As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!
Some call Mark Fidelman’s guide the “playbook” for social business.
Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.
Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.
Log onto Twitter during a game and you’ll likely see a sports team’s hashtag trending.
Although some are more popular than others, it’s not always because a team has a large following.
If social listening isn’t clearly benefiting your business, it could mean your approach has holes.
By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.
Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.
But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.
Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.
Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. It covers everything from choosing a platform to the legalities of publishing original content.
Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.
Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.
The Keyhole Blog gives marketers, journalists, communicators and executives insights about how to better analyze metrics, develop targeted content and grow a strong social media presence.
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