TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform … Read more
With the holiday season quickly approaching, it’s almost that time of the year again: Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special. In other words, … Read more
Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. The verification badge next to the verified account’s profile name. When you search for the account, you will see the … Read more
Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be using hashtags in the first … Read more
Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you … Read more
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness? Brand awareness can be thought of in a few different dimensions: These can be difficult … Read more
Sentiment analysis is an automated process that determines the emotional tone behind a message. These artificially intelligent bots are trained on millions of pieces of text to detect if a message is positive, negative, or neutral. Sentiment analysis works by breaking a message down into topic chunks and then assigning a sentiment score to each … Read more
It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics. Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole. Where to Find your Instagram Story … Read more
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Impressions and reach are two different ways of measuring the viewership of your social media content. The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a … Read more