We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media for their news.
Why this matters
For years, Keyhole has been the go-to resource for brands needing real-time social listening and analytics, keeping you in tune with what people are saying about your brand. Now, by joining Muck Rack, we’re taking that mission to the next level. Muck Rack isn’t just another name—they’ve been doing this since 2009, just like us. They’ve built a reputation helping organizations build trust, tell their stories and demonstrate the unique value of earned media.
By teaming up with them, we’re bringing the best of both worlds to offer you even more tools to level up your communication strategies and turn those insights into actions. Get ready to zoom in on the conversations that matter, spot a crisis, inform earned media strategies, and prove, without a doubt, that your communications strategies are working.
“We couldn’t think of a better partner than Muck Rack to scale our technology and get it into the hands of the PR community,” added Saif Ajani, cofounder of Keyhole.
“Our social listening and monitoring tools integrated with Muck Rack’s earned media reporting will help communicators understand which conversations are impacting their reputation, enabling them to take timely and informed actions.”
What this means for you
For now, Keyhole will continue to operate independently, ensuring you get the same great experience you’ve always had. We’re closely collaborating with the Muck Rack team to ensure this transition is as smooth as possible, so you can look forward to even greater value in the months ahead.
Together, Muck Rack and Keyhole will be working on integrating Keyhole’s social listening capabilities within the Muck Rack platform, alongside their media monitoring tools. This means you’ll be able to see the full picture of how your brand is perceived across online, television, radio, newsletters, print, and now social media. Not a Muck Rack customer? Request a demo.
Thank you for being part of the Keyhole journey. We can’t wait to show you what’s next!
Want to learn more? Hear from Muck Rack’s CEO.
