Everybody knows the power of social media influence. For the past decade people have monetized their social media visibility, with businesses leveraging their social media presence to boost customer awareness and sales.
However businesses choose to use social media, there’s one problem that affects everyone; managing multiple social media accounts can be challenging. Meta Business Suite offers a one-stop shop for managing WhatsApp, Facebook, and Instagram.
What exactly is Meta Business Suite?
Meta Business Suite is a social media management tool that helps businesses manage social media campaigns across Instagram and Facebook. This includes scheduling posts and responding to comments, providing useful analytics on post-performance, and managing ad campaigns.
Meta Business Suite is also scalable, and can be used for small or large businesses. Even B2B businesses should include it as part of a B2B sales strategy framework. It’s free to use, and the budget is 100% under your control if you decide to run ads.
Meta Business Suite vs. Facebook Business Manager
Meta Business Suite and Facebook Manager have different purposes, though they work together for some operations.
If you think of Meta Business Suite as the front-end management system where you can manage posts, comments, and messages, then Facebook Business Manager is the back-end, providing more of an administrative role.
Facebook Business Manager is a centralized platform that allows you to control your business page(s) and any advertisements you run.
Meta Business Suite allows you to run your social media across multiple platforms and boost posts but utilizes a business manager when you want to perform more in-depth tasks such as full advertisement campaigns.
Read More: Everything You Should Know About Online Reviews
Advantages of using Meta Business Suite
If having everything in one place isn’t a big enough advantage, there are several other advantages of using Meta Business Suite, which include:
1. Centralized management of Facebook and Instagram accounts
Managing multiple social media accounts often means duplicating posts, copying and pasting content, or switching between multiple platforms. This is inefficient and can even lead to errors. Meta Business Suite lets you manage two social media platforms from one dashboard, streamlining the process.
2. Streamline content creation, scheduling, and publishing
Meta Business Suite allows you to streamline content creation across Facebook and Instagram. It also allows you to schedule when posts go live, meaning you can set posts to go out at the times when you get the best visibility and interactions, even if this is outside of business hours.
3. Gain insights into audience behavior and performance metrics
The tool provides useful analytics such as audience behavior and post or advert performance metrics. Using this data helps you to understand where to tweak campaigns so they work harder and provide better results.
It includes useful data on who is interacting with your posts too, so you gain a better understanding of your audience and how to target them better moving forward. This can help you grow your followers without spending money on advertising.
4. Efficiently manage messages and comments from both platforms
Meta Business Suite collates all your messages from Facebook or Instagram into one inbox. This keeps everything in one place and lets you use automated replies to FAQs. For example, if your business is one of the best B2B data providers, people may ask, “what is a data provider?” Automated responses save you time and ensure consistent communication across both platforms.
5. Maintain a unified brand image across both platforms
Your brand is your personality. It’s your character and as business marketers, we communicate this through our tone, our logo, corporate colors, images, and so on to build brand recognition and trust. Having a unified brand is easier when everything is managed from a central location.
Steps to start using Meta Business Suite
Getting started with Meta Business Suite is a relatively simple process:
1. Create a Facebook business account
If you don’t already have a Facebook account, you can sign up for one here. This is a crucial step as without a personal Facebook account, you can’t create business pages or integrate Meta Business Suite.
2. Access Meta Business Suite
You can access this on your desktop here or download the app. Once you’re on, log in using your Facebook credentials. Once you’ve logged in, you’ll be prompted to follow a series of steps to either connect or create a Facebook page.
3. Connect your business pages and accounts
If you already have a Facebook page for your business, you can connect it by selecting the name of your business and the page you’d like to connect. If you don’t have a business page set up, you can add your business details and create one as part of this step.
4. Familiarize yourself with the interface and available features
This is an important step as there is quite a lot to get to grips with, but most things on the menu are self-explanatory, such as the “Ads” tab. The main areas to get accustomed to are:
- The Home page. Here you can view to-do lists and content performance or create new posts.
- The Notifications tab. This shows you any new updates such as comments, likes, and messages from all your connected accounts.
- Your Inbox. You’ll find new messages from all platforms here.
- The Planner tab. This lets you see all of your scheduled posts and adverts in one place. It helps you organize and plan your scheduled posts.
- Insights. This shows you how your ads and posts are performing and allows you to track key metrics such as follower growth, engagement, and views.
- Settings. Here you can manage third-party integrations, permissions, and so on.
5. Use the suite to create and schedule content
You can schedule posts from the home page, through the planner, or via the content tab by selecting “Create Post”. You can then choose where you want to share the content (either Facebook, Instagram, or both). Once you’ve added an image or video, written a caption, and edited the post, you can choose to “Post Now”, or schedule it for later.
6. Analyze performance metrics and post insights
Meta Business Suite allows users to create some useful analytics reports. These can provide valuable data on audience demographics as well as engagement trends and advert performance. The analytics dashboard is where you’ll find valuable metrics to help you refine future campaigns and make better social media marketing decisions moving forward.
Keyhole also has a Facebook Analytics dashboard, enabling you to track any public Facebook page, set hashtag or keyword trackers, and use sentiment analysis to find out what customers really think about you and your competitors.
7. Engage with your audience directly from the platform
Meta Business Suite helps you to streamline communication by having it all in one place, the platform also allows you to direct communication to the right user using the “Assign Conversation” option, meaning conversations are never missed.
8. Create and manage Facebook and Instagram ads within the suite
Using Meta Business Suite to create ads simplifies the process. You can boost posts easily, or create ads with seamless integration with Business Manager. The platform’s beauty is the detailed performance analytics you get in real time. This means you can edit, pause, extend, or cancel campaigns based on their level of success.
9. Invite team members to access and collaborate in the suite
You can invite team members from the “People” section of the settings menu, as well as set their access level. You can choose to grant temporary or permanent access depending on the requirements of each user, as well as restricting certain actions depending on the tasks they will be performing.
10. Explore additional features like shop management
Creating a shop through Meta Business Suite allows you to set up a virtual shop front and sell products directly through Instagram and Facebook. There are plenty of optimization tools, such as featured products and collections, to help attract customers and make sales.
Read More: What is Metaverse Marketing? 5 Key Strategies to Implement
Using Keyhole for tracking Facebook analytics
Meta is great for streamlining Facebook and Instagram management, but if you’re using more than these two platforms, you may want to use a product like Keyhole to cross-publish content to other social media sites such as X.
Keyhole also has a social listening function as an additional tool, meaning you always know what people are saying about your brand, products, and competitors. Speaking of competitors, Keyhole also allows you to track any public page, meaning you can keep tabs on market and competitor trends as well as your competitors’ performance.
Wrapping up
Getting to grips with Meta Business Suite can help you get a better handle on managing your social media content. It’s great for centralizing the management of WhatsApp Business, Instagram, and Facebook, but it’s also useful to businesses just operating one platform. Assigning communication, scheduling content, and receiving analytics alone are compelling reasons to join the platform.
There is a bit of work involved in the setup, but the platform is user-friendly and will help your business page and advertising work harder for you. Keyhole’s analytics tracking can push you even further, so unlock your social media success.
Frequently Asked Questions
1. How much does Meta Business Suite cost?
Meta Business Suite is free to use.
2. Do I need the Meta Business Suite?
It works best if you’re managing multiple pages, posting content on Instagram and Facebook, or wanting to run ads. It also works well for businesses wanting to market goods or services and communicate across platforms.
3. How do I get support if I need it?
You can access support through the Meta help center. This has FAQs and troubleshooting content that will help you solve most issues. If nothing there is helpful you can contact Meta support here too.
