“Lowkey” is a term used on social media to subtly emphasize a statement or feeling, often indicating that something is significant but not overly intense.
It’s a way for users to express muted excitement, understated agreement, or a quiet wish.
The term “lowkey” has roots in everyday language, often used to describe something done quietly or subtly. However, with the rise of platforms like Twitter and TikTok, its meaning has expanded.
In the realm of social media, “lowkey” often precedes a statement or opinion that might be a subtle confession, a muted excitement, or even an understated rant. It’s a way for users to share feelings or thoughts that might not be overtly intense but are significant enough to mention.
While “lowkey” has its place in the social media lexicon, its counterpart “highkey” is equally significant. Where “lowkey” is all about subtlety, “highkey” is its boisterous sibling. It’s used to amplify feelings or opinions.
While “lowkey” might be perfect for subtle endorsements or muted announcements, “highkey” can be leveraged for moments of excitement, major launches, or when emphasizing strong brand sentiments.
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say.
Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While it’s good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks