If you’re a social media marketer, you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million.

Don’t hit the panic button just yet – you can still gather the Twitter data you need (tweets, impressions, share of posts and demographics) to inform your social media campaigns using these top 3 alternate tools.

1. Keyhole

Keyhole is a social media analytics tool that analyzes posts on both Twitter and Instagram. Not only does the tool give you top line metrics such as posts, impressions and reach, it also give more in depth analysis; demographics, share of posts, geolocation and an advanced influencer filtering table.

What separates Keyhole from the rest of the tools is, just like Topsy, you do not need to log in or connect your Twitter account in order to perform searches. Keyhole provides a sample of data for free, up to a week of data from Twitter. 


2. Tweetreach

Tweetreach is another alternative to Topsy; they also provide top line metrics such as impressions, number of posts, and share of posts. They allow tracking on other platforms but that requires a separate product.

Tweetreach provides report-ready analytics and real-time monitoring of tweets. The free Tweet reach search returns 100 free tweets that can be downloaded in a snapshot report.Tweetreach Sample report 3. Tweet Binder

TweetBinder is another great tool for tracking Tweets on Twitter. They specialize in organizing Tweets and displaying them on a beautiful wall; their product is more suitable for events and their pricing page reflects that. Their tool also requires you to sign up with your Twitter account before allowing you to search for data.  Their real-time tracking allows you to track up to 25,000 tweets per month and they provide excel and pdf reports. 

TweetBinder has a 300 tweets limit for their free reports.

Tweet binder sample report


 

The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

KEYHOLE is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below:

Keyhole

Keyhole

Automated Social Media Analytics for Agencies, Marketers, Journalists and Executives.

Our goal is to accurately measure real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify reporting and strategizing.

Use us to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. We also do competitive account reporting.
Keyhole

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