11+ Social Media Marketing Tools You Need In 2024

The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. It can thus be super hard to manage your presence in these fast-paced online social spaces.

And this is where some of the best social media marketing tools come in! They’re no less than a blessing for all kinds of businesses and marketing teams. Social media manager, marketing consultant, brand manager – whatever capacity you work in, these tools can be the key to your success.

In this article, we’ll talk about some of the most popular social media marketing tools on the market that can give your social media game a major boost. Let us give you that much-needed push toward conquering the saturated and competitive digital landscape. But first, here’s a quick overview of the many benefits that these tools bring.

The need for social media marketing tools

No matter what anyone thinks, social media management is not easy. We’ve often seen sizable marketing teams simultaneously handling numerous social platforms, struggling to regularly push attention-grabbing content, managing customer interactions, and analyzing performance data. And they do all this for multiple clients, no less!

Social media tools can help you easily and efficiently tackle all these problems.

Take scheduling tools like Buffer or Hootsuite, for instance. You can conveniently put together a proper calendar and automate the publication of your posts. Imagine the amount of time you could save and the level of consistency you could achieve.

Similarly, if you want to really get into the nitty-gritty of how well your content has been doing with your online audiences, tools like Keyhole and BuzzSumo can help. With their advanced analytical capabilities, these platforms give you a deeper understanding of your content’s performance. You can then improve your content further and win your audience’s hearts.

That’s not all. Some of these tools really help improve internal communication, collaboration, and performance among big and small social media teams and agencies. A large fraction of them are cloud-based, meaning central access for all members at all times. Everyone stays in the loop and on top of things. There are features that allow you to clearly define assignees for every task, along with deadlines. Other tools, such as paid or free text to speech, graphic design, and video editing, help in the actual content production process.

With the right digital marketing courses and tools, your team can attain new levels of efficiency, collaboration, and consistency. More importantly, they’ll give you a chance to expand your reach, boost engagement, and gain a higher overall return on your investment.

So let’s go over a few of these social media management tools and see how each of them can contribute to your business’s success this year.

11 Best social media marketing tools for 2024

1. Keyhole

Price: Custom

Keyhole is primarily a social media analytics tool for businesses that want to track brand mentions, engagement levels, and social trends.

There are five key areas that the tool focuses on.

• Social listening
• Profile analytics
• Influencer tracking
• Publishing
• Trend analysis

Keyhole gathers crucial data such as how many times and in what context (good or bad) your brand is being mentioned on different social media platforms. It gives you access to metrics such as the number of followers gained/lost, impressions, reactions, reposts, DMs, or clicks you’ve gotten from your social media posts. And you can track not only your own social profiles but also your competitors’.

It also collects data on what topics your followers generally like to talk about by tracking and analyzing which hashtags or keywords are trending and how certain campaigns have been performing. By gaining accurate insights into popular topics, you can strategically plan your content stream and gain an edge over your competitors.

Given the rapid growth that influencer marketing has achieved in recent years, the influencer tracking feature is a must-have for businesses that heavily rely on word of mouth. The tool identifies your most active and celebrated followers and analyses whether or not their profiles are good enough to promote your business through.

You can use Keyhole’s scheduling tool to prepare your social media posts well in advance and automate the critical process of their timely publishing across multiple social platforms.

“There is no guesswork when you use Keyhole. There is only top notch data that you can use to improve your social media marketing strategy.”

Neil Patel (Co-Founder, NP Digital)

“I really do value Keyhole. It was one of the first platforms that I came across for navigating the social Internet, and it’s proven to be highly user-friendly and a pure joy to use. I even use it in my free time.”

Melissa Fares (Social Media Reporter, Reuters)

2. Elai.io

Price: Starts from $23/month

Elai.io is an AI-powered text-to-video solution that helps companies create interactive video content in minutes with real people from text. The tool aims to facilitate video creation for enterprises, start-ups, marketers, SMMs, and L&D specialists, giving them the power to create professional-looking marketing and product videos, L&D content, and other multi-purpose video materials with interactive quizzes and clickable buttons in 75+ languages!

Elai.io has a user-friendly interface that converts text prompts, PDFs, PPT\PPTX, DOCs, URLs, and scripts to voice-over. With over 80 built-in digital presenters, available in over 75+ languages & 400+ voices, video creation is as simple as that! Elai.io helps develop SMM promos, YouTube tutorials, Insta Reels, personalized marketing videos, and engaging employee training videos. 

Video slides are completely customizable and the user can upload media, screen-recording, and use custom music, fonts, and animated elements for videos in various video formats suitable for any social media. Plus, the customers can create their own AI Avatar (Studio, Selfie, and Photo Custom Avatars) and clone their voices in 32 languages for more personalized video projects. Additionally, your team can seamlessly collaborate on the project, and leave feedback, comments, and edits. 

Elai.io offers various opportunities for automating video production such as a pre-built Template Library with ready video templates, scalable video generation via API, personalized video messages creation through Zapier integration, and an AI Storyboard option to create videos from a simple text prompt, And finally, the solution provides the ability to add “Listening Avatars” to make engaging dialogues between the presenters to capture viewers’ attention. 

3. Icons8

Price: Monthly subscription — $30, annual subscription — $288 (for icons, illustrations + photos)

Icons8 is a comprehensive service offering a wide range of graphic assets essential for visual social media content. It includes a vast collection of icons, illustrations, and photos tailored to meet various creative needs. 

All the assets have diverse styles and themes to find suitable elements for enhancing user engagement across different platforms. They can be downloaded in multiple file formats, including PNG, SVG, and JPEG, or simply copied to quickly drag and drop into your social media design tool. 

Moreover, it has a user-friendly interface so you can easily search, select, and download the graphics. With their collections functionality, you can also collect your visuals and arrange them as needed. For example, create collections for different social platforms or types of content.

Whether looking for location mark icons for a clothing brand’s Instagram post with areas where shipping is available or vibrant Sale graphics for a Facebook ad campaign promoting discounts, Icons8 has everything you need.

Additionally, Icons8 frequently updates its library with new content, ensuring users can access fresh and relevant visuals to keep their social media content engaging and up-to-date.

4. Social Champ

Price: Starts from $29 per month for 02 users and 12 social accounts

Social Champ is the next-generation social media marketing tool that simplifies the process of managing multiple social media networks simultaneously. 

It provides a user-friendly UI that makes navigating and scheduling social media posts easier for users across nine social media platforms  like Facebook, LinkedIn, Instagram, Twitter, Pinterest, TikTok, YouTube, Mastodon and Google Business Profile

It also offers versatile features ranging from scheduling your social posts, AI Suite, shareable Social Media Calendar, Auto RSS, etc., and the cherry on top is the Canva Integration. 

Social Champ also offers detailed analytics across all the major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and even Pinterest. It includes all the marketing metrics from all social media channels, presenting a holistic perspective of your overall performance.

Whether you are a solopreneur, social media manager, or an emerging influencer, Social Champ furnishes you with all the resources and insights to optimise your social media content to achieve remarkable results. 

5. SocialBu

Price: Starts from $19/month for 2 teams and 12 social accounts 

SocialBu is an all-in-one social media management tool to help you take control of your social media presence. It simplifies the process of scheduling, posting, analyzing, and collaborating on your social media content. 

Whether you’re a social media manager, a startup, a small or medium business, a freelancer, or an agency, SocialBu helps you streamline your social media workflow and get better results. In addition, you can leverage its AI-powered caption generator to create compelling captions that entice users to engage with your content.

So, if you’re looking for a way to manage your social media accounts more effectively, SocialBu is a great option to consider. 

6. Canva

Price: If the features offered in the free version are not enough, you can opt for a paid plan, starting from $6.49 per month per user.

If you’re a complete newbie to graphic design, Canva is your tool! The interface is so user-friendly that even someone with zero experience could easily pick it up and do a pretty good job.

Apart from its vast collection of ready-to-use, Canva offers stock images and videos, free music, icons, shapes, transitions, effects, text styles, and a host of other features. It can really elevate the visual quality of your social media content.

You can design, draw, and create anything, from a logo or Facebook poster to a newsletter, infographic, or video within the web app. If you upload your logo or other branded content, Canva will identify your brand colors and help you incorporate them within your content.

You can download finished files in optimal size and quality according to your needs.

The tool allows you to build different teams, and members can work together on any post or project. Collaboration goals!

7. FlexClip

Price: FlexClip offers a free plan and a paid plan starting at $9.99 per month, billed yearly.

FlexClip is a powerful and intuitive video creation tool perfect for marketers looking to enhance their social media presence. Its user-friendly interface allows even beginners to create professional-quality videos with ease.

With FlexClip, you can trim, split, and merge clips, add text, music, and voiceovers, and apply a wide range of effects and transitions.

FlexClip also provides an extensive library of stock videos, photos, and music, making it easy to find the perfect assets for your projects. Whether you’re creating promotional videos, tutorials, or social media stories, FlexClip’s diverse templates and customization options ensure your content stands out.

Additionally, the tool supports 4K video exports, ensuring your videos look sharp and polished across all platforms.

8. SocialBee

Price: Starts from $29 per month for one user

One of SocialBee’s key features is content generation, which includes AI writing, bulk editing, hashtag generation, first comment scheduling, alt text, stock photo library, and URL shortening. And, to top it all off, it offers a Canva integration!

With its project management capabilities, you can easily create a social media campaign calendar and track progress. And with advanced organization tools, you can maintain a regular presence on social media with a healthy mix of different types of content like interactive PDFs.

By creating separate workspaces for different bands, SocialBee encourages you to stay collaborative and always on top of tasks. It ensures every part of your social plan is executed smoothly and on time.

9. ContentStudio

Price: Starts from $25 per month

ContentStudio elevates the entire content development, curation, and distribution process, offering a suite of features all housed within a user-friendly interface.

This robust platform allows users to explore trending subjects, curate captivating content from various sources, and coordinate publishing schedules across various social media networks, all from a single, consolidated dashboard. 

Whether you are an entrepreneur, marketing expert, or social media influencer, ContentStudio furnishes you with the resources and insights to optimize your content marketing strategies and achieve exceptional outcomes. 

Experience the innovative AI features of ContentStudio and transform your work approach—become more efficient and foster enhanced engagement without the additional effort. Leverage the capabilities of AI and unlock the utmost potential of your content.

Bonus

1. Hubspot

Price: Free

HubSpot’s Free AI Content Writer is included as part of HubSpot’s free tier, making it accessible to social media marketers of all sizes without any additional cost. This makes it an attractive option for businesses looking to enhance their social media presence without breaking the bank.

HubSpot’s Free AI Content Writer is a great tool for social media marketers looking to streamline their content creation process and drive engagement. With its intuitive interface and user-friendly features, the content writer is incredibly easy to use, even for marketers with limited technical expertise. 

The tool’s drag-and-drop functionality and customizable options make content creation a breeze, allowing marketers to focus on strategy and engagement rather than the mechanics of writing.

Powered by advanced artificial intelligence, this tool generates compelling and relevant content for social media posts, tailored to match your brand’s tone and style. The tool offers integration with social media platforms, allowing for direct sharing of content, and provides AI-powered suggestions to kickstart creativity. With its intuitive interface and user-friendly features, HubSpot’s Free AI Content Writer is the go-to solution for marketers looking to streamline their social media content creation process and drive engagement.

2. Venngage’s Infographic Maker

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Price: With plans starting from just $10 per month per user, Venngage offers an intuitive infographic maker perfect for beginners and pros alike.

Unleash your creativity with Venngage’s vast collection of infographic templates, images, icons, and more, elevating the visual quality of your content effortlessly.

Venngage empowers users to design, draw, and create a wide range of visuals, from flyers to videos, all within its user-friendly interface. You can download your finished files in the best size and quality so that your content shines across platforms.

Craft anything from reports to infographics within Venngage’s editor, with the option to upload branded content for seamless integration of your brand colors.

Collaborate with team members, download finished designs, and easily share across platforms, making teamwork and sharing goals achievable.

3. Uniqode’s Linkpage

Price: Bundled with Uniqode’s QR Code generator platform, starts at $15/mo.

Linkpage is Uniqode’s link in bio tool, which lets users create mobile-first landing pages that can host multiple links.

Most social media platforms limit the links you can add to your bio, making it difficult to promote multiple offers at a time. A link in bio tool like Linkpage helps you to overcome the problem.

Linkpage has multiple prebuilt templates tailored to different industries, which you can use to get your page up and running instantly. You can embed review forms, coupon codes, social media links, videos, and more into these pages.

Overall, Linkpage is great for generating social media traffic and directing them to your various offers. The tool also tracks metrics like views and clicks to your links.

4. Kommo

Price: Per user pricing starts from $15/month and goes up to $45/month

Kommo is a versatile CRM software that goes beyond traditional customer relationship management by offering powerful integrations with various social media apps. This makes it an invaluable tool for social media marketing.

Unified Inbox allows for the centralized management of customer interactions from various social media platforms, ensuring timely responses and preventing messages from being missed. Automation capabilities enable the streamlining of repetitive tasks and conversations across multiple messaging apps, saving time and improving efficiency.

Customizable pipelines enable the tracking of lead progress in the sales funnel, providing real-time insights to optimize sales strategies. Task management features facilitate the assignment of tasks to team members, either manually or through automation, ensuring smooth workflow and accountability.

Additionally, the platform offers the creation of custom templates and bots to enhance productivity without the need for coding skills.

Kommo’s integrations with popular social media platforms enable businesses to seamlessly connect with their audience, manage customer relationships, and convert leads more effectively. By consolidating communications and automating tasks, Kommo helps marketing teams focus on crafting engaging content and building stronger customer relationships.

5. Visme

Price: Starts from $12.25 per month

Visme is an all-in-one design platform that helps busy marketers efficiently create stunning visual graphics for various marketing materials including social media. 

From ideation and brainstorming to marketing, Visme helps startups, businesses, and big organizations in designing social media marketing material with purpose. Create posts, collaterals, cover photos, banners, animations, or videos for your social media using built-in templates. 

Visme makes the design process seamless with its easy-to-use interface and interactive design assets. You can create interactive marketing materials like animated videos, infographics, graphics, etc using its library of design assets. 

Powered by AI, Visme has the potential to scale your visual content design work in seconds. You can use AI to instantly find design tools like icons, fonts, colors, and templates to create the right design quickly. Visme’s AI features include AI image resizer, AI writer, AI image generator, etc.

Visme ensures you have a seamless workflow within your organization. You can create branded visual content and place it in Visme’s brand kit. Since Visme is an online platform, you can share Visme’s brand kit with all the team members across your organization to make real-time changes, and improvements, and incorporate feedback. 

With the Visme social media calendar, you can share visual content across all social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and more. It is a perfect platform for engaging and nurturing your leads. 

6. Birdeye Social AI

Price: Its pricing varies according to the number of business locations you manage across social media platforms. For an estimate, use the pricing calculator. The tool has a 30-day free trial for a single account to explore Birdeye and built-in BirdAI features. 

Birdeye Social AI is an all-in-one social media management platform for multi-location businesses. The platform offers AI-driven content, content calendar management, publishing, scheduling, a unified engagement feed, competitor tracking, and in-depth analytics. 

Social media managers can add captivating visuals from the media library, schedule content weeks/months in advance, and post to multiple accounts with a single click. Personalization token also adds efficiency to bulk posting processes. The tool also has a post library to allow content reposting efficiently. 

Birdeye also allows social media executives to monitor engagement and create custom feeds to track brand mentions/keywords while allowing responses from a standard dashboard. 

Businesses can monitor social media performance with follower tracking, engagement rates dashboards, competitor performance tracking, and more.

Choosing the right social media marketing tool for your needs

Picking the perfect social media marketing tool from a horde of options can be a bit overwhelming. But like everything else in life, there’s a process for this, too, the basis of which is proper research on your part.

Here are a few factors you need to consider.

Feature set: Think about the functionality that you need in order to accomplish your social media management goals. Are you looking for a generic umbrella tool or one that’s more focused on a specific function of SMM? Ensure your chosen digital marketing tool also offers integrations for any existing tools you might already be using, such as your CRM with email marketing software, content marketing systems, etc.

Pricing: Can you afford a paid tool, or will you have to make do with a free one? Set a well-planned budget and explore options that are within your range. And think about payment plans too. Some tools offer one-time payment licenses, while others have a subscription model. Think long-term. Most platforms offer free trials; that should mitigate some financial risk for your business.

Ease of use: Time is precious. The entire point of adopting social media management tools is to save time. So you must prioritize user-friendliness, not just for yourself but for other team members too. Look for tools with intuitive interfaces and workflows.

Customer support: Prompt and approachable customer support is a must. Check if the service provider is responsive and whether you prefer 24/7 support or occasional help. Also, check which channels they provide support through; the more, the better.

You can narrow your options down using these factors and discover the best fit for your social media needs. Reading reviews and testimonials from other users can also offer valuable insights to guide your decision. Happy tool hunting!

Wrapping Up

Social media management tools can be incredibly helpful in making your process faster, better, and more productive. But for that, it’s important to make the right choice of software.

Each business has unique needs, so there is no one-size-fits-all solution. So take your time to go through each option, see pricing plans, and check verified reviews. Do some trial runs, perhaps, before finalizing a tool, so you can pick the one that best aligns with your requirements.

If you’re in search of a holistic social media marketing tool that can help you with all aspects of SMM, from creating impactful content to tracking mentions and engagement, we recommend trying out Keyhole.

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