that got the best response from your target audience.
Recent studies show that brands that participate in trends are better liked by 61% of users. Leveraging this preference isn’t hard since many trending hashtags on TikTok revolve around challenges and trends. Identify the relevant ones and regularly participate with your unique take on them. Be creative and put an on-brand spin to stand out.
You can even track hashtags/keywords on Keyhole. Just select TikTok as a platform when setting up an advanced tracker. Once that’s done, you’ll be able to find top posts, sentiment analysis, influencer list, media wall and much more. This will help you understand the trend even better.
4. Utilize Engaging Captions
While a TikTok caption only gives you 150 characters to play with, the correct wording can grab attention and increase views. Your TikTok caption is also an excellent opportunity to get more comments and start conversations with your audience. More engagement translates to better discoverability and, in turn, more TikTok views.
Pose open-ended questions related to your TikTok’s content. It can intrigue your audience and get them to engage in discussions in the comment section. You can also pin a comment that you find most interesting.
If your content addresses a specific challenge and tips, share a snippet of that information in the caption. It will entice the viewers to watch and learn more.
Use line breaks and spacing to format your caption for easy readability. An easily-skimmable caption is more likely to be read and understood. Encourage viewers to take action by adding a persuasive CTA. For example, If you are promoting an event or a new product launch, ensure the caption has direct links to the particular landing pages.
5. Master the Art of Storytelling
Wondering how to get more views on TikTok? Appetizing stories make your campaigns memorable.
Stories capture the audience’s interest and keep them hooked till the end. A TikTok video with a compelling narrative evokes emotions. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video.
Outline your story and decide on the key points, plot structure, and the surprise element you want to include. It should have a clear beginning, middle, and end. TikTok videos are short, so keep your script concise but impactful. Incorporate unexpected elements or plot twists to keep them intrigued and make your TikToks more memorable and shareable.
6. Capitalize on Visual Effects
TikTok is primarily an entertainment platform, and filters are popular here. They let brands present a more lighthearted and humorous side and stand out amongst competitors. In fact, some of them can even make your TikTok go viral.
Make sure your chosen filters align with your brand image and the story. Remember to keep the overall user experience in mind.
Too many triggers or complicated elements can disrupt user experience. So, keep it simple. Take slow-motion and time-lapse videos to make your TikToks more interesting.
Show, don’t just tell. Use relevant images, animations, and text narrations to keep the entertainment quotient high.
Lastly, don’t expect to master TikTok visual effects on the first go. It will improve with consistent practice. You can use the post preview feature of a reliable social media marketing platform to ensure alignment.
7. Maintain Consistent Posting
To grow your audience base on social media platforms like TikTok, your efforts must be consistent. It keeps your audience coming back for more and signals the platform’s algorithm that you are an engaged and active creator.
When it comes to TikTok scheduling, from your posting schedule to your content style, everything needs to be cohesive with your brand and target audience. Analyze customer data to find when your audience is the most active. Set a consistent posting schedule accordingly. Whether it’s daily, thrice a week, or weekly, make sure you stick to it.
Determine a specific content theme or niche that you want to focus on. Use a consistent style for all your TikToks. For example, if you add captions or voiceovers in videos, keep it up in your upcoming content too.
Brainstorm ideas and use a content calendar to queue topics. Try shooting multiple videos in one session. Then schedule them in the content calendar for hassle-free and timely posting. Planning helps you stay on track and ensures a steady flow of content.
8. Engage with Your Audience
Active interactions with your TikTok audience build meaningful connections and get regular engagement on your videos.
TikTok’s algorithm rewards videos that receive quick engagement. So, respond to comments, likes, and shares as quickly as possible after posting to boost your video’s visibility.
Remember to appreciate the positive comments. Simple but thoughtful responses to questions can make your audience feel valued and more likely to engage with your content in the future.
9. Collaborate with Influencers
Influencers have a loyal following across specific demographics and niches. Collaboration with relevant TikTok creators offers reach to a wider audience base that finds your products appealing.
Influencers’ personal and relatable image makes your partnership look more authentic. Their endorsement of your products acts as a trusted recommendation rather than gimmicky advertising.
Find influencers whose image on TikTok aligns with your brand image. To ensure accuracy here, opt for social media management tools with influencer tracking features.
For example, Keyhole offers influencer analytics to help you find the best and most relevant creators to partner with. You can also track influencer campaign KPIs and measure their organic performance for better benchmarking.
10. Analyze and Adapt
Audience preferences change over time. Brands must adapt their social media marketing accordingly. Also, constant analysis and strategy tweaking are a must to ensure viewer growth.
Track important KPIs to get a sense of your current viewership and engagement. These include:
- Current and historical views on TikTok
- Profile views
- Likes, comments, and shares
- Follower growth after each video
For a streamlined process, use a reliable automated analytics and reporting tool. Assess the generated results against your long-term goals. Make strategic tweaks accordingly to get more views on TikTok.
11. Promote User-Generated Content
Find user-generated content and promote it on your TikTok profile for greater authenticity. It will boost your popularity among the TikTok crowd and nudge them to watch and engage with your videos.
You can create a TikTok challenge. Then, ask followers to participate and use your dedicated hashtag. Repost UGC on TikTok and showcase them across other social media platforms to build a community.
Conclusion
While the platform is competitive, creativity and implementing relevant TikTok marketing tips can make your videos a hit among your audience. However, try using a scalable social media management tool for hassle-free and goal-focused campaigning.
Finally, make continuous improvements to retain your TikTok following and grow views over time.
