The Keyhole Blog

Tips, Tricks & Tales About Social Media Marketing

How to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!

Some call Mark Fidelman’s guide the “playbook” for social business.

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How Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.

Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.

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Twitter’s 10 Strongest Sports Team Hashtags [+ Lessons to Learn from Them]

Log onto Twitter during a game and you’ll likely see a sports team’s hashtag trending.

Although some are more popular than others, it’s not always because a team has a large following.

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5 Solid Tips for Generating Sales with Instagram

Instagram’s announcement about reaching 400 million users was a wake-up call for many of the social platform’s users, especially those who discredited the business potential of the network.

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5 of the Best Small & Medium Business Twitter Accounts: A Look at Their Tactics & Analytics

Is your company pushing for rapid Twitter growth?

It’s what many small and medium businesses look to do when using social media to help level the competition against big rivals.

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15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]

If social listening isn’t clearly benefiting your business, it could mean your approach has holes.

By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.

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10 Brutal Trend & Campaign Hashtag Fails by Big Brands [+ Lessons to Learn from Them]

Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.

But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.

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How to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.

Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. It covers everything from choosing a platform to the legalities of publishing original content.

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When TV and Social Meet: How 3 Companies Successfully Used Hashtags in Commercials

Hashtags don’t just belong on social media.

It’s not strange to see a commercial use a hashtag to stir conversation on Twitter and Instagram. Whether on TV or websites, brands in different industries are sharing their tagged topics to drive social media engagement.

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10 Mistakes that Keep Your Key Social Metrics from Growing [+ Tips to Fix Them!]

Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.

Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.

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