In one our previous articles, we explained Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in luxury Fashion Marketing. Indeed, Instagram campaigns are very influential, not just in the fashion industry, but across all industries.
Since you have already been introduced to these campaigns and are convinced by their powerful results, we’ve created a step-by-step guide to help you launch your own successful Instagram Influencer Campaign.
Events today are inseparable from social media. Social Media is Event Marketer’s BFF.
There’s a reason for this. 2 billion users possess active social media accounts today. Social Media is heavily used for self-promotion, and what is a better occasion for selfies and show-off posts than a Live Event?
If you’re an event marketer, social media marketing is a must. But before scurrying for the best event hashtag, remember to plan prior to the event, and identify your business goals and map out where your audience is on social media.
While a Twitter chat is simply a Q&A discussion on Twitter in real-time, it is also an opportunity to share another side of your brand. Every day, your audience comes in contact with your brand in a very direct and straight-forward way. This chat however, can be an opportunity for everyone to relax and unwind, allow their personalities to come forward, and gives your audience the stage and the microphone. Scheduling this chat during a time where your audience is the least distracted (i.e, evenings) is best.
With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.
To make sense of the shift from traditional advertising to influencer marketing in the fashion industry, we must understand the psychology behind consumer behaviours.
Instead of following suit with traditional advertising techniques, many fashion brands are adopting novel ways of collaborating with influencers to expand brand recognition and promote sales.
As a modern day marketer, how do we keep on top of all these changes?
Prioritize and use technology. It’s important to prioritize fundamental aspects of digital marketing to review on weekly basis. It will not only boost your digital bottom line, but also help keep your sanity.
Social Media disasters like this happen because people make quick judgements based on cognitive biases. These biases are also why social media slips are made quickly (albeit unintentionally) and are quicker to spread. But not to worry! Instead of being a victim to these biases, you can leverage them to your advantage.
You know how you get overly concerned about your bad hair cut? That’s you having an egocentric bias. Most people think they’re not biased, which is a bias in itself called the bias blind spot.
Understanding and using these 6 biases can help you boost engagement, increase customer loyalty and improve conversions through your social feeds.