Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts.
What is geotagging?
Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was posted from.
Geotagging may be in the form of latitude and longitude coordinates, or it may involve tagging a place name, like an attraction or a business.
Why should you use geotagging?
If you’re a location-specific business, you stand to benefit most from growing a local audience.
By tagging your website or social media posts with your physical location, you make it much easier for local customers to find you.
This benefits users too. In an infinitely large online space, users still crave the ability to find local content, because they want to find the content that’s most relevant to them.
4 Ways to use location-based marketing
1. Geotag your Instagram posts
Instagram allows you to tag your photos, videos, and Stories with a physical location.
Why should you use Instagram geotagging?
By tagging your Instagram posts with your location, you are more likely to show up in local users’ Discover feed, or for users who are specifically searching that location.
This is a great, low-effort way to boost engagement.
You can also tag your posts with an event, so that eventgoers can find your content.
2. Geotag your other social media posts too
Facebook, YouTube, Twitter, and most other social media apps also let you tag posts with your location.
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.
3. Use local search ads
If you’re trying to target an audience with a specific location, you can run location-targeted ads on Google, Bing, and other search engines.
Your ads will target users who are searching with your specific location keywords, either in their search results page or on the map results.
4. Real-time geolocation marketing
If your business has its own app, you can use your customer’s physical location to present them with an offer once they’re within a certain distance of your store.
For example, you could push a notification with a recent sale, or trigger part of the customer experience. Consider getting analytics cerftification in case you want a stronger grip on your marketing numbers.
The Atom movie app, for example, allows you to pre-order concessions like popcorn. Once you arrive at the theatre, your geolocation pings the concession stand to prepare your popcorn for you by the time you arrive.
Related Articles:
Incorporating Memes, Emojis, and Gifs Into Your Social Strategy for Higher Engagement
5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.
Frequently Asked Questions
What do you mean by geotagging?
Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was posted from. Geotagging may be in the form of latitude and longitude coordinates, or it may involve tagging a place name, like an attraction or a business.
Why do we use geotagging?
If you’re a location-specific business, you stand to benefit most from growing a local audience. By tagging your website or social media posts with your physical location, you make it much easier for local customers to find you. This benefits users too. In an infinitely large online space, users still crave the ability to find local content, because they want to find the content that’s most relevant to them.
What are different ways of using geotagging?
Here are 4 ways to use geotagging for marketing purposes:
1. Geotag your Instagram posts
2. Geotag your other social media posts too
3. Use local search ads
4. Real-time geolocation marketing