Keyhole How to Avoid a Social Media Crisis crises 6 steps how to

6 Critical Steps To Avoid A Social Media Crisis

Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can avoid the most common mistakes … Read more

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How The Infinite Agency Uses Keyhole To Run ‘Real-Time Marketing’ & Predict Campaign Success

Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas. A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns at every stage, and how … Read more

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How The USTA Is Leveraging Social Media To Reach The Next Generation Of Tennis Players

Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA social media team. Led by … Read more

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How The National Museum Of African American History And Culture Transforms Conventional Narratives Through Social Media

Recruited before the museum even opened its doors, Lanae Spruce has become The National Museum of African American History and Culture’s influential voice on social media. As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the museum walls and spread them … Read more

How PROJECT 375 Uses Keyhole To Track The Conversation Around Mental Health

Erica Jellerson gives us her expert insight into how the conversation around mental health is changing on social media, and how she and her team are using social media analytics to lead the conversation. Table of ContentsPROJECT 375Mental Health on Social MediaCreating Success with KeyholeKnowing Your Audience: Likes, Dislikes & The Content They Prefer. PROJECT … Read more

SportQuake - Keyhole for Agencies

SportQuake’s Data-Driven Recipe For Sports Marketing Success

SportQuake is a go-to international sports marketing agency that provides strategic brand ideas, insight-driven campaigns and executional expertise. Worthy of note: A unique ‘360° Style Review’ that sets them up for success. Their use of sentiment data to drive influencer partnerships. Table of ContentsThe 360° ReviewSentiment and InfluencersOlivia’s Tips for Choosing Influencers:In a Nutshell The … Read more

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4 Tweets That Went Viral…For The Right Reasons

The importance of social media virality simply cannot be overestimated; it can bring you fame, infamy, pain, and prosperity. Twitter is one of the most popular social media outlets on the planet and a viral tweet can bring many thousands of dollars worth of publicity to your business. Below I’ve looked at 4 tweets that … Read more

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How TheCHIVE Uses Unique Hashtags To Engage A Massive Follower Base

10 years ago, Co-Founders John and Leo Resig began a Men’s Lifestyle digital platform you may be familiar with: theCHIVE. “They created a culture where people can escape from politics and the annoyance of everyday life and come and have a good laugh.” -Jill Broek, Director of Brand Strategy As you scan through the platform, … Read more

Attention: These Keyword Research Tips Can Skyrocket Your Website Conversions

Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t matter if you’ve got the … Read more

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How To X-Ray Social Media, According To Manu From Jelly

Jelly is a cutting-edge Digital Agency based in Santiago, Chile. They distinguish themselves with an almost exclusively digital focus, being “99.9% digital”, and flaunting big-deal clients like Toyota, Lenovo, and Mallplaza among others. “Digital rules. If you focus on digital in the next 3-5 years you should be able to make it. That’s why digital … Read more

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