Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users.
According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives 80% of all US social referrals.
Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. And that includes your competitors too.
To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. For that, you need to add Facebook competitor analysis tools to your marketing arsenal. This way, you can gauge what’s working for your competitors and avoid the mistakes they make.
Why should you do Facebook competitor analysis?
Facebook competitor analysis enables you to assess your key rivals in the market. Being an established brand on Facebook is not enough to stay relevant in the market. For that, you need to analyze competitors to understand the market better and improve constantly.
The data you gather will show posts that get the most traffic. It will give you ideas to come up with something unique and help you curate appealing content for your target market.
The social media audience is extensively diverse. Facebook competitor analysis makes it easier to understand what they demand. The insights help you plan campaigns capable of making your brand stand out in an already crowded virtual space.
Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan.
As Facebook has a vast population of social media advertisers, analyzing every KPI manually is not an effective method. That’s why you need Facebook competitor analysis tools to generate accurate and actionable results.
10 Best Facebook competitor analysis tools
There is an abundance of options for Facebook competitor analysis tools. To help you make the right choice, we have compiled a list of the 10 powerful ones.
1. Keyhole
First up on our list is a social media management tool with robust Facebook competitor analysis features. Keyhole makes benchmarking a cakewalk with real-time and industry-specific insights.
Keep a tab on real-time metrics to measure your performance. The platform’s superior technology allows you to track keywords, hashtags, or profiles in a single search field. You can also add multiple keywords or second-level search terms to dig even deeper.
With Keyhole, you can out-react competitors by interacting with influencers when they are most engaged. You can also catch emerging trends around your brand as they happen.
Features
- The reports are rich with visually delightful charts and graphs for easy comprehension. You can download them in PDF format.
- Single page easy-to-use central dashboard is with access to both colleagues and clients.
- Offers sentiment analysis.
- Users can also set up a custom notification. Whenever there’s a 50% increase in keyword mentions compared to the previous 7-day average
- Schedule unlimited posts across multiple social media platforms.
- Alerts you whenever your search term has a drastically increased engagement.
Pros: Comes with a free version and two customizable packages. One of the most affordable analysis tools out there. Provides API access, which allows users to analyze data in a much more detailed way.
Price: Custom
What our customers say about Keyhole
“I didn’t know the extent of my social media efforts, but now I’m able to keep track.”
–Enid K. Product Manager.
“Keyhole has a great user-friendly dashboard with thorough metrics and a great reporting layout that makes it useful for reporting up. I fully recommend, and we use it year round!” –Luke W, Senior Social Media Manager.
2. Social Status
Social Status is another social media management tool with Facebook competitor analysis capabilities. This platform goes beyond generic competitor analysis. With powerful sentiment analysis features, it dives deep into the sentiment of your audience. This helps users understand the expectations of their core buyers and what part of the competitor’s marketing strikes a chord with them.
Features
- Comes with themes and topics for better engagement
- Offers sentiment analysis
Pros: Easily identifies the best-performing posts based on metrics like engagement, comments, likes, etc. Its accurate content analysis helps users identify different content formats used by competitors and understand their strategies.
Cons: Filters are not as extensive as some of the alternatives.
Price: Starts at $29 per month
3. Sociograph.io
Don’t want the monetary commitment of a pricey analytic tool? Sociograph provides free competitor analysis services for you to leverage. The platform shows the average number of comments, shares, and likes per post.
Features
- Can dig out the statistics from the first day the page was created
Pros: Quite efficient for a free platform. It can also track the top posts in a specific period, post types, as well as the total number of authors and posts.
Cons: Not the best tool for detailed competitor analysis.
Price: Free
4. Sprout Social
Next up on the list is Sprout Social, a management social media platform with an effective Facebook competitor analysis feature. It tracks the online activities of your competitors with its social listening capabilities and generates overall Facebook performance reports.
Features
- Social listening capabilities
- Manages your social media inbox using the Smart Inbox feature and handles all your conversations on various platforms in a single window
- Offers filtering options based on the content type
Pros: Reports show detailed engagement analysis, brand monitoring, changes in audience growth, graphs, etc. It Lets users turn reports into PDF format and share them externally. The side-by-side comparisons with your competitors make benchmarking easy. The platform also shows top ads and other posts within the industry and gives you access to competitors’ demographics.
Cons: Does not offer bulk pricing. May not be the best-suited option for large teams for its pay-per-user structure. Sprout Social is also in the more expensive range of tools.
Price: Starts at $89 per user per month.
5. Porter
Porter is another popular Facebook competitor analysis tool that allows Facebook page tracking, be it your own profile or your competitor’s. You can monitor likes, increase or decrease stats on their followers, engagement in ad posts, and more.
Features
- Generates white-label Facebook reports with insights on over 130 fields and combined reports on Facebook and Instagram marketing posts.
- Users can run social media audits to extend their customer base through Facebook marketing.
- offers 90+ free data studio report templates
Pros: Provides historical data for page likes and followers. You can leverage messenger Insights, insights on audience demographics, and positive and negative actions to make more informed decisions. Enterprises can request custom packages.
Cons: Users sometimes face problems while downloading reports.
Price: Starts at $150 per year.
6. BigSpy
With many keyword exclusions, BigSpy helps you filter through Facebook ads and allows detailed data research from the one you are interested in.
Features
- 14 advertising filters and 9 advertising ranking methods
- Intuitive layouts that are suitable for both beginners and professionals.
- Choose ads based on several parameters like location and ad age
Pros: The platform shows daily trending ads to users. Besides the filters, the platform’s Facebook AdSpy also offers tracking features to examine the performance of competitor ads. You can evaluate the likes and share changes and analyze the advertising time, performance, landing page, characteristics of the audience, and other advertising factors.
Cons: Confusing to navigate.
Price: Starts at $6 per month.
7. Vaizle
Vaizle is a Facebook competitor analysis tool that is a game-changer for businesses seeking to gain a competitive edge on the social media platform. With its cutting-edge features, Vaizle enables users to monitor and analyze their competitors’ Facebook performance comprehensively.
With Vaizle, users can make data-driven decisions, enhance their Facebook presence, and stay ahead of the competition in the dynamic world of social media marketing.
Features
- Gain valuable insights into your competitors’ Facebook performance, content strategies, and engagement metrics.
- Monitor the level of engagement (likes, comments, shares) on your competitors’ Facebook posts to understand what resonates with their audience.
- Compare the performance of your own posts with those of your competitors to fine-tune your content strategy.
- Generate detailed reports and visualizations to simplify data interpretation and presentation.
Pros: It gives comprehensive insights into competitors’ Facebook performance, user-friendly interface, benchmarking capabilities, trend identification, and valuable audience demographics.
Cons: Vaizle does not offer a scheduling feature.
Price: Starts from $22/month
8. Agorapulse
With exceptional social listening features, Agorapulse makes Facebook competition analysis a data-driven and holistic operation. It lets users listen in on social conversations about their brand, competition, and the overall market space.
Apart from measuring your Facebook marketing KPIs, it keeps track of your advertisements and offers workflow collaboration capabilities for enterprise-grade teams.
Features
- Allows users to label, bookmark, and assign any Facebook competition monitoring task to a teammate
- Allows you to export reports as PowerPoint presentations
- Offers audience management, and ad engagement calculations
Pros: You can click on a monitored item and instantly like, retweet, and reply to its comments and messages. The key features of this analysis platform deal with publishing content, and analyzing self and competitor data. You can schedule your Facebook posts, publish them, and monitor their engagement on one platform.
Cons: Does not support all features of the different platforms, such as Facebook carousels.
Price: Starts at $99 to $499 per month.
9. Fanpage Karma
If you want to analyze multiple competitor profiles at once to discover a comprehensive overview of their strategies, Fanpage Karma is one of the best options out there. The platform lets users share the dashboard with external stakeholders. Apart from content analysis, it runs time-of-the-day analysis and facilitates easy team collaboration.
Features
- Comes with custom dashboards for you to view graphical reports
- Provides alerts for high-volume activities.
Pros: Users can customize report colors and export them to PDFs. Fanpage Karma also offers a free package for Facebook users with a single profile.
Cons: The tool can be a little costly for each additional user.
Price: Starts at $55.11.
10. Quick search
If you want an instant but comprehensive overview of your Facebook page and your competitors, Quick Search is an option. It also offers social listening skills so that you can monitor competitor Facebook pages, examine their social media successes and failures, and refine your marketing strategy.
Features
- Generates quick reports with some of the most important KPIs, such as volume, engagement, demographics, sentiment, and geographies.
- Offers a quick search option.
Pros: With quick search, you can compare multiple competitors to evaluate your marketing strategy. Users can also create viral content based on the audience’s demands and interests, and discover emerging trends to improve content.
Cons: The loading pace is slower than some alternatives.
Price: Pricing is available on request.
Conclusion
For consistent and positive brand presence on Facebook, competitor analysis is a must. But manually examining each competitor’s activity to derive insights is an error-prone and lengthy method. Thus, it is likely to result in inaccurate and ineffective findings.
The rule of thumb here is to choose software that’s not only precise but also scalable — both of which you can find in Keyhole. The social media management platform offers robust competitor analysis & benchmarking features. With exclusive industry-specific insights, you can grow your marketing strategy with confidence and bring in the best possible results.
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Frequently Asked Questions
How do I do a competitor analysis on Facebook?
Manual tracking of competitor activities is possible. But to do it accurately, you need to select a reliable competitor analysis tool. Then, leverage it to find and track your competitors. Use the collected data to improve your strategies.
How do I find my competitors' engagement rates on Facebook?
First, go to the Posts tab and access the Top Posts from the ‘Pages You Watch’ list through the top menu. You will get a list of the top five posts published during the last seven days ranked according to engagement.
How do I find my competitors' meta descriptions?
You can find your competitor's metadata in the source by looking at the top of the document inside the element.