Twitter has always been a challenging platform for businesses.
While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter.
We all know social engagement is important for brands, but how do you track the real-world impact on your business?
Should you go after new followers or should you run a new Twitter campaign? Are there influencers out there who may be impactful to your brand?
Finding the right Twitter analytics tool will provide you with the answer to those questions to help your social strategy flourish.
Features of the best Twitter analytics tools
What can Twitter analytics tools do for your business? Before you start looking into investing in the best tool for your business, make sure you consider exactly what insight you want to gain.
Here are a few key reasons to use a Twitter data analytics tool:
1. Tracking important Twitter metrics
- Tweets that historically have the most engagement
- Brand mentions
- Insights from your competitors
2. Growing your Brand
- Identify potential brand influencers
- Grow your follower base
- Grow your business
3. Guiding your Twitter Content Strategy
- Discover what hashtags and topics your followers are discussing
- Improve new content by leveraging data on what your audience finds most engaging
- Manage your Tweet schedule
- Better manage replies to brand mentions
Now that you’ve established what you’re looking for, review our research of the top 10 Twitter analytics tools.
1. Twitter Analytics (Native)
Features: The native Twitter Analytics platform offers a wide range of basic information. This analytics tool includes data about both your Twitter account and general insights into what’s trending on Twitter.
Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. At a glance, you can also see your top tweets, top mentions, and top new followers per month.
Twitter’s audience insights break down your follower base by their interests, occupations, buying styles, wireless carriers, gender, and more. Many other top Twitter analytics tools do not offer this data.
The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. This tool offers native ability to advertise directly to Tweets relating to any of these topics, and the ability to target by goal (followers, engagements, leads, website clicks, and more).
Main advantage: This is a simple tool for beginners, offering detailed audience demographics data and built-in advertising tools.
Disadvantage: The majority of data reports can span only a 3-month period. Most businesses will need more robust data reporting.
Pricing: Paid
2. Keyhole
Keyhole is a real-time Twitter analytics & listening tool. Their simply designed dashboards give you an overview of key data that helps you make meaningful decisions about your brand.
Keyhole features a full slate of analytics features and in-depth reporting. To start, their hashtag and keyword listening allows you to analyze industry conversations live and their account analysis tool lets you analyze and optimize your posting schedule and content.
You can also use the tool to schedule unlimited tweets to get amplified reach and engagement. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on both live and historical data for Twitter, Instagram, Facebook, and Youtube.
Here are a list of features that makes Keyhole a remarkable Twitter tracking tool:
1. Get accès to Twitter historical data without signing up for the tool
2. Schedule tweets tp your best time to post on Twitter
3. See your competitor’s best time to post, best content types, and more
4. Track your Twitter analytics in real time
5. Create custom report or live dashboard and share it with your teammates
6. Leverage social listening by adding your go-to branded hashtag and keywords
Main advantage: Keyhole is a huge time-saver, and is primarily used for real-time social listening and gaining actionable insights through data.
Pricing: Custom
3. Hootsuite
Hootsuite is widely known as the most popular tool for managing social media content. It’s also a commonly used social listening tool. While it used to be the main tool on the market, it faces many more competitors now.
Hootsuite has a deep feature set beyond basic analytics, boasting social media scheduling tools, user / keyword / hashtag monitoring, content curation, and team management.
If you’re looking for Twitter analytics data, Hootsuite provides a dashboard overview of your basic metrics. You can also build unlimited reports, exportable in the most common document formats. One of the most useful tools is the ability to track how fast your team members respond to brand mentions.
There are also a wide variety of add-ons from other data providers, some of which are free, but many of which come at additional monthly fees.
Main advantage: Consolidates data from Facebook, Instagram, and Twitter. Large user base and support information.
Disadvantage: Hootsuite is much pricier than similar competitors.
Pricing: Hootsuite offers a 30-day free trial. $99/month for a single user and 10 profiles and $249/month for up to 50 social profiles and 3 users. Enterprise plans are available.
4. Buffer
Buffer is primarily a social scheduling tool, but for those who are in need of a combined platform, it also provides Tweet-level analytics.
You can consider Buffer a lighter, less expensive version of Hootsuite, allowing users the ability to easily drop posts into a pre-planned content schedule.
From an analytics perspective, Buffer has announced Buffer Analyze, a more robust social media marketing tool, which promises the ability to track key metrics on the posts you’ve shared, including the ability to track what type of content has performed best.
Main advantage: Easy to use for scheduling content. The free tool is fairly robust.
Disadvantage: At present, data reporting is fairly limited, but Buffer Analyze may change that.
Pricing: Buffer pricing starts at $6 and goes up to $120 per month.
5. Sprout Social
Sprout Social is another full social media management solution. It offers tools to manage analytics tracking, engagement, publishing, listening, collaboration, and automation.
The Smart Inbox feature combines all messages from all major social profiles into a single stream.
Sprout Social’s data reporting tools are quite in-depth. You can build several listening queries that monitor specific keywords or users in order to create a live feed of brand mentions and analyze user sentiment or geolocations.
From an analytics standpoint, Sprout Social allows you to build custom reporting dashboards that include data around engagement, task performance, messages, top-performing tweets, Twitter trends, Twitter comparisons, keyword reporting, and more. They allow these reports to be branded with your logo for easy sharing.
Main advantage: Robust reporting capabilities and built-in image editors and CRM tools.
Disadvantage: Reports do not incorporate unlimited historical data.
Pricing: The pricing starts at $249 and goes up to $499 per month. They also offer a free 30-day trial.
6. Klear
Klear’s main functionality is to help your business identify key influencers on Twitter, YouTube, Instagram, YouTube, and other blogs, and has over 5 years of historical data for your business to leverage.
Klear is simply designed, easy to use, and can provide helpful insights for small to medium businesses.
The analytics tool provides analytics for individual influencers in a beautiful dashboard, including engagement reports, audience demographics, popular content, and more.
Klear also offers monitoring tools that let you track KPIs, true reach, and estimated ROI.
Main advantage: Great for identifying influencers and their reach. Intuitive interface.
Disadvantage: Limited use, as it offers shallower data reporting for your business’s profiles.
Pricing: Klear offers a free version with limited features. Their pricing is customized so you need to fill out a form first to get the pricing details.
7. Agorapulse
Similar to Hootsuite, Agorapulse is another all-in-one tool that allows you to manage your entire social media presence across all social profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Agorapulse offers content scheduling tools, including the ability to re-queue or reschedule old posts. It also provides message feeds to help consolidate all incoming messages. From a listening perspective, Agorapulse features monitoring and chatter streams and allows you to track the average response time on each platform.
This tool provides one-click Twitter analytics reporting that’s easily exportable to a PowerPoint presentation. You can also see the performance of key metrics like replies, impressions, and clicks over time. You can also track the number of interactions on specific hashtags to help you inform your content strategy.
Main advantage: Basic reporting across all social platforms.
Disadvantages: Limited ability to manage content on platforms within the app with occasional photo issues. Inability to combine reports for one brand across several platforms.
Pricing: Ranges from $69/mo to $499/mo with a custom plan. Free trial available.
8. Whatagraph
Whatagraph is a code-free marketing data platform that can pull data from over 40 sources to be used in interactive reports and dashboards. The ability to combine metrics from multiple social media such as Twitter, Facebook, Instagram, and LinkedIn makes it especially useful for tracking individual campaign performance.
With Whatagraph, you can create in-depth interactive reports and dashboards with data that is automatically sourced from your client’s marketing channels.
The Twitter Report template comes with pre-made widgets, graphs, and tables that cover your page insights on reach, impressions, demographics, and many more. The reports are highly customizable in terms of type and arrangement of widgets, color, and branding.
Once you’re happy with the report outline, you can automate sending to a list of selected addresses.
Whatagraph launched the new data transfer functionality, that allows users to easily move data from popular marketing platforms to a Google BigQuery data warehouse for advanced analytics and deeper insights from historical data.
Main advantage: Simple drag-and-drop interface so even non-technical users can create insightful Twitter reports and move Twitter Ads data to BigQuery.
Disadvantages: It offers yearly fixed pricing.
Pricing: Whatagraph three adjustable pricing plans: Professional, starting at $249 for five users and 25-50 sources, Premium, starting at $499 for ten users and 50-100 sources, and Custom, for 100+ sources and unlimited users.
9. Quintly
Quintly provides in-depth analytics tracking for multiple social channels, including Twitter, Facebook, YouTube, and more.
It offers competitive benchmarking, allowing you to track your account performance versus that of your competitors. You can also track your key KPIs and centralize your online marketing success all in one place.
You can also automate your social media analytics reporting with the ability to create custom reports, including live reports with shareable links, customized to your brand.
Advantage: All-in-one social analytics solution with customizable, branded reports
Disadvantages: Pricier than similar analytics tools. Lacks deeper listening analytics of competitors.
Pricing: Accounts start at $345 a month, based on the number of profiles.
10. ContentStudio
Last but not least, ContentStudio is a content discovery and curation tool. Like other tools on our list, this is primarily a social listening tool, helping you monitor conversations and popular content across a variety of topics on all social platforms. There are also a variety of automation and publishing tools available.
With this tool, you can track what’s trending right now. As of 2018, the tool does not yet have a full analytics tool, but it promises to have one soon.
Advantage: Track conversations across all platforms.
Disadvantage: No established analytics reporting tool.
Pricing: ContentStudio starts at $25 a month for 5 social accounts, and ranges up to $99 a month for 25 social accounts.
Conclusion
To sum it up, tracking and analyzing metrics is crucial for success on Twitter. We have explored the top 10 Twitter analytics tools that can help you gain valuable insights into your performance. From follower growth to engagement rates, these tools offer a wide range of features to empower you with actionable data.
Among these impressive options, Keyhole stands out as a comprehensive and user-friendly solution. With its advanced analytics, real-time monitoring, and easy-to-understand reports, Keyhole takes your Twitter strategy to the next level.
Don’t miss the opportunity to unlock the full potential of your Twitter campaigns. Experience firsthand how Keyhole can elevate your social media marketing. Start harnessing the power of data and make informed decisions to drive your success on Twitter. Your brand deserves it!
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Frequently Asked Questions
Which Twitter analytics tool is the best?
Keyhole is one of the best Twitter analytics tool you can use. Its hashtag and keyword listening allows you to analyze industry conversations live and their account analysis tool lets you analyze and optimize your posting schedule and content.
Does Twitter have an analytics tool?
Yes, Twitter has its own native analytics tool. Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. At a glance, you can also see your top tweets, top mentions, and top new followers per month.
What are the tools of Twitter?
Some of the tools of Twitter are:
1. Twitter Analytics
2. Keyhole
3. Hootsuite
4. Buffer
5. Sprout Social
6. Klear
7. Agorapulse
8. Whatagraph
9. Quintly
10. ContentStudio
